The document discusses the challenges of crafting a good title for an essay. It notes that while seemingly straightforward, titles require consideration of clarity, creativity, conciseness and the psychology of readers. An effective title must balance uniqueness with relevance to engage audiences and encapsulate the core message. It also needs to accurately reflect the content of the essay itself. Additionally, titles must address technical search engine optimization aspects while appealing to human readers. Overall, the document asserts that developing a stellar essay title demands a nuanced understanding of language, context and the specific essay's essence.