A small and useful guide about how to cope up with the current pandemic situation and growth of a small business. This is based on my own self-learning and experiences for my own business during lockdown. Please check rainbowmonkey.in for my work :)

1. DIGITAL MARKETING
GUIDE FOR START-UPS
By Priyal Thakkar

2. FIRSTLY I’D LIKE TO CONGRATULATE YOU ON STARTING UP YOUR
OWN BUSINESS. IT TAKES CERTAIN AMBITION AND CHARACTER,
(ALSO GUTS IS A REAL OBVIOUS THING TO HAVE) TO COME UP
WITH A NEW BUSINESS OF YOUR OWN.
HELLOPEEPS!

3. PRIYAL THAKKAR, RAINBOW MONKEY
Amidst these lonely and sad times of social distancing and isolation during a pandemic,
this virus has affected the world in so many ways. Although the health and safety of
human lives across the globe has to remain the highest priority.
Whilst the impact, both biological and economical are difficult to predict, there have been
patterns of a ripple effect surging through the digital world should the current trends
continue.
From deserted streets to abandoned restaurants, coronavirus has us all working from
home to practice social distancing, and whether you are actually working from home or
learning the next viral tik tok dance (we won’t tell, we promise), we can’t help but point out
that this virus has affected so many businesses.
CORONAVIRUSISAFFECTINGOURBUSINESSES

4. PRIYAL THAKKAR, RAINBOW MONKEY
PEOPLE ARE MAKING GOOD USE OF INTERNET
DOYOUKNOW?
34% 48%729%
Increase in social
media usage
decrease in news
paper sales
Increase in Searches for High
Moving Consumer Goods

5. AS YOU CAN SEE, NOT ONLY HAS THIS PANDEMIC
AFFECTED THOUSANDS OF PEOPLE’S LIVES SOCIALLY,
BIOLOGICALLY AND ECONOMICALLY, BUT IT ALSO
IMPACTED THE INTANGIBLE, DIGITAL WORLD. AT
UNPRECEDENTED TIMES LIKE THESE, CONSUMERS
APPEAR TO BE MORE RESPONSIVE TO
DIGITAL MARKETING AS MORE OF THEIR
LIVES ARE LIVED ONLINE.
PRIYAL THAKKAR, RAINBOW MONKEY

6. PRIYAL THAKKAR, RAINBOW MONKEY
SELLING YOUR ART IS IMPORTANT
BENEFITS
• The ability to interact with your prospects and learn exactly what they are looking for
• The ability to reach a global marketplace
• You can save money and reach more customers for less money than traditional marketing methods
• Get to know your audience and allow them to know you personally which can help to create brand loyalty
• You can track responses to your marketing efforts immediately
DIGITALMARKETINGFORSMALLBUSINESSES

7. SOME INSIGHTS OF MY LAST INSTAGRAM PROMOTION
PRIYAL THAKKAR, RAINBOW MONKEY
It’s so cheap!

8. SOME INSIGHTS OF MY LAST INSTAGRAM PROMOTION
PRIYAL THAKKAR, RAINBOW MONKEY
Now I know what people and regions to target, what age group to keep in ming for certain kind of posts

9. PRIYAL THAKKAR, RAINBOW MONKEY
KEEPATRACKOF
ACTIVITIESONYOUR
SOCIALMEDIA
ACCOUNTS

10. PRIYAL THAKKAR, RAINBOW MONKEY
DO IT NOW! DO IT NOW! DO IT NOW! DO IT NOW! DO IT NOW!
Why would you choose to postpone putting time and effort into digital marketing?
Different small business owners may come up with a variety of reasons to avoid this form of marketing, but in the end,
procrastination is still procrastination.
Small businesses sometimes believe that they don’t have the time or the money to be competitive online. They think
they can only face so many challenges all at once and they are still learning the ins and outs of business in general.
Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that
their business will evolve as time passes.
They may even think the best strategy is simply to wait for customers to show up. Since they are a small business, they
may think they only need a small number of customers.
IT’SNEVERTOOLATE
THISISNOTANEFFECTIVEAPPROACH

11. PRIYAL THAKKAR, RAINBOW MONKEY
RIGHT NOW. TODAY.
THERE’S A GOOD CHANCE PEOPLE MIGHT ALREADY BE LOOKING FOR A
BUSINESS LIKE YOURS, BUT IF THEY CAN’T FIND YOU EASILY, THEY ARE
PROBABLY GOING TO CHOOSE SOMEONE ELSE.
BUT YOU WANT YOUR
BUSINESS TO GROW BIG

12. PRIYAL THAKKAR, RAINBOW MONKEY
WHEN SOMEONE HAS AN INTEREST IN
YOUR BUSINESS, WHETHER IT IS IN
YOUR NICHE IN GENERAL OR IF THEY
ARE CURIOUS ABOUT YOUR BRAND,
THE FIRST THING THEY ARE GOING TO
DO IS RESEARCH ONLINE AND SEE
WHATTHEYCANFINDOUTABOUTYOU.

13. PRIYAL THAKKAR, RAINBOW MONKEY
DO NOT PLAN TO BEAT THEM, OBSERVE AND SEE WHAT THEY HAVE TO TEACH YOU .
When you look at what your competitors are doing, you will get some idea of what is
working and what isn’t working.
LEARNFROMYOURCOMPETITORS
WHAT KIND OF CONTENT ARE THEY USING?
HOW DO THEY COMMUNICATE THEIR BRAND?
HOW WELL DO THEY ENGAGE WITH THE AUDIENCE?
DO YOU THINK YOU CAN DO BETTER?

14. PRIYAL THAKKAR, RAINBOW MONKEY
• Make content not Dalgona coffee.
• See how other big companies are marketing in the current pandemic.
• Keep your post trendy, smartly use trending hashtags.
• Create artwork that connects people emotionally with your Brand, displaying your
product is not always important .
YOURBUSINESSISOPENFORBUSINESS
EVENWHENIT’SCLOSED

15. PRIYAL THAKKAR, RAINBOW MONKEY
I posted this on Sunday 22nd
March, one day before the
lockdown in India started.
People had nothing else to do,
Right use of time, creativity
and hashtags helped me gain
these insights without any sort
of promotional ads
(trust me!)
Next day I promoted the same thing on
story, which you saw previously
yea
xyzxyxzyxzyxyxz xyzxyxzyxzyxyxzxyzxyzyxyxy
xyzxyxzyxzyxy
EXAMPLE
As a start-up these are cool enough!
Followers count was 728 which raised to 1000+

16. PRIYAL THAKKAR, RAINBOW MONKEY
BIGCOMPANIESADVERTISEMENT
No need of a physical product or photoshoots

17. PRIYAL THAKKAR, RAINBOW MONKEY
FEWEXAMPLESCONTENTIMADE
Lockdown special content for Twitter, LinkedIn, Google and Instagram-Whatsapp (stories only)
(free tip: sort your content according to different social media platforms as per the audience)
Write the first word in your mind

18. PRIYAL THAKKAR, RAINBOW MONKEY
TO MARKET PROFESSIONALLY, YOU’D NEED LICENSED PICTURES & VECTORS
www.vecteezy.com
www.freepik.com
www.pexels.com
www.freephotos.cc
www.unsplash.com
www.pixabay.com
FREESTOCKPHOTORESOURCES
www.reshot.com
www.stocksy.com
www.stocksnap.io
www.photos.icons8.com
www.deathtostockphoto.com
www.generated.photos

19. PRIYAL THAKKAR, RAINBOW MONKEY
YOU CAN DIRECTLY USE AND EDIT ILLUSTRATIONS FOR YOUR POSTS
www.openpeeps.com
www.drawkit.io
www.humaans.com
www.stubborn.fun
FREEILLUSTRATIONRESOURCES
www.lukaszadam.com
www.delesign.com
www.illustrations.co
www.usesmash.com

20. PRIYAL THAKKAR, RAINBOW MONKEY
NEVEREVEREVERBUYFOLLOWERS,
BOTSWILLFOLLOWYOUANDEVENWHENYOUGAINREALFOLLOWERS,YOUR
TOTALFOLLOWERCOUNTSTAYSTHESAMEASTHESEBOTSWILLDISAPPEAR
DON’TUSEALOTOFHASHTAGS
UNNECESSARYOROVERUSEOFHASHTAGSWILLLNOTHELP.USE2-7HASHTAGS
ANDSOMETIMESNONEATALL.THISWILLGRADUALLYINCREASEYOURREACH.
POSTATLEASTONEMEDIAEVERYDAY
THISISAGOLDENRULEOFDIGITALMARKETINGONSOCIALMEDIAPLATFORMS,
CONTINUETHISFORATLEAST45-60DAYSANDWAITFORTHEMAGICTOHAPPEN
YOURBFFWONTEVENTELLYA!

21. I SELF-LEARNED FROM SOME ONLINE CLASSES AND BLOGS AND HELPED MY FASHION BUSINESS
HOPE THIS HELPS
Free feel to join the Design Startup Community,
Whatsapp me on +91-9979443539 (work related only)
DO CHECK RAINBOW MONKEY, DESSERTS FOR YOUR WARDROBE ;)