The document discusses how brands can navigate the evolving landscape of social media by adopting a 'cowboy' mindset, focusing on strategy rather than technology. It emphasizes the importance of listening to customers, creating dynamic content, and fostering internal communication about external social media efforts. Ultimately, the document highlights that successful social media engagement involves treating brands as people and establishing a clear social media policy.

1. How to think like a social media cowboy Brandon Chesnutt [email_address]

2. The Old West: a time of exploration, discovery and opportunity.

3. Cowboys were known for navigating this unfamiliar territory.

4. The Code of the West.

5. Brands are now entering the “unknown.”

6. The new digital frontier.

7. The new gold rush.

8. The new Code.

10. Thankfully, we have new cowboys.

11. Your brand and social media. Practicing Transitioning Non-participant

12. How can YOU think like a social media cowboy?

13. Don’t get caught up in the technology.

14. Focus on strategy.

15. Bring teams together.

16. “ With these tools, you are business development, marketing and customer service.” Chris Brogan

17. Look for “smoke signals.”

18. Listening is a crucial step.

19. Social media shifts responsibility back to brands .

20. “ Everyone is sharing how they feel, even about you , and now you have the ability to go out and fix it.” Gary Vaynerchuk

21. Fortify your home base.

22. A “presentable” home: Dynamic/fresh content Unique URLs SEO-friendly Subscription capability Shareable documents/news

23. Create your outposts.

25. Elect your sheriff(s).

26. People are interesting. Companies often aren’t.

27. “ It’s a lot harder to screw a brand when there is a person behind it.” Scott Monty, Ford Motor Company

28. External social media efforts should be communicated internally.

29. Have a social media policy in place.

30. Where does advertising and PR fit?

32. Takeaways.

33. Takeaways.

34. Thank ya, Pardner. Brandon Chesnutt 248.258.2333, bchesnutt@identitypr.com www.brandonchesnutt.com @bchesnutt www.delicious.com/brandonchesnutt www.slideshare.net/brandonchesnutt www.identitypr.com www.identitypr.com/blog @identitypr

35. Commons Photo Credits http://www.flickr.com/photos/affsum/2807324867/ - Chris Brogan http://www.flickr.com/photos/wendypiersall/2890338419/ - Scott Monty http://www.flickr.com/photos/boboroshi/2352798684 - Gary Vaynerchuk http://en.wikipedia.org/wiki/File:Cowboy.jpg - Cowboy on horse http://www.flickr.com/photos/crowt59/1444807366/ - Cowboy Statue http://www.archives.gov/research/american-west/images/082.jpg - Sheriffs http://upload.wikimedia.org/wikipedia/commons/0/0d/Map_of_the_United_States_1823.jpg - map of the USA http://upload.wikimedia.org/wikipedia/commons/7/7d/Homesteader_NE_1866.png - Homesteaders http://www.flickr.com/photos/27380453@N08/2967717760/ - David Meerman Scott and Todd Defren http://www.flickr.com/photos/gsloan/2776060103/ - Alamo http://www.flickr.com/photos/a2gemma/1448178195/ - Point http://www.flickr.com/photos/lorenjavier/3389559734/ - Outpost http://www.flickr.com/photos/christinadickson/1321648098/ - John Wayne http://www.flickr.com/photos/matttinsley/247503725/ - Sunset Cowboy http://www.flickr.com/photos/markhinds/2969468186/ - Good, Bad, and The Ugly http://www.flickr.com/photos/mrbill/40588740/ - Telegraph http://www.flickr.com/photos/nika/122095014/t - Lots of hats http://www.flickr.com/photos/stevendepolo/3618608792/ - orange hat http://www.flickr.com/photos/nicholas_t/2081792812/ - Great Plains http://www.flickr.com/photos/potyautas/3259185396/ - Wires http://www.flickr.com/photos/ghewgill/324597704/ - Lions http://www.flickr.com/photos/faeryan/353278247/ - Chess http://www.flickr.com/photos/krcla/2037171170/ - Thumbs up http://www.flickr.com/photos/generated/501445202/ - puzzle http://www.flickr.com/photos/ajusticenetwork/164676583/ - holding hands