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15 September 2014 
1 
Ribhu Vashishtha
2 
 Dale Breckenridge Carnegie was an 
American writer, lecturer, and the developer 
of famous courses in self-improvement, 
salesmanship, corporate training, public 
speaking, and interpersonal skills. He also 
wrote How to Stop Worrying and Start 
Living (1948), Lincoln the Unknown (1932), 
and several other books. 
 One of the core ideas in his books is that it is 
possible to change other people's behaviour 
by changing one's reaction to them. 
15 September 2014 Ribhu Vashishtha
1. Fundamental techniques in handling people. 
2. Six ways to make people like you. 
3. How to win people to your way of thinking. 
4. Be a leader: How to change people without 
giving offense or arousing resentment. 
3 
15 September 2014 Ribhu Vashishtha
 Don’t criticize, condemn or complain. 
 Give honest and sincere appreciation. 
 Arouse in the other person an eager want. 
4 
15 September 2014 Ribhu Vashishtha
 If you want to gather honey, don’t kick over the beehive. 
 Any fool can criticize, condemn or complain- and most 
fools do. 
 “A great man shows his greatness by the way he treats 
little men”. –Carlyle 
 Criticism is futile as it puts a person on the defensive & 
usually makes him strive to justify himself. 
 90% of the people don’t blame themselves for their 
wrong-doings. 
 “God himself does not propose to judge a man until the 
end of his days.” 
5 
15 September 2014 Ribhu Vashishtha
 Lincoln always held his peace 
“with malice towards none, 
with charity for all”. 
 “Don’t criticize them, they are 
just what we would be under 
similar circumstances.” - 
Lincoln 
 The deepest craving in human 
nature is the desire to be 
appreciated. 
6 
15 September 2014 Ribhu Vashishtha
“If there is any one secret of success, it lies in 
the ability to get the other person’s point of 
view and see things from that person’s angle 
as well as your own.” 
7 
15 September 2014 Ribhu Vashishtha
 Become genuinely interested in other people. 
 Smile – A simple way to make a good first 
impression. 
 Remember the peoples’ names. 
 Be a good listener. Encourage others to talk 
about themselves. 
 Talk in terms of the other person’s interests. 
 Make the other person feel important-and do it 
sincerely. 
8 
15 September 2014 Ribhu Vashishtha
 You can make more friends in two months by 
becoming genuinely interested in other people than 
you can in two years by trying to get other people 
interested in you. 
 The New York telephone company made a detailed 
study of telephone conversations to find out which 
word is the most frequently used. The word was: “I”. 
It was used 3900 times in 500 telephone 
conversations. 
 When you see a group photograph that you are in, 
whose picture do you look for first? 
9 
15 September 2014 Ribhu Vashishtha
 Actions speak louder than words and a 
smile says, “I like you. You make me happy. I 
am glad to see you.” 
 An insincere grin-that doesn’t fool anybody. 
We know it is mechanical and we resent it. 
 People who smile tend to manage, teach and 
sell far more effectively, and to raise happier 
children. 
10 
15 September 2014 Ribhu Vashishtha
 Remember that a person’s 
name is to that person the 
sweetest and most important 
sound in any language. 
 Theodore Roosevelt knew that 
one of the simplest, most 
obvious and most important 
ways of gaining goodwill was 
by remembering names and 
making people feel important. 
11 
15 September 2014 Ribhu Vashishtha
 This is an easy way to become a good 
conversationalist. 
 People who talk only about themselves think 
only of themselves. 
 To be interesting, be interested. 
 Remember that the people you are talking to 
are a hundred times more interested in 
themselves than they are in you and your 
problems. 
12 
15 September 2014 Ribhu Vashishtha
 The only way to get the best of an argument is to avoid it. 
 Show respect for the other person’s opinions. Never say, “You’re 
wrong.” 
 If you are wrong, admit it quickly. 
 Begin in a friendly way. 
 Let the other person do a great deal of the talking. 
 Try honestly to see things from the other person’s point of view. 
 Be sympathetic with the other person’s ideas and desires. 
 Dramatize your ideas. 
 Throw down a challenge. 
13 
15 September 2014 Ribhu Vashishtha
 “A man convinced against his opinion is of the same 
opinion still.” 
 You can’t win an argument because if you lose it, you lose 
it; and if you win it, you lose it. 
 This is because even if you have triumphed over the other 
person and shot his arguments full of holes, then what? You 
have made him feel inferior. You have hurt his pride. He will 
resent your triumph. 
14 
15 September 2014 Ribhu Vashishtha
 “You cannot teach a man anything; you can 
only help him to find it within himself.” 
–Galileo 
 “Be wiser than other people if you can; but 
do not tell them so.” –Lord Chesterfield 
15 
15 September 2014 Ribhu Vashishtha
 Begin with praise and honest appreciation. 
 Call attention to people’s mistakes indirectly. 
 Ask questions instead of giving direct orders. 
 Let the other person save face. 
 Praise the slightest improvement and praise every 
improvement. 
 Give the other person a fine reputation to live up to. 
 Use encouragement. Make the fault seem easy to correct. 
 Make the other person happy about doing the thing you 
suggest. 
16 
15 September 2014 Ribhu Vashishtha
 No one likes to take orders. 
 Instead of saying plainly “Do this or do that” try 
“You might consider this” or “Do you think that 
would work?”. 
 A technique like that makes it easy for a person 
to correct errors. 
 A technique like that saves a person’s face and 
gives him/her a feeling of importance. It 
encourages cooperation instead of rebellion. 
17 
15 September 2014 Ribhu Vashishtha
 This is a very good technique to spur people on to success. 
 “In the early nineteenth century, a young man in London aspired to be a 
writer. But everything seemed to be against him. He had never been 
able to attend school for more than four years. His father had been 
flung in jail because he couldn’t pay his debts, and this young man often 
knew the pangs of hunger. He had very little confidence in his ability to 
write. He worked in a rat-infested warehouse and slept at night in a 
small attic room with two other boys from the slums of the city. He 
used to mail his stories to publishing houses routinely. But everytime 
they were rejected. Story after story was refused. One day, one of his 
stories was accepted. He wasn’t paid a shilling for it, but one editor had 
praised him. He had given him a sense of recognition. He was so 
thrilled that he wandered aimlessly around the streets with tears 
rolling down his cheeks. Maybe you know him, he was….” 
18 
15 September 2014 Ribhu Vashishtha
19 
15 September 2014 Ribhu Vashishtha
20 
MADE BY:- 
Ribhu Vashishtha 
(NU-MBA Batch 2011-13) 
15 September 2014 Ribhu Vashishtha

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How to Win Friends & Influence People

  • 1. 15 September 2014 1 Ribhu Vashishtha
  • 2. 2  Dale Breckenridge Carnegie was an American writer, lecturer, and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.  One of the core ideas in his books is that it is possible to change other people's behaviour by changing one's reaction to them. 15 September 2014 Ribhu Vashishtha
  • 3. 1. Fundamental techniques in handling people. 2. Six ways to make people like you. 3. How to win people to your way of thinking. 4. Be a leader: How to change people without giving offense or arousing resentment. 3 15 September 2014 Ribhu Vashishtha
  • 4.  Don’t criticize, condemn or complain.  Give honest and sincere appreciation.  Arouse in the other person an eager want. 4 15 September 2014 Ribhu Vashishtha
  • 5.  If you want to gather honey, don’t kick over the beehive.  Any fool can criticize, condemn or complain- and most fools do.  “A great man shows his greatness by the way he treats little men”. –Carlyle  Criticism is futile as it puts a person on the defensive & usually makes him strive to justify himself.  90% of the people don’t blame themselves for their wrong-doings.  “God himself does not propose to judge a man until the end of his days.” 5 15 September 2014 Ribhu Vashishtha
  • 6.  Lincoln always held his peace “with malice towards none, with charity for all”.  “Don’t criticize them, they are just what we would be under similar circumstances.” - Lincoln  The deepest craving in human nature is the desire to be appreciated. 6 15 September 2014 Ribhu Vashishtha
  • 7. “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as your own.” 7 15 September 2014 Ribhu Vashishtha
  • 8.  Become genuinely interested in other people.  Smile – A simple way to make a good first impression.  Remember the peoples’ names.  Be a good listener. Encourage others to talk about themselves.  Talk in terms of the other person’s interests.  Make the other person feel important-and do it sincerely. 8 15 September 2014 Ribhu Vashishtha
  • 9.  You can make more friends in two months by becoming genuinely interested in other people than you can in two years by trying to get other people interested in you.  The New York telephone company made a detailed study of telephone conversations to find out which word is the most frequently used. The word was: “I”. It was used 3900 times in 500 telephone conversations.  When you see a group photograph that you are in, whose picture do you look for first? 9 15 September 2014 Ribhu Vashishtha
  • 10.  Actions speak louder than words and a smile says, “I like you. You make me happy. I am glad to see you.”  An insincere grin-that doesn’t fool anybody. We know it is mechanical and we resent it.  People who smile tend to manage, teach and sell far more effectively, and to raise happier children. 10 15 September 2014 Ribhu Vashishtha
  • 11.  Remember that a person’s name is to that person the sweetest and most important sound in any language.  Theodore Roosevelt knew that one of the simplest, most obvious and most important ways of gaining goodwill was by remembering names and making people feel important. 11 15 September 2014 Ribhu Vashishtha
  • 12.  This is an easy way to become a good conversationalist.  People who talk only about themselves think only of themselves.  To be interesting, be interested.  Remember that the people you are talking to are a hundred times more interested in themselves than they are in you and your problems. 12 15 September 2014 Ribhu Vashishtha
  • 13.  The only way to get the best of an argument is to avoid it.  Show respect for the other person’s opinions. Never say, “You’re wrong.”  If you are wrong, admit it quickly.  Begin in a friendly way.  Let the other person do a great deal of the talking.  Try honestly to see things from the other person’s point of view.  Be sympathetic with the other person’s ideas and desires.  Dramatize your ideas.  Throw down a challenge. 13 15 September 2014 Ribhu Vashishtha
  • 14.  “A man convinced against his opinion is of the same opinion still.”  You can’t win an argument because if you lose it, you lose it; and if you win it, you lose it.  This is because even if you have triumphed over the other person and shot his arguments full of holes, then what? You have made him feel inferior. You have hurt his pride. He will resent your triumph. 14 15 September 2014 Ribhu Vashishtha
  • 15.  “You cannot teach a man anything; you can only help him to find it within himself.” –Galileo  “Be wiser than other people if you can; but do not tell them so.” –Lord Chesterfield 15 15 September 2014 Ribhu Vashishtha
  • 16.  Begin with praise and honest appreciation.  Call attention to people’s mistakes indirectly.  Ask questions instead of giving direct orders.  Let the other person save face.  Praise the slightest improvement and praise every improvement.  Give the other person a fine reputation to live up to.  Use encouragement. Make the fault seem easy to correct.  Make the other person happy about doing the thing you suggest. 16 15 September 2014 Ribhu Vashishtha
  • 17.  No one likes to take orders.  Instead of saying plainly “Do this or do that” try “You might consider this” or “Do you think that would work?”.  A technique like that makes it easy for a person to correct errors.  A technique like that saves a person’s face and gives him/her a feeling of importance. It encourages cooperation instead of rebellion. 17 15 September 2014 Ribhu Vashishtha
  • 18.  This is a very good technique to spur people on to success.  “In the early nineteenth century, a young man in London aspired to be a writer. But everything seemed to be against him. He had never been able to attend school for more than four years. His father had been flung in jail because he couldn’t pay his debts, and this young man often knew the pangs of hunger. He had very little confidence in his ability to write. He worked in a rat-infested warehouse and slept at night in a small attic room with two other boys from the slums of the city. He used to mail his stories to publishing houses routinely. But everytime they were rejected. Story after story was refused. One day, one of his stories was accepted. He wasn’t paid a shilling for it, but one editor had praised him. He had given him a sense of recognition. He was so thrilled that he wandered aimlessly around the streets with tears rolling down his cheeks. Maybe you know him, he was….” 18 15 September 2014 Ribhu Vashishtha
  • 19. 19 15 September 2014 Ribhu Vashishtha
  • 20. 20 MADE BY:- Ribhu Vashishtha (NU-MBA Batch 2011-13) 15 September 2014 Ribhu Vashishtha