Is the B2B content you publish relevant to your audience needs? When you write new content, do you mentally channel your customers?
In this Point of View, we look at five basic elements of how to characterize your target customers with what’s called a buyer persona.
This tutorial teaches you how to use the app ExplainEverything to create creative, digital stories. Students cement their learning by telling stories about concepts, ideas, historical events, and literature. The tutorial supports the work that teachers are doing in #sd36learn in the Surrey School District in Surrey, BC, Canada.
Presentation for educators at Surrey Teachers Association 2013 in Surrey BC
This is a variation of my other presentation about Twitter Best Professional Development in 140 characters
Explore how traditional classrooms and libraries become transformative learning spaces such as learning commons and makerspaces. What needs to shift in our schools to design spaces for innovative learning? We'll present ideas on how to to set up flexible, creative spaces to support learning for and with students and educators.
Lisa Domeier de Suarez is a Teacher Librarian and Maker Teacher at a K-12 online/blended school in the SurreySchools in BC, Canada. For two years, she was a District Helping Teacher for Tech Integration/Learning Commons/Social Media and one of the coordinators of the Digital Integration Projects implementing over 10,000 iPads into #sd36learn classrooms. Lisa is passionate about using technology to engage students and presents locally and internationally to administration, educators, and students. In 2013 she became recognized an Apple Distinguished Educator. Blog: http://makingcommons.wordpress.com Email: suarez_l@surreyschools.ca Twitter: @librarymall About.me: http://about.me/suarez_l
This document provides guidance for schools applying for a Learning Commons grant. The grant aims to support the development of physical and virtual spaces that promote active, engaged learning for all members of the school community. It encourages schools to redesign their library programs through collaborative discussions. The grant includes funding and equipment to create Learning Commons spaces with iPads, cameras, and other technology. It also funds staff development and requires schools to form teams to implement goals, assess outcomes, and share results with other schools.
This presentation highlights the creation of the hashtag #sd36learn that has grown into a vibrant, creative online learning environment for Surrey School District educators
Whats The Role Of Social Media In Bcm Dominique C Brack, SBCIReputelligence
Social media presents a pool of opportunities for the growth of businesses. It is now easier for enterprises to market their products easily and cheaply, promptly respond to customer’s enquiries, among other benefits. On the other hand, it also poses huge risks to them. It is now easier for unhappy customers to complain and share their bad experiences with anyone on the web. Former employees can spread falsehood or some company secrets that may not be fit for public ears. Competitors can easily take advantage of your company’s crisis by escalating the woes of another and throwing a minor crisis out of proportion using the social media.
This tutorial teaches you how to use the app ExplainEverything to create creative, digital stories. Students cement their learning by telling stories about concepts, ideas, historical events, and literature. The tutorial supports the work that teachers are doing in #sd36learn in the Surrey School District in Surrey, BC, Canada.
Presentation for educators at Surrey Teachers Association 2013 in Surrey BC
This is a variation of my other presentation about Twitter Best Professional Development in 140 characters
Explore how traditional classrooms and libraries become transformative learning spaces such as learning commons and makerspaces. What needs to shift in our schools to design spaces for innovative learning? We'll present ideas on how to to set up flexible, creative spaces to support learning for and with students and educators.
Lisa Domeier de Suarez is a Teacher Librarian and Maker Teacher at a K-12 online/blended school in the SurreySchools in BC, Canada. For two years, she was a District Helping Teacher for Tech Integration/Learning Commons/Social Media and one of the coordinators of the Digital Integration Projects implementing over 10,000 iPads into #sd36learn classrooms. Lisa is passionate about using technology to engage students and presents locally and internationally to administration, educators, and students. In 2013 she became recognized an Apple Distinguished Educator. Blog: http://makingcommons.wordpress.com Email: suarez_l@surreyschools.ca Twitter: @librarymall About.me: http://about.me/suarez_l
This document provides guidance for schools applying for a Learning Commons grant. The grant aims to support the development of physical and virtual spaces that promote active, engaged learning for all members of the school community. It encourages schools to redesign their library programs through collaborative discussions. The grant includes funding and equipment to create Learning Commons spaces with iPads, cameras, and other technology. It also funds staff development and requires schools to form teams to implement goals, assess outcomes, and share results with other schools.
This presentation highlights the creation of the hashtag #sd36learn that has grown into a vibrant, creative online learning environment for Surrey School District educators
Whats The Role Of Social Media In Bcm Dominique C Brack, SBCIReputelligence
Social media presents a pool of opportunities for the growth of businesses. It is now easier for enterprises to market their products easily and cheaply, promptly respond to customer’s enquiries, among other benefits. On the other hand, it also poses huge risks to them. It is now easier for unhappy customers to complain and share their bad experiences with anyone on the web. Former employees can spread falsehood or some company secrets that may not be fit for public ears. Competitors can easily take advantage of your company’s crisis by escalating the woes of another and throwing a minor crisis out of proportion using the social media.
Developing a Personal Professional Development Planjessiq25
The document provides guidance on creating a personal and professional development plan, including assessing one's current situation and goals, aligning the plan with business needs, overcoming potential barriers to achieving the plan, and using various tools and resources. It recommends writing down specific short and long-term goals, enlisting support, and documenting successes. Barriers can be overcome by identifying their root cause and taking tangible steps toward goals.
This document summarizes a presentation given to Greek life coordinators on supporting multicultural Greek organizations on their campuses. It includes an overview of the presenters' institutions and backgrounds. The presentation covered topics such as the basics of National Pan-Hellenic Council organizations, campus and social culture within these groups, and models of racial identity development. It also provided guidance on resources for students, programming inclusively, confronting problematic behaviors, and addressing issues specific to each campus. The document concludes with contact information for the presenters for any follow up questions.
Personal branding involves emphasizing your strengths to differentiate yourself from others. It includes elements like personality, competencies, and what makes you unique. You should start by reflecting on your goals and writing a short description to showcase your brand. Maintain consistency across resumes, interviews, social media, and other materials. Properly managing your online presence and networking are important for maintaining your personal brand over time.
This document discusses managing one's career through self-assessment and knowledge. It presents five fundamental questions to help people better understand themselves, how others perceive them, their industry environment, potential career options, and how to achieve their goals. Reflecting on these questions can provide insights into one's skills, interests, values, and help identify areas for further development, opportunities, or alliances to advance one's career. Career success requires taking actions based on information about oneself and one's organization while interacting with others.
The document provides information about cross-cultural management, public relations history in China and America, corporate culture, and challenges with international adjustment. It discusses cultural knowledge, stereotypes, management styles, communication differences, and how to avoid conflicts between differing cultures. Tips are given for non-verbal communication, psychological barriers expatriates may face, and how to improve international adjustment.
Local search: The Gift of Reviews Dec 2011David C. Smith
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The document provides an overview of a corporate communication workshop presented by Fluffy Orange PR. It discusses topics such as cross-cultural management, the history of public relations in China and America, different corporate cultures, psychological barriers faced by expatriates, avoiding conflicts between cultures, non-verbal communication, and tips for cross-cultural communication.
This document discusses linguistic variation and the factors that influence dialects and accents. It notes that social factors like class, gender, age, geography, and urbanization can all impact the pronunciations and styles that develop within speech communities. Linguistic patterns are also influenced by the density and types of social networks as well as concepts like stereotypes, hypercorrection, and the prominence of standard languages promoted through education and media.
Metropark is refining its brand platform to drive growth. The vision is for Metropark to be known as a trusted authority for fashion-forward apparel. The brand purpose is to bridge fashion, music, and art by delivering a best-in-class assortment and experience. Key strategies will focus on merchandising, store experience, and e-commerce marketing. The target consumer is trend-setting young adults aged 18-45 who are style-conscious, creative, and early adopters seeking quality fashion at an accessible price point.
Brand Positioning is the most important term in the area of branding. Making position of company either leader, Challenger, Nicher, & almost at all distinctive qualities are prime part of business in any company.
Being the Marketing head of JR Infotech , a trusted company in internet solution & web based solution we strictly follow this practice at high level & it is due to this now we consider it as most innovative comapany in website & internet solution.
regards
Rajesh Kumar
Marketing Head
JR Infotech
www.jrinfotech.com
Prof: IMT-CDL(DIMS)
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Developing a Personal Professional Development Planjessiq25
The document provides guidance on creating a personal and professional development plan, including assessing one's current situation and goals, aligning the plan with business needs, overcoming potential barriers to achieving the plan, and using various tools and resources. It recommends writing down specific short and long-term goals, enlisting support, and documenting successes. Barriers can be overcome by identifying their root cause and taking tangible steps toward goals.
This document summarizes a presentation given to Greek life coordinators on supporting multicultural Greek organizations on their campuses. It includes an overview of the presenters' institutions and backgrounds. The presentation covered topics such as the basics of National Pan-Hellenic Council organizations, campus and social culture within these groups, and models of racial identity development. It also provided guidance on resources for students, programming inclusively, confronting problematic behaviors, and addressing issues specific to each campus. The document concludes with contact information for the presenters for any follow up questions.
Personal branding involves emphasizing your strengths to differentiate yourself from others. It includes elements like personality, competencies, and what makes you unique. You should start by reflecting on your goals and writing a short description to showcase your brand. Maintain consistency across resumes, interviews, social media, and other materials. Properly managing your online presence and networking are important for maintaining your personal brand over time.
This document discusses managing one's career through self-assessment and knowledge. It presents five fundamental questions to help people better understand themselves, how others perceive them, their industry environment, potential career options, and how to achieve their goals. Reflecting on these questions can provide insights into one's skills, interests, values, and help identify areas for further development, opportunities, or alliances to advance one's career. Career success requires taking actions based on information about oneself and one's organization while interacting with others.
The document provides information about cross-cultural management, public relations history in China and America, corporate culture, and challenges with international adjustment. It discusses cultural knowledge, stereotypes, management styles, communication differences, and how to avoid conflicts between differing cultures. Tips are given for non-verbal communication, psychological barriers expatriates may face, and how to improve international adjustment.
Local search: The Gift of Reviews Dec 2011David C. Smith
The document discusses strategies for local search engine optimization. It outlines five key actions businesses can take to improve their local search results: 1) making web pages local-friendly, 2) building out local search profiles, 3) getting proactive about reviews, 4) getting listed and cited elsewhere online, and 5) spreading local social love on platforms like Facebook and Twitter. The document provides specific tactics under each action, such as adding local metadata and geo-targeting content. It emphasizes that local search is part of an overall marketing strategy and not a standalone tactic.
The document provides an overview of a corporate communication workshop presented by Fluffy Orange PR. It discusses topics such as cross-cultural management, the history of public relations in China and America, different corporate cultures, psychological barriers faced by expatriates, avoiding conflicts between cultures, non-verbal communication, and tips for cross-cultural communication.
This document discusses linguistic variation and the factors that influence dialects and accents. It notes that social factors like class, gender, age, geography, and urbanization can all impact the pronunciations and styles that develop within speech communities. Linguistic patterns are also influenced by the density and types of social networks as well as concepts like stereotypes, hypercorrection, and the prominence of standard languages promoted through education and media.
Metropark is refining its brand platform to drive growth. The vision is for Metropark to be known as a trusted authority for fashion-forward apparel. The brand purpose is to bridge fashion, music, and art by delivering a best-in-class assortment and experience. Key strategies will focus on merchandising, store experience, and e-commerce marketing. The target consumer is trend-setting young adults aged 18-45 who are style-conscious, creative, and early adopters seeking quality fashion at an accessible price point.
Brand Positioning is the most important term in the area of branding. Making position of company either leader, Challenger, Nicher, & almost at all distinctive qualities are prime part of business in any company.
Being the Marketing head of JR Infotech , a trusted company in internet solution & web based solution we strictly follow this practice at high level & it is due to this now we consider it as most innovative comapany in website & internet solution.
regards
Rajesh Kumar
Marketing Head
JR Infotech
www.jrinfotech.com
Prof: IMT-CDL(DIMS)
Similar to How to Write Buyer Personas for B2B Content Marketing - Point of View (11)
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
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A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
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The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
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How to Write Buyer Personas for B2B Content Marketing - Point of View
1. “How to Write Buyer Personas for B2B
Content Marketing”
Marcom Productions presents Point of View the on-demand webcast of B2B marketing best practices. I’m Rich Cunningham .
Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. I’m Rich Cunningham.
2. Five Elements
of a
Buyer Persona
Is the B2B content you publish relevant to your audience needs? When you write new content, do you mentally channel your customers?
In this Point of View, we look at five basic elements of how to characterize your target customers with what’s called a buyer persona.
Buyer personas are memorable.visualize are motivational.
Stories. Stories help marketers Stories their ideal customers. These are narrative descriptions of a representative person, rather than an abstract market. With these personal profiles, marketers are able to develop
relevant, meaningful content that serves these customers’ needs.
3. Attributes Such As
• Age
• Gender
Personal
• Economics
Biography • Education
• Race
• Ethnicity
• Etc.
We begin the buyer persona by Stories are motivational.
Stories. Stories are memorable.naming a representative buyer and describing their personal biography. This can include a number of attributes, such as age, gender, economic class, and education, for example. This
demographic profile gives us a feel for a typical member of this customer segment.
4. Attributes Such As
Responsibility
• Job Description
• Roles
Personal
• Responsibilities
Biography • Challenges
• Influence
• Reports to
• Etc.
Stories. Stories are memorable. Stories are motivational. job description – or more precisely, what are the target customer’s roles and responsibilities. Taking it further, what are the key challenges facing people in
The second element in how to write buyer personas is the
this type of position. With this insight, we can improve the relevance of our content by zeroing-in on the topics most appreciated.
5. Attributes Such As
Responsibility
• Ambitions
• Career Track
Personal
• Personal Goals
Biography
Aspirations
• Etc.
Third, what are are person’s aspirations? What are their
Stories. Stories this memorable. Stories are motivational.hopes and ambitions? Where do they see themselves five years from now, personally and professionally? Regardless of where a person is today, how much
they’ve achieved, they still want to gain more. Understanding our buyer’s goals gives us a feel for how to motivate these buyers through the great content we produce.
6. Attributes Such As
Responsibility
• Loss of Respect
• Loss of Influence
Personal
• Loss of Income
Biography
Aspirations
• Loss of Responsibilities
• Loss of Love
• Etc.
Fears
Fourth, what are this person’s fears? What might prevent them from achieving their goals and ambitions? Fear of loss is the greatest motivator. People fear loss of respect, loss of influence, loss of income, the loss of
anything they’ve worked to accomplish. People fear a change to the status quo, and the uncertainty and risks that accompany change. With this knowledge, we can develop content that presents the customer with
Stories. Stories are memorable. Stories are motivational.
an opportunity to gain, while avoiding a loss.
7. Attributes Such As
Responsibility
• Types
• Sources
Personal
• Industry
Information
Biography
Aspirations
• Authors
• Events
• Professional Networks
Fears
• Social Networks
• Etc.
The fifth element in how to write buyer personas is how this target customer finds, consumes, and shares information. Of particular importance are the types of information they seek to improve their job and career
performance, and to keep up to Stories are motivational.
Stories. Stories are memorable. date with industry trends. What does this person read? Which authors do they follow? What events does this person attend? How do they share information? With this insight, we can
make the best decisions on how to publish and promote our great content.
8. Responsibility
Personal
Information Aspirations
Biography
Fears
Stories. Storiesyourmemorable. the first are motivational.
Understanding are audience is Stories step in creating relevant, meaningful content for your target customers. When you know how to write buyer personas, you’re able to personalize each segment of your buying
audience, and deliver content that matters.
9. “How to Write Buyer Personas for B2B
Content Marketing”
Marcom Productions presents Point of View the on-demand webcast of B2B marketing best practices. I’m Rich Cunningham .
Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. I’m Rich Cunningham.