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In this Point of View, we look at five basic elements of how to characterize your target customers with what’s called a buyer persona.
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This is a variation of my other presentation about Twitter Best Professional Development in 140 characters
Explore how traditional classrooms and libraries become transformative learning spaces such as learning commons and makerspaces. What needs to shift in our schools to design spaces for innovative learning? We'll present ideas on how to to set up flexible, creative spaces to support learning for and with students and educators.
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This presentation highlights the creation of the hashtag #sd36learn that has grown into a vibrant, creative online learning environment for Surrey School District educators
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Social media presents a pool of opportunities for the growth of businesses. It is now easier for enterprises to market their products easily and cheaply, promptly respond to customer’s enquiries, among other benefits. On the other hand, it also poses huge risks to them. It is now easier for unhappy customers to complain and share their bad experiences with anyone on the web. Former employees can spread falsehood or some company secrets that may not be fit for public ears. Competitors can easily take advantage of your company’s crisis by escalating the woes of another and throwing a minor crisis out of proportion using the social media.
This tutorial teaches you how to use the app ExplainEverything to create creative, digital stories. Students cement their learning by telling stories about concepts, ideas, historical events, and literature. The tutorial supports the work that teachers are doing in #sd36learn in the Surrey School District in Surrey, BC, Canada.
Presentation for educators at Surrey Teachers Association 2013 in Surrey BC
This is a variation of my other presentation about Twitter Best Professional Development in 140 characters
Explore how traditional classrooms and libraries become transformative learning spaces such as learning commons and makerspaces. What needs to shift in our schools to design spaces for innovative learning? We'll present ideas on how to to set up flexible, creative spaces to support learning for and with students and educators.
Lisa Domeier de Suarez is a Teacher Librarian and Maker Teacher at a K-12 online/blended school in the SurreySchools in BC, Canada. For two years, she was a District Helping Teacher for Tech Integration/Learning Commons/Social Media and one of the coordinators of the Digital Integration Projects implementing over 10,000 iPads into #sd36learn classrooms. Lisa is passionate about using technology to engage students and presents locally and internationally to administration, educators, and students. In 2013 she became recognized an Apple Distinguished Educator. Blog: http://makingcommons.wordpress.com Email: suarez_l@surreyschools.ca Twitter: @librarymall About.me: http://about.me/suarez_l
This document provides guidance for schools applying for a Learning Commons grant. The grant aims to support the development of physical and virtual spaces that promote active, engaged learning for all members of the school community. It encourages schools to redesign their library programs through collaborative discussions. The grant includes funding and equipment to create Learning Commons spaces with iPads, cameras, and other technology. It also funds staff development and requires schools to form teams to implement goals, assess outcomes, and share results with other schools.
This presentation highlights the creation of the hashtag #sd36learn that has grown into a vibrant, creative online learning environment for Surrey School District educators
Whats The Role Of Social Media In Bcm Dominique C Brack, SBCIReputelligence
Social media presents a pool of opportunities for the growth of businesses. It is now easier for enterprises to market their products easily and cheaply, promptly respond to customer’s enquiries, among other benefits. On the other hand, it also poses huge risks to them. It is now easier for unhappy customers to complain and share their bad experiences with anyone on the web. Former employees can spread falsehood or some company secrets that may not be fit for public ears. Competitors can easily take advantage of your company’s crisis by escalating the woes of another and throwing a minor crisis out of proportion using the social media.
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This document summarizes a presentation given to Greek life coordinators on supporting multicultural Greek organizations on their campuses. It includes an overview of the presenters' institutions and backgrounds. The presentation covered topics such as the basics of National Pan-Hellenic Council organizations, campus and social culture within these groups, and models of racial identity development. It also provided guidance on resources for students, programming inclusively, confronting problematic behaviors, and addressing issues specific to each campus. The document concludes with contact information for the presenters for any follow up questions.
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Brand Positioning is the most important term in the area of branding. Making position of company either leader, Challenger, Nicher, & almost at all distinctive qualities are prime part of business in any company.
Being the Marketing head of JR Infotech , a trusted company in internet solution & web based solution we strictly follow this practice at high level & it is due to this now we consider it as most innovative comapany in website & internet solution.
regards
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www.jrinfotech.com
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• Present the Onion Diagram, a tool for contextualizing task-level goals
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• Demonstrate the best approach to selection and prioritization of user-goals to address
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This document discusses managing one's career through self-assessment and knowledge. It presents five fundamental questions to help people better understand themselves, how others perceive them, their industry environment, potential career options, and how to achieve their goals. Reflecting on these questions can provide insights into one's skills, interests, values, and help identify areas for further development, opportunities, or alliances to advance one's career. Career success requires taking actions based on information about oneself and one's organization while interacting with others.
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Metropark is refining its brand platform to drive growth. The vision is for Metropark to be known as a trusted authority for fashion-forward apparel. The brand purpose is to bridge fashion, music, and art by delivering a best-in-class assortment and experience. Key strategies will focus on merchandising, store experience, and e-commerce marketing. The target consumer is trend-setting young adults aged 18-45 who are style-conscious, creative, and early adopters seeking quality fashion at an accessible price point.
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• Present the Onion Diagram, a tool for contextualizing task-level goals
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How to Write Buyer Personas for B2B Content Marketing - Point of View
1. “How to Write Buyer Personas for B2B
Content Marketing”
Marcom Productions presents Point of View the on-demand webcast of B2B marketing best practices. I’m Rich Cunningham .
Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. I’m Rich Cunningham.
2. Five Elements
of a
Buyer Persona
Is the B2B content you publish relevant to your audience needs? When you write new content, do you mentally channel your customers?
In this Point of View, we look at five basic elements of how to characterize your target customers with what’s called a buyer persona.
Buyer personas are memorable.visualize are motivational.
Stories. Stories help marketers Stories their ideal customers. These are narrative descriptions of a representative person, rather than an abstract market. With these personal profiles, marketers are able to develop
relevant, meaningful content that serves these customers’ needs.
3. Attributes Such As
• Age
• Gender
Personal
• Economics
Biography • Education
• Race
• Ethnicity
• Etc.
We begin the buyer persona by Stories are motivational.
Stories. Stories are memorable.naming a representative buyer and describing their personal biography. This can include a number of attributes, such as age, gender, economic class, and education, for example. This
demographic profile gives us a feel for a typical member of this customer segment.
4. Attributes Such As
Responsibility
• Job Description
• Roles
Personal
• Responsibilities
Biography • Challenges
• Influence
• Reports to
• Etc.
Stories. Stories are memorable. Stories are motivational. job description – or more precisely, what are the target customer’s roles and responsibilities. Taking it further, what are the key challenges facing people in
The second element in how to write buyer personas is the
this type of position. With this insight, we can improve the relevance of our content by zeroing-in on the topics most appreciated.
5. Attributes Such As
Responsibility
• Ambitions
• Career Track
Personal
• Personal Goals
Biography
Aspirations
• Etc.
Third, what are are person’s aspirations? What are their
Stories. Stories this memorable. Stories are motivational.hopes and ambitions? Where do they see themselves five years from now, personally and professionally? Regardless of where a person is today, how much
they’ve achieved, they still want to gain more. Understanding our buyer’s goals gives us a feel for how to motivate these buyers through the great content we produce.
6. Attributes Such As
Responsibility
• Loss of Respect
• Loss of Influence
Personal
• Loss of Income
Biography
Aspirations
• Loss of Responsibilities
• Loss of Love
• Etc.
Fears
Fourth, what are this person’s fears? What might prevent them from achieving their goals and ambitions? Fear of loss is the greatest motivator. People fear loss of respect, loss of influence, loss of income, the loss of
anything they’ve worked to accomplish. People fear a change to the status quo, and the uncertainty and risks that accompany change. With this knowledge, we can develop content that presents the customer with
Stories. Stories are memorable. Stories are motivational.
an opportunity to gain, while avoiding a loss.
7. Attributes Such As
Responsibility
• Types
• Sources
Personal
• Industry
Information
Biography
Aspirations
• Authors
• Events
• Professional Networks
Fears
• Social Networks
• Etc.
The fifth element in how to write buyer personas is how this target customer finds, consumes, and shares information. Of particular importance are the types of information they seek to improve their job and career
performance, and to keep up to Stories are motivational.
Stories. Stories are memorable. date with industry trends. What does this person read? Which authors do they follow? What events does this person attend? How do they share information? With this insight, we can
make the best decisions on how to publish and promote our great content.
8. Responsibility
Personal
Information Aspirations
Biography
Fears
Stories. Storiesyourmemorable. the first are motivational.
Understanding are audience is Stories step in creating relevant, meaningful content for your target customers. When you know how to write buyer personas, you’re able to personalize each segment of your buying
audience, and deliver content that matters.
9. “How to Write Buyer Personas for B2B
Content Marketing”
Marcom Productions presents Point of View the on-demand webcast of B2B marketing best practices. I’m Rich Cunningham .
Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. I’m Rich Cunningham.