This presentation was presented at Growth Marketing Barcelona Meetup in February 2020 by Ata Gür, Co-founder and CEO of Frizbit.com. He introduces you to the new digital marketing channel 'web push notifications' (a.k.a. browser push notifications) and explains the best practices on how to use them.
You can watch the live video of this presentation on https://www.youtube.com/watch?v=FBrEIQ4cZNM
Having worked specifically on web push notifications for 4 years, he is one of the unique marketers in the world having a comprehensive know-how on this channel and he will reveal his best practices on this channel, which he learned while working with more than hundreds of websites.
He shared also some of the case studies with their customers, showed use cases for different industries and finally he did a live demo on a sample ecommerce website.
Who should watch see this presentation?
Web push notifications is still a new channel in digital marketing world and not many people are aware of them, neither its use cases nor its best practices. Anybody who would like to learn how to start using it in an optimal way should watch this presentation.
From digital marketers to CRM managers from startup founders to product managers, whoever is working on digital marketing or user journeys to increase conversions and revenue on their website should watch.
What do you get out of it?
You will learn the following, at the end of the workshop:
- The 'Funnel', why 'Retention'
- What are web push notifications? How does it work?
- How it differs from other marketing channels such as retargeting ads, app push notifications, emails, etc.?
- How to use it as a user retention channel to bring customers back alongwith other channels?
- How effective and profitable are they compared to other marketing channels?
- How to automate them? How to personalise them? How to get the most out of them?
- How to use them as an automated retargeting channel without ads at B2C?
- How to use them within your marketing automation workflows at B2B?
- Results of their case studies based on the experiments at existing customers
- Use cases in different industries from e-commerce to travel, from classified to SaaS.
Speaker: Ata GUR
He also co-founded and mentored multiple startups. In his last role before his last startup, he was the head of digital marketing at a large e-commerce company in Turkey. He managed a team of 6 people, many third parties and an annual annual budget of €2M.
As his last startup, he co-founded Frizbit, a marketing tech startup based in Barcelona, which is currently incubated by Barcelona Activa. He also taught Digital Marketing and SEO a few years at Master's programs as a part-time lecturer.
How to Use Push Notifications on Websites as a Growth ChannelAta Gur
Presentation at Growth Hacking Istanbul conference on November 7th, 2018 presented by Ata Gur, who is Co-Founder & CEO of Frizbit, explaining the best practices regarding the use of web push notifications.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
How to Use Push Notifications on Websites as a Growth ChannelAta Gur
Presentation at Growth Hacking Istanbul conference on November 7th, 2018 presented by Ata Gur, who is Co-Founder & CEO of Frizbit, explaining the best practices regarding the use of web push notifications.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
How to use Web Push Notifications as Growth Channel
1.
2.
3. Join our Growth Marke0ng
Barcelona Meetup group
h"p://bit.ly/Growth-Meetup
Join our Growth Marke0ng
Experts LinkedIn group
h"p://bit.ly/Growth-Experts
4. Ata GÜR
Educa?on:
• ’11 Boğaziçi Uni, B.Sc. Industrial Engineering
• ’13 Özyeğin Uni, M.A. Entrepreneurship
Work Experience:
• 9+ years of experience in digital marke0ng at
agencies, startups & e-commerce
• Last job: Head of Digital Marke0ng at Kliksa,
managed €2M of online marke0ng budget
Currently:
• Co-founder at Frizbit, marke0ng tech startup
incubated by Barcelona Ac0va
• In Barcelona since 2017, Startup Bootcamp BCN
5. Frizbit is a marke?ng automa?on pla_orm
for transac0onal internet companies
bringing customers back
via automated & personalised retarge?ng campaigns
WHATSAPP
THE FASHION HOUSE
Jane, the last units of the red high heels, size 36
in our stocks.. Complete your order now!
MESSAGES
THE FASHION HOUSE
Jane, the last units of the red high heels, size 36
in our stocks.. Complete your order now!
The Fashion House
Jane, your red high heels?
The last units of the size 36. Hurry up!
Web Push
SMS
Email
WhatsApp
We are running out of them, buy now!
Jane, still looking for red high heels?
thefashionhouse.com
6. - The ‘Funnel’
- Why ‘Reten0on’?
- Overview of reten0on channels
- What are web push no0fica0ons?
- How do web push no0fica0ons work?
- Short history of web push
- Why to use push no0fica0ons
- How to use them as an automated retarge0ng channel?
- Use cases of push no0fica0ons
- Cri0cal mistakes
- Chrome v80 Update
- GDPR
- Case studies from exis0ng customers
- Live demo at an example e-commerce
Agenda
8. New Users
Why User Reten5on is Important?
Conversion Rate
2.4%
Source: hhp://www.businessinsider.com/e-commerce-report-shows-returning-customers-are-more-valuable-than-new-ones-2016-3
Returning Users
Conversion Rate
4.5%
Returning users have double conversion rates.
Effec?ve reten?on is the key to increase the revenues.
But how to bring customers back?
9. of the users abandon the website
during their journey without conversion!
Home
Page
Purchase
97,6%
52%
100%
0%
85%
34%
15%
50%
25%
75%
Users
Category
Page
Product
Page
Cart
48% 15% 66% 85%
Why User Reten5on is Important?
10. Overview of Reten5on Channels
E-mail SMS
Retarge0ng Ads
Social Media
App Push No0fica0ons Web Push No0fica0ons
Last Rooms in Barcelona!
Hotels are getting busy for your trip
between 25 - 28 Feb. Book Now!
frizbit.com
11. Apps
(on Mobile)
High Engagement Rate
via Push No0fica0on
Websites
(on Desktop & Mobile)
No Comparable Solu0on
in the past
Push No?fica?ons
12. A text or rich media message
sent by the website,
via web browsers,
once the user opts-in to receive them
to the desktop or mobile device
even when user is not on the website.
The new subscrip?on-based
online reten?on channel for websites
What is a Web Push No5fica5on?
Jane, Still Looking for Red Shoes?
We are running out of red shoes, buy now…
frizbit.com
Latest Brexit Negotiations
How the EU could renegotiate the
Brexit deal
Read Article Now!
Last Rooms in Barcelona!
Hotels are getting busy for your trip
between 25 - 28 Feb. Book Now!
frizbit.com
frizbit.com
Jane, Still Looking for Red Shoes?
We are running out of red shoes, buy
now…
frizbit.com
Latest Brexit Negotiations
How the EU could renegotiate the
Brexit deal
Last Rooms in Barcelona!
Hotels are getting busy for your trip
between 25 - 28 Feb. Book Now!
13. How Web Push No5fica5ons Work
demo.frizbit.com wants to
Build a new subscriber base with one-click opt-in
Opt-in -> Create -> Target -> Engage -> Measure
14. How Web Push No5fica5ons Work
Opt-in -> Create -> Target -> Engage -> Measure
Create no?fica?ons in few seconds
15. How Web Push No5fica5ons Work
Opt-in -> Create -> Target -> Engage -> Measure
Select your target subscribers
16. No0fica0ons are
delivered in real-?me even
when they are NOT on your website
Jane, Still Looking for Red Shoes?
We are running out of red shoes, buy now…
frizbit.com
Jane, Still Looking for Red Shoes?
We are running out of red shoes, buy now…
frizbit.com
Right Message
Right Customer
Right Time
How Web Push No5fica5ons Work
Opt-in -> Create -> Target -> Engage -> Measure
17. How Web Push No5fica5ons Work
Opt-in -> Create -> Target -> Engage -> Measure
Check your metrics & op?mize
18. History of Web Push No?fica?ons
for mac
Since June 2013, v.7
for all desktop & android
Since April 2015, v.42
for all desktop & android
Since October 2014, v.44
for all desktop & android
Since January 2016, v.44
Web Push No0fica0ons became a new channel for websites
to re-engage with their users.
for all Windows 10+ desktop
Since April 2018
20. Emails
2.3%
8.5%
Click Rate
Emails
5%
Opt-in Rate
2% Web Push
No?fica?ons
Web Push
No?fica?ons
Reach Rate
Facebook
6%
99%
Web Push
No?fica?ons
Source: Sumo Source: Mailchimp Source: Ogilvy
x2.5 x4 x16
Why to Use Push No5fica5ons?
1. Most Engaging Reten?on Channel for Websites
21. App PushWeb Push
Email SMS
Engage with
REGISTERED Users
Engage with
ANONYMOUS Users
Why to Use Push No5fica5ons?
2. Capability to Retain Not-Registered Users
22. Google Chrome for All Desktops Google Chrome for Android
Mozilla Firefox for All Desktops
Safari for Mac
Opera for All Desktops
Mozilla Firefox for Android
Opera for Android
~75% of global browsing audience
Why to Use Push No5fica5ons?
3. Reach Both Mobile & Desktop Users without Having an App
Microsor Edge for Windows 10+
Microsor Edge for Windows 10+
23. 1. Freemium / Free Trial
2. Lower Monthly Fee Compared to Email Marke0ng
3. No Extra Cost Charged per Message
4. No Onboarding Fee
5. No Forced Yearly Contracts
Why to Use Push No5fica5ons?
4. Free to Start & Cost Effec?ve
24. 5-min
Setup
Why to Use Push No5fica5ons?
5. Easy to Setup & Build a Subscriber Base
{.js}
10-min
Installa0on
1-click
Opt-in
25. Why to Use Push No5fica5ons?
6. Highly Time Efficient
Concise &
Quick to Write
Short Response
Time
Automate to
Save Time
27. Create behavioural retarge0ng campaigns to bring customers back,
at each stage they abandon their customer journey
Recovered
Home
Page
52%
100%
0%
85%
34%
15%
50%
25%
75%
Users
Category
Page
Product
Page
Cart
Category
Retarge?ng
Product
Retarge?ng
Abandoned
Cart
Periodic
Reten?on
Cross-Sell
Campaigns
Purchase
RecoveredRecoveredRecovered
Recovered
How to use Web Push No5fica5ons
as an Automated Retarge5ng Channel?
28. How to use Web Push No5fica5ons
as an Automated Retarge5ng Channel?
Define scenarios of user journey,
design templates of messages
to be populated with parameters
and to be triggered automa0cally
CAMPAIGN
IF {SCENARIO} -> THEN {CAMPAIGN}
Setup automa0on campaigns once,
drive repeat traffic & revenue
with no extra ?me spent.
29. How to use Web Push No5fica5ons
as an Automated Retarge5ng Channel?
2%
Increase
in Sales
10*%
Opt-in
Rate
x 2
Messages
in Sequence
= x 10%
Click-Through
Rate
*10% for Spain, 3-10% for Europe
30. Increase user engagement
Increase conversions
Decrease opt-out
Personalise campaigns with much more
than just sta?c user data,
use mul?ple dynamic parameters
in both text and image
How to use Web Push No5fica5ons?
Personalise the Campaigns with Dynamic Parameters
31. Communicate Every User in their Language
with Mul8-Language Support
Language = EN Language = ES
Hola, ¡cómpralo antes de que se agote!
Últimas unidades de tu articulo, en
stock. ¡Finaliza tu pedido!
frizbit.com
xHey, don't miss it while still in stock!
We are running out of your item.
Complete your purchase now!
frizbit.com
x
How to use Web Push No5fica5ons?
Personalise your Campaigns by User Language
32. USERS SIZE
with not only their Demographics or Geography
but also their User Behaviour & Intent
WHERE
OR
AND
AND
AND
Sessions in Last 7 Days 2300000
Product Page Views > 3 750000
Category = “Shoes” 50000
49000Not Purchased
City = “London” 2000
City = “Barcelona” 500
How to use Web Push No5fica5ons?
Target your Campaigns with Dynamic Segmenta5on
33. xxJane, Still Looking for Red Shoes?
We are running out of red shoes, buy now…
frizbit.com
Variant-A
75%
Send arer X hours
Variant-B
25%
Send arer Y hours
Jane, what about your red shoes?
Your outfit is incomplete without them. Buy now
frizbit.com
How to use Web Push No5fica5ons?
Op5mise your Campaigns with A/B Tes5ng
34. Add UTM tags to your campaigns to
check the performance of your
campaigns based on conversions &
revenue.
utm_source=frizbit
utm_medium=push
utm_campaign=cart-abandonment
How to use Web Push No5fica5ons?
Measure your Campaigns & Op5mise
35. How to use Web Push No5fica5ons?
Images increase CTRs by ~20%
Ac?on Bu"ons increase CTRs by ~12%
>
36. less is MORE
How to use Web Push No5fica5ons?
Find the Right Frequency for your Audience
37. How to use Web Push No5fica5ons?
Use Call to Ac5on to Increase your CTR
38. How to use Web Push No5fica5ons?
Land Users on the Most Relevant Page
39. How to use Web Push No5fica5ons?
Make use of Emojis
40. How to use Web Push No5fica5ons?
Use Coupon Codes at the Beginning
41. Na?ve Opt-in No?fy Box +
Na?ve Opt-in
Event-Based
How to use Web Push No5fica5ons?
Decide on the Best Opt-in Type for you
42. Christmas Sale Is Here!
TIMING:
WHEN
There is a new offer, promo0on, update
Time to claim your 50% Christmas discount
and start saving!
thefashionhouse.com
Push No5fica5on Scenarios
Seasonal Campaigns
Manual Campaign
43. Push No5fica5on Scenarios
The Secret of Scents Collection
Discover the new Perfume Collection of Massimo
Dutti!
massimodutti.com
GO TO THE SHOP
DISCOVER THE SCENTS
Thanks for subscribing!
You can use coupon code “WELCOME10"
for a 10% discount in your first purchase!
thefashionhouse.com
DISCOVER THE COLLECTION
REDEEM "WELCOME10”
Welcome to the club!
Be the first to find out about our new arrivals,
exclusive benefits, events & trends.
thefashionhouse.com
Welcome
Push Subscrip?on ✓
TIMING:
IF
a user does [Opt-in]
THEN
send immediately
FOR:
• Any company
44. Push No5fica5on Scenarios
The Secret of Scents Collection
Discover the new Perfume Collection of Massimo
Dutti!
massimodutti.com
GO TO THE SHOP
DISCOVER THE SCENTS
NICO, still looking for PERFUMES?
Discover our latest products in our
PERFUMES category!
thefashionhouse.com
DISCOVER THE COLLECTION
BROWSE NOW!
MARIA, still looking for COATS?
Discover our latest products in our COATS
collection!
thefashionhouse.com
Category Retarge5ng
Category View ✓ -> Product View ✘
TIMING:
IF
a user does [CategoryView] event
AND
does NOT do [ProductView] event
THEN
send 1st message arer 1 hour
send 2nd message arer 1 day
….
FOR:
• Any transac0onal company
45. Push No5fica5on Scenarios
The Secret of Scents Collection
Discover the new Perfume Collection of Massimo
Dutti!
massimodutti.com
GO TO THE SHOP
DISCOVER THE SCENTS
JOHN, don't miss it while still in stock!
We are running out of PACO RABANNE
ONE MILLION. Complete purchase now!
thefashionhouse.com
DISCOVER THE COLLECTION
BUY NOW!
Personalise your book!
Psst! You can do magic in a few minutes to
your book “The Little Prince”
thefashionhouse.com
Product Retarge5ng
Product View ✓ -> Add to Cart ✘
TIMING:
IF
a user does [ProductView] event
AND
does NOT do [AddToCart] event
THEN
send 1st message arer 1 hour
send 2nd message arer 1 day
….
FOR:
• Any transac0onal company
CLEAR
46. Push No5fica5on Scenarios
Cart Abandonment
Add to Cart ✓ -> Purchase ✘
TIMING:
IF
a user does [AddtoCart] event
AND
does NOT do [Purchase] event
THEN
send 1st message arer 1 hour
send 2nd message arer 1 day
….
FOR:
• Any transac0onal company
The Secret of Scents Collection
Discover the new Perfume Collection of Massimo
Dutti!
massimodutti.com
GO TO THE SHOP
DISCOVER THE SCENTS
JANE, you forgot something back!
RED ALDO HIGH HEELS are waiting for
you. Complete your purchase now!
thefashionhouse.com
DISCOVER THE COLLECTION
BUY NOW!
JANE, your SHOES are waiting!
We are running out of your size. Order
before it is too late!
thefashionhouse.com
47. Push No5fica5on Scenarios
Repeat Order Reminder
Purchase ✓ -> New Purchase ✘
TIMING:
IF
user does [Purchase]
AND
does NOT do [Purchase] again
THEN
send arer 2 weeks.
….
FOR:
• Any transac0onal company with
repeated orders.
¿Te estás quedando sin agua?
NACHO, haz tu nuevo pedido y te
entregamos agua a tu domicilio :)
fontvellaencasa.es
The Secret of Scents Collection
Discover the new Perfume Collection of Massimo
Dutti!
massimodutti.com
GO TO THE SHOP
DISCOVER THE SCENTS
🍺 No beer left at home?
Order online again and have it delivered to
home SUMMER TORP BUNDLE!
beerwulf.com
DISCOVER THE COLLECTION
CHEERS!
48. Push No5fica5on Scenarios
The Secret of Scents Collection
Discover the new Perfume Collection of Massimo
Dutti!
massimodutti.com
GO TO THE SHOP
DISCOVER THE SCENTS
ALEX, we missed you!
That’s why we would like you to come back
and enjoy 10% off in your next purchase
thefashionhouse.com
DISCOVER THE COLLECTION
REDEEM THE OFFER!
LIDIA, we missed you!
Discover our latest products and promotions
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thefashionhouse.com
Periodic Reten5on
Session ✓ -> New Session ✘
TIMING:
IF
Last [Session] > 30 days
THEN
send immediately
….
50. Integrate Easily
via our pre-built plugins
in just one click
via our JavaScript code
with full control
tailored to your needs
51. This data collected includes: End Users’ mobile adver7sing iden7fiers, such as Apple
IDFAs and Android Adver7sing iden7fiers; End Users’ email addresses End Users’ IP
address, device push token, precise loca7on (e.g., GPS-level) data, network informa7on,
language, 7me zone, product preferences, and privacy preferences. The Par7es shall
jointly own the SDK Informa7on, and each Party shall be en7tled (without further
compensa7on to the other) to use, share, market, license, sell, store, and otherwise
exploit the SDK Informa7on to the maximum extent permiPed by law, which shall
include using the SDK Informa7on for cross-app, cross-device, and other interest-based
adver7sing, analy7cs and market research.
Cri?cal Mistakes About Push No?fica?ons
1. Free vs Paid
52. Cri?cal Mistakes About Push No?fica?ons
2. Collect Subscribers Under your own Domain,
Definitely not under the Sub-Domain of your Service Provider
53. Cri?cal Mistakes About Push No?fica?ons
With Automa0on no
extra 0me spent for
each no0fica0on sent
Hi {Jane}
Personalisa0on increases
engagement, decreases
opt-out rate
Accommoda0on in
{Barcelona} for
{26 Feb - 2 Mar}?
Segmenta0on &
Retarge0ng boosts
revenue & traffic
3. Choose a Provider with Dynamic Personalisa?on &
Automa?on Capabili?es
54. Cri?cal Mistakes About Push No?fica?ons
4. Developing an In-House Push No?fica?ons Solu?on
is more Costly than you Think!
• Allocate the 0me and effort of your valuable IT resources
• Later start collec0ng subscribers
• Under-perform compared to your compe0tors
• Not cost-effec0ve to develop for other browsers.
• Not feasible to develop state-of-the-art capabili0es
55. Google Chrome v80 Update
to Block Spam Web Push No5fica5ons
1. Websites with
Low Opt-in & High Block
Rates
2. Websites abusing web
push no0fica0ons
(Low CTR & Opt-out Rates)
56. A0cco is not just a workspace,
it is an innova0ve ecosystem for startups and entrepreneurs where projects grow.
Crea0vity, collabora0on, and experimenta0on are the key to keeping your business evolving.
We accompany you on the road to building connec0ons, genera0ng.
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