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Monday, May 30, 2011
HOW TO YOUTUBE
                       1. Is web video right for you?
                       2. Welcome to YouTube
                       3. What kinds of videos work best?
                       4. Creating a YouTube video
                       5. Again... it's all about content
                       6. Convert viewers into visitors
                       7. Promote your videos



Monday, May 30, 2011
1. IS WEB VIDEO RIGHT FOR
                        YOU?



Monday, May 30, 2011
1. Is web video right for you?


       Are you willing to
       inform, educate and
       entertain people
       about your product or
       service?


Monday, May 30, 2011
2. WELCOME TO YOUTUBE




Monday, May 30, 2011
2. Why YouTube?


    •5   hours of video are
       uploaded every
       minute
    • 70%   of YouTube traffic
       comes from outside
       the US

Monday, May 30, 2011
2. Why YouTube?


    • YouTube's
       demographic is broad:
       18-54 years old
    • YouTube   mobile gets
       over 100 million views
       a day

Monday, May 30, 2011
2. Why YouTube?

    • Anyone    can upload
       videos: movies, video
       blogs, TV shows,
       commercials
    • Up           to 15 minutes
    • Comments, votes              and
       sharing
Monday, May 30, 2011
3. WHAT KINDS OF VIDEOS
                   WORK BEST?



Monday, May 30, 2011
3. What kinds of videos work best?



    • Informative      videos

    • Educational      videos (how to)

    • Entertaining     videos




Monday, May 30, 2011
4. CREATING A YOUTUBE
                           VIDEO



Monday, May 30, 2011
4. Creating a YouTube video

    •   Professional production or
        not?
    • Get         the right equipment
    • Consider             the smaller screen
    • Shoot             professionally
    • Look             professional... or not?
    • Consider             a slideshow

Monday, May 30, 2011
4. Creating a YouTube video

    • Professional            production or
        not?
    •   Get the right equipment >>
    • Consider             the smaller screen
    • Shoot             professionally
    • Look             professional... or not?
    • Consider             a slideshow

Monday, May 30, 2011
Get the right equipment

    • Camcorder            300-500 usd
    • Tripod           30-40 usd
    • Lighting         200 usd
    • Microphone            50-100 usd
    • Background

    • Editing          Software

Monday, May 30, 2011
4. Creating a YouTube video

    • Professional            production or
        not?
    • Get         the right equipment
    •   Consider the smaller screen
    • Shoot             professionally
    • Look             professional... or not?
    • Consider             a slideshow

Monday, May 30, 2011
4. Creating a YouTube video

    • Professional            production or
        not?
    • Get         the right equipment
    • Consider             the smaller screen
    •   Shoot professionally >>
    • Look             professional... or not?
    • Consider             a slideshow

Monday, May 30, 2011
Shoot professionally

    • Subject           well-lit
    • External           mic
    • Minimize           noise
    • Steady           camera
    • Don't            zoom in/out too
       much


Monday, May 30, 2011
4. Creating a YouTube video

    • Professional           production or
        not?
    • Get         the right equipment
    • Consider            the smaller screen
    • Shoot            professionally
    •   Look professional... or not?
    • Consider            a slideshow

Monday, May 30, 2011
4. Creating a YouTube video

    • Professional            production or
        not?
    • Get         the right equipment
    • Consider             the smaller screen
    • Shoot             professionally
    • Look             professional... or not?
    •   Consider a slideshow

Monday, May 30, 2011
5. AGAIN... IT'S ALL ABOUT
                      CONTENT



Monday, May 30, 2011
5. Again... it's all about content

    • Be       entertaining

    • Keep             it short

    • Keep             it simple

    • Stay         focused

    • Do         NOT hard sell

    • Keep             it fresh

Monday, May 30, 2011
6. CONVERT VIEWERS INTO
                    VISITORS



Monday, May 30, 2011
6. Convert viewers into visitors



    • URL              in your video

    • Link from the description
       and your channel page




Monday, May 30, 2011
7. PROMOTE YOUR VIDEOS




Monday, May 30, 2011
7. Promote your videos

    • Target           your content
    • Add          tag your videos
    • Compelling           title &
       description
    • Pick the best thumbnail
       image
    • Use YouTube's           community
       features
Monday, May 30, 2011
7. Promote your videos


    • Promote           your videos socially
    • Embed   them on your
       website or blog
    • Upload           them to other video
       sites



Monday, May 30, 2011
THE BOTTOM LINE




Monday, May 30, 2011
The bottom line

    • You    don't have to spend a
        lot of money
    • No    hosting & streaming
        costs
    •   Do not hard sell
    • Inform, educate   & entertain
    • Going Viral


Monday, May 30, 2011
MARCO AYUSO


    • @MarcoAyuso

    • facebook.com/MarcoAyuso

    • MarcoAyuso.tv




Monday, May 30, 2011

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How to YouTube

  • 2. HOW TO YOUTUBE 1. Is web video right for you? 2. Welcome to YouTube 3. What kinds of videos work best? 4. Creating a YouTube video 5. Again... it's all about content 6. Convert viewers into visitors 7. Promote your videos Monday, May 30, 2011
  • 3. 1. IS WEB VIDEO RIGHT FOR YOU? Monday, May 30, 2011
  • 4. 1. Is web video right for you? Are you willing to inform, educate and entertain people about your product or service? Monday, May 30, 2011
  • 5. 2. WELCOME TO YOUTUBE Monday, May 30, 2011
  • 6. 2. Why YouTube? •5 hours of video are uploaded every minute • 70% of YouTube traffic comes from outside the US Monday, May 30, 2011
  • 7. 2. Why YouTube? • YouTube's demographic is broad: 18-54 years old • YouTube mobile gets over 100 million views a day Monday, May 30, 2011
  • 8. 2. Why YouTube? • Anyone can upload videos: movies, video blogs, TV shows, commercials • Up to 15 minutes • Comments, votes and sharing Monday, May 30, 2011
  • 9. 3. WHAT KINDS OF VIDEOS WORK BEST? Monday, May 30, 2011
  • 10. 3. What kinds of videos work best? • Informative videos • Educational videos (how to) • Entertaining videos Monday, May 30, 2011
  • 11. 4. CREATING A YOUTUBE VIDEO Monday, May 30, 2011
  • 12. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshow Monday, May 30, 2011
  • 13. 4. Creating a YouTube video • Professional production or not? • Get the right equipment >> • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshow Monday, May 30, 2011
  • 14. Get the right equipment • Camcorder 300-500 usd • Tripod 30-40 usd • Lighting 200 usd • Microphone 50-100 usd • Background • Editing Software Monday, May 30, 2011
  • 15. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshow Monday, May 30, 2011
  • 16. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally >> • Look professional... or not? • Consider a slideshow Monday, May 30, 2011
  • 17. Shoot professionally • Subject well-lit • External mic • Minimize noise • Steady camera • Don't zoom in/out too much Monday, May 30, 2011
  • 18. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshow Monday, May 30, 2011
  • 19. 4. Creating a YouTube video • Professional production or not? • Get the right equipment • Consider the smaller screen • Shoot professionally • Look professional... or not? • Consider a slideshow Monday, May 30, 2011
  • 20. 5. AGAIN... IT'S ALL ABOUT CONTENT Monday, May 30, 2011
  • 21. 5. Again... it's all about content • Be entertaining • Keep it short • Keep it simple • Stay focused • Do NOT hard sell • Keep it fresh Monday, May 30, 2011
  • 22. 6. CONVERT VIEWERS INTO VISITORS Monday, May 30, 2011
  • 23. 6. Convert viewers into visitors • URL in your video • Link from the description and your channel page Monday, May 30, 2011
  • 24. 7. PROMOTE YOUR VIDEOS Monday, May 30, 2011
  • 25. 7. Promote your videos • Target your content • Add tag your videos • Compelling title & description • Pick the best thumbnail image • Use YouTube's community features Monday, May 30, 2011
  • 26. 7. Promote your videos • Promote your videos socially • Embed them on your website or blog • Upload them to other video sites Monday, May 30, 2011
  • 27. THE BOTTOM LINE Monday, May 30, 2011
  • 28. The bottom line • You don't have to spend a lot of money • No hosting & streaming costs • Do not hard sell • Inform, educate & entertain • Going Viral Monday, May 30, 2011
  • 29. MARCO AYUSO • @MarcoAyuso • facebook.com/MarcoAyuso • MarcoAyuso.tv Monday, May 30, 2011