How we almost doubled the sign up conversion rate at N26.pdf
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This is the story how we revamped the sign up flow from N26.com and almost double the sign up conversion rate within 1 year.
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How we almost doubled the sign up conversion rate at N26.pdf
- 1. HOW WE DOUBLED THE SIGN UP CONVERSION RATE @ @0zne almost
- 2. Context 🚀 Growth > Profitability 💸 Moving from word-of-mouth to paid acquisition 🌏 Internationalization 💳 Product expansion ❗ Value proposition 💔 Tech debt 👕 New brand @0zne
- 3. Teams set up for success Growth team Feature & function teams Cash product Web team Credit product 🖥 📱 etc. @0zne
- 4. Teams set up for success Growth team Feature & function teams Cash product Web team Credit product 🖥 📱 etc. owns growth related features ● Sign up ● Viral money transfers ● Referral program ● Plus the traditional legacy features @0zne
- 5. Teams set up for success Growth team Feature & function teams Cash product Web team Credit product 🖥 📱 etc. owns growth related features ● Sign up ● Viral money transfers ● Referral program ● Plus the traditional legacy features 🛣 Improve sign up conversion rate significantly @0zne
- 6. What we are talking about 🖥 📱 @0zne
- 7. Approach 1. Measure 2. Identify bottleneck 3. Prioritize pieces of work @0zne
- 8. “The first rule of prioritization: No snacking” - Des Traynor, CSO @ Intercom @0zne
- 9. The game changers 🤏 Re-order the steps 🔨 Nail hard the biggest drop 🧠 Rethink the experience @0zne
- 11. Nail the biggest drop “Please enter your tax number”😱 “Please enter your tax number (optional)” + “continue” button enabled + follow up by email or block/limit account 😌 @0zne before after
- 12. Rethink the experience ● Multi steps ● Autocomplete ● Responsive ● Language selection ● Product selection ● KYC time opt-in ● Wifi speed test ● Smart identification document suggestions ● etc. @0zne
- 14. Uncovered CC delivery issue and significantly improved the fields ⬆ Activation ⬆ Unit economics @0zne
- 15. When to stop, and where to go next? @0zne Empower your team, they will make the decision for you :)
- 16. Conclusion - Takeaway Almost doubled sign up conversion rate: xx% → yy% Data is a great starting point, when you identify friction you need research Learnt we should fine tune the tone of our brand to be more formal Customers are bringing back their mobile usage into web (swipe, bottom CTA, etc.) “Good artists borrow, great artists steal”, we were heavily influenced by typeform UX @0zne
- 17. 👏 Some of the legends who drove this Dmitry Product Linkedin Kitty Engineering twitter Martyna QA Linkedin Akarsh Design Linkedin Blake Design Linkedin @0zne Alina Engineering Linkedin + many many more amazing people <3
- 18. June - instant product analytics 👉 june.so
- 19. Thanks 👋 @0zne