From the initial full site audit to new site suggestions and migration technical guidelines to staging site crawls, error fixes and post go live technical checks, this presentation covers all essential parts of site migrations, providing you with practical advice, checklists and recommendations to ensure migrations are synonymous with increased visibility.
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Migrating to a more secure web can have multiple benefits, but if not done correctly, it can put your organic search traffic at risk.
Issues can arise when switching a site from HTTP to HTTPS, and underestimating the challenge can lead to a disaster. With the right planning, those risks can be mitigated and entirely eliminated.
Maria Camanes takes us through how to migrate your site to HTTPS, and how to avoid the common pitfalls associated with a migration.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Don't F*ck Up Your Site Migration - Serena PearsonSerenaPearson2
Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel.
Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Migrating to a more secure web can have multiple benefits, but if not done correctly, it can put your organic search traffic at risk.
Issues can arise when switching a site from HTTP to HTTPS, and underestimating the challenge can lead to a disaster. With the right planning, those risks can be mitigated and entirely eliminated.
Maria Camanes takes us through how to migrate your site to HTTPS, and how to avoid the common pitfalls associated with a migration.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Don't F*ck Up Your Site Migration - Serena PearsonSerenaPearson2
Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel.
Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
Can everyone succeed in B2B SEO? What are the people who are succeeding doing and how can you do it?
We're going to look into:
- Which companies are better suited to search
- How can you succeed at search. Spoiler alert, we're going to need to be able to create great content and measure it.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
Checking Google Index Status at Scale using Node.js - Jose Hernando - Brighto...Jose Luis Hernando Sanz
Gathering accurate index status data for websites with thousands or millions of URLs has been historically impossible. In this talk, I will show you a hands-on approach to get this data using Node.js and how you can use it to inform your SEO strategy.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
A free Portent webinar by Ken Colborn, learn how to review your website for common SEO issues in 30 minutes or less. We will be focusing on technical SEO, content, and off-site SEO factors.
David Lockie 'Using Open Source to Speed Up your Roadmap' BrightonSEO 2017Angry Creative (UK)
How to eliminate the risk of investing in technology. Using open source software with public roadmaps, running lean, fast, agile programmes. Demonstrating successful examples of using personalised experiences across multiple channels with open source at the centre of the architecture.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
Whether you’re migrating to HTTPS, domain or to a whole new website platform, there are crucial elements that you need to be considering to avoid substantial loss of organic traffic. Steve's presentation takes you through the most common pitfalls of site migrations and how you can avoid them, ensuring a smooth transition.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
At the May 19th SEOyvr Meet-Up, local Vancouver SEO expert Julien Berard of Costal.com tells us how to conduct an SEO audit in 2016.
An SEO audit is an assessment of the SEO friendliness of one website at one point in time. It can reveal factors that slow down your SEO campaign, assess the severity of the problems, prioritize actions to implement, and find new levers to increase website traffic.
SEO for website migrations - 53 SEO factors for a successful website relaunchEoghan Henn
When making changes to your website or launching a completely new website, there are lots of potential risks to your website's SEO performance. Use this presentation to learn about what you need to take care of in order to save your SEO traffic when you relaunch your website.
The Real Problems Behind Indexing | 5 Hours of Technical SEOOnely
In his talk at 5 Hours of Technical SEO, organized by SEMRush, Bartosz Góralewicz spoke to Nik Ranger, Cindy Krum, and Will Critchlow about the most common issues preventing large websites from getting indexed by Google.
Website relaunch SEO: Planning your website content for a successful relaunch...Eoghan Henn
In this presentation, you will learn how to plan your website content for a successful website relaunch or redesign. First, a case study of a website redesign that caused a loss of organic search traffic is presented. Next, important SEO KPIs for the evaluation of content are discussed. Then, ideas for dealing with important content when a website is relaunched are brought forward. Last, 7 additional important tips for website relaunch SEO are shared.
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
10 Technical SEO Wins to Dominate Google SearchJeanneTan16
10 Technical SEO tips and strategies to rank on Google and thrive in the age of generative search. Slides from Jeanne Tan's talk on technical SEO at WordCamp Malaysia 2023.
Can everyone succeed in B2B SEO? What are the people who are succeeding doing and how can you do it?
We're going to look into:
- Which companies are better suited to search
- How can you succeed at search. Spoiler alert, we're going to need to be able to create great content and measure it.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
Checking Google Index Status at Scale using Node.js - Jose Hernando - Brighto...Jose Luis Hernando Sanz
Gathering accurate index status data for websites with thousands or millions of URLs has been historically impossible. In this talk, I will show you a hands-on approach to get this data using Node.js and how you can use it to inform your SEO strategy.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
A free Portent webinar by Ken Colborn, learn how to review your website for common SEO issues in 30 minutes or less. We will be focusing on technical SEO, content, and off-site SEO factors.
David Lockie 'Using Open Source to Speed Up your Roadmap' BrightonSEO 2017Angry Creative (UK)
How to eliminate the risk of investing in technology. Using open source software with public roadmaps, running lean, fast, agile programmes. Demonstrating successful examples of using personalised experiences across multiple channels with open source at the centre of the architecture.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
Whether you’re migrating to HTTPS, domain or to a whole new website platform, there are crucial elements that you need to be considering to avoid substantial loss of organic traffic. Steve's presentation takes you through the most common pitfalls of site migrations and how you can avoid them, ensuring a smooth transition.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
At the May 19th SEOyvr Meet-Up, local Vancouver SEO expert Julien Berard of Costal.com tells us how to conduct an SEO audit in 2016.
An SEO audit is an assessment of the SEO friendliness of one website at one point in time. It can reveal factors that slow down your SEO campaign, assess the severity of the problems, prioritize actions to implement, and find new levers to increase website traffic.
SEO for website migrations - 53 SEO factors for a successful website relaunchEoghan Henn
When making changes to your website or launching a completely new website, there are lots of potential risks to your website's SEO performance. Use this presentation to learn about what you need to take care of in order to save your SEO traffic when you relaunch your website.
The Real Problems Behind Indexing | 5 Hours of Technical SEOOnely
In his talk at 5 Hours of Technical SEO, organized by SEMRush, Bartosz Góralewicz spoke to Nik Ranger, Cindy Krum, and Will Critchlow about the most common issues preventing large websites from getting indexed by Google.
Website relaunch SEO: Planning your website content for a successful relaunch...Eoghan Henn
In this presentation, you will learn how to plan your website content for a successful website relaunch or redesign. First, a case study of a website redesign that caused a loss of organic search traffic is presented. Next, important SEO KPIs for the evaluation of content are discussed. Then, ideas for dealing with important content when a website is relaunched are brought forward. Last, 7 additional important tips for website relaunch SEO are shared.
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
10 Technical SEO Wins to Dominate Google SearchJeanneTan16
10 Technical SEO tips and strategies to rank on Google and thrive in the age of generative search. Slides from Jeanne Tan's talk on technical SEO at WordCamp Malaysia 2023.
Search Engine Optimisation - Have you been crawled over?Marshal Yung
Valentine's Day on 2011 was a little different. I was invited to present a talk on the topic Search Engine Optimisation (SEO) to a group of students from Tunku Abdul Rahman College (Kuala Lumpur). Here are my slides on the love and hate between a search engine and a website.
Three highly experienced SEO professionals will discuss their experiences with site migrations. From a small business with smaller websites, through to large enterprise site moves, it’s never just a simple matter of moving the site. The potential pitfalls are numerous when redesigning a website, moving to a new domain, or changing URLs. We often see a drop in traffic following a site migration, so how to successfully complete a good solid migration while maintaining and ultimately improving the SEO.
https://www.youtube.com/watch?v=L5IcR2OCscE
The relationship between rankings and technical SEOOmi Sido
Far too often, digital marketers isolate technical SEO from rank strategy and far too often we see that simple technical issues can sabotage even the best SEO efforts. Technical SEO should be inseparable from your overall SEO/Digital Marketing Strategy.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Omi Sido, Senior Technical SEO, Canon Europe.
SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić
Toni Anicic's presentation form EFOS about SEO.
Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice).
Onsite & offsite SEO.
Google Quality Guidelines.
Whitehat, grayhat and blackhat SEO.
This was a presentation I gave at a joint meeting of the Fox Valley Drupal User Group and Fox Valley Computing Professionals Meetups. This was one of five talks given that night.
The focus of the event was SEO, what options, tools and plugins are available for Drupal, Joomla and WordPress for better SEO.
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Solving Complex SEO Problems When Standard Fixes Don't Apply. PRESENTATION: SEO Audits & Anomalies: Fixing What's Broken - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #21A3
Providing high traffic and engagement with no bounce rate, Gashes Technologies is a highly recommended SEO agency in Shimla. Our team consists of highly skilled professionals who are committed to providing customer satisfaction. Boost your business with our services and to avail our offers, please visit our website.
Providing high traffic and engagement with no bounce rate, Gashes Technologies is a highly recommended SEO agency in Shimla. Our team consists of highly skilled professionals who are committed to providing customer satisfaction. Boost your business with our services and to avail our offers, please visit our website.https://www.gashwatechnologies.com/search_engine_optimization_himachal_shimla.html
Paul Ngoie - iGB Affiliate London 2020
Before you can execute a killer SEO strategy, you need to understand where you’re starting from. Expect top tips to better understand why you’re ranking as you are, and actionable takeaways for how you can improve!
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of the top online gaming operators over the years, tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Here are some of the topics that will be covered:
- SEO campaign onboarding and baseline assessment
- Keywords Analysis and research
- Website Quality Audit
- Competitive Gap Analysis
- Technical SEO Audit
- Content Audit
Re-examine your SEO strategy and marketing tactics with this simple list of opportunities with compounding wins that will 10x your results. Presented in a workshop with Enterprise Campaign Manager and SEO expert PJ Howland.
Similar to How To Successfully Undertake Site Migrations - Search London 2017 (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Monthly Social Media News Update May 2024Andy Lambert
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
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>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
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Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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How To Successfully Undertake Site Migrations - Search London 2017
1. @chloebodard | #brightonseo
How to Successfully
Undertake Site
Migrations
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
2. @chloebodard | #brightonseo
● Why Migrate?
● Planning
● Pre Live Checklist
● Go Live Checklist
● Post Live Checklist
● What’s Next?
Site Migrations
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
3. @chloebodard | #brightonseo
Why Migrate?
HTTPS
August 2014, Google announced that site using HTTPS site would
benefit from minor boost in rankings, hoping to encourage a safer
web.
Rebranding & Re-design
Changing Top Level Domain (TLD)
Going international? Change targeting and add hreflang tags
@chloebodard | #SearchLondon@chloebodard | #SearchLondon www.ricemedia.co.uk
5. @chloebodard | #brightonseo@chloebodard
Site migration
rushed - resulted
in lots of redirect
chains/broken
redirects
Redirect chains
and broken
redirects fixed
Migrations Can Go Wrong
@chloebodard | #SearchLondon www.ricemedia.co.uk
8. @chloebodard | #brightonseo
Planning
@chloebodard
● Keyword research & GA
○ Identify key pages
○ Url structure & Site Hierarchy
○ Sitemap
○ Benchmark rankings
● Competitor analysis
○ Use their knowledge & experience to your advantage
● UX
○ User friendly
○ Think about the user journey
○ CTAs
● For new domains, audit domain - previous penalties? Audit backlinks - get disavow ready
@chloebodard | #SearchLondon www.ricemedia.co.uk
9. @chloebodard | #brightonseo
Planning
@chloebodard
● Crawl your site
○ Gather all urls
● Look in GA
○ Identify your top landing pages
● Map out your 301s
○ Assign a corresponding new site URL (or best option) to all current URLs to be
301 redirected.
● Verify new site domain in Search Console
Where to Start?
@chloebodard | #SearchLondon www.ricemedia.co.uk
11. @chloebodard | #brightonseo
● Missing page titles/meta descriptions/ H1s - use SF SERP Summary report
● Duplicate page titles/meta descriptions/ H1s - use SF SERP Summary report
● Lack of keyword targeting
● Meta tags improvements - use SC Search Analytics Report
● Internal cannibalisation - use GA landing page organic traffic & check
rankings
What To Look At For Improvements?
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
12. @chloebodard | #brightonseo
● Ensure ALL pages have a unique Page title, meta description and H1s.
○ Targeted keyword should be at the start of the page title & in the H1
○ Look at top rankers !!
○ Seize improvement opportunities from SC
○ Make meta descriptions engaging & with a CTA.
○ Include KW & semantic variations in H2s
● Ensure page titles & meta descriptions are within recommended length (up to 61-63
characters now)
● Ensure each page targets a different phrase to avoid internal cannibalisation
● Push pages ranking on top of page 2 to page 1
Get New Site Optimisation Right
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
13. @chloebodard | #brightonseo
Use Screaming Frogs List Mode to
crawl your list of URLs.
Make sure ‘Always Follow Redirects’ is ticked in Settings.
(Configuration > Spider > Advanced)
● Paste/Upload all URLs into a spreadsheet
● Identify current redirects to avoid redirect chains
Crawl your Site
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
14. @chloebodard | #brightonseo
301 Redirects Tips
@chloebodard
● No blanket redirect to the homepage!
● Setup page-to-page 301 permanent redirects to new
corresponding pages (not 302 temporary redirects!) - don’t forget
images!
● Ensure site-wide 301 redirects are set up from non-preferred to
preferred versions (www, https & trailing slashes)
● Prevent redirect chains - URLs should 301 redirect straight to the
final version (remember to update internal links)
● Map Redirects for key 404s (esp. Backlinks or Landing Page 404s)
@chloebodard | #SearchLondon www.ricemedia.co.uk
15. @chloebodard | #brightonseo
● Ensure canonicals point to the preferred version of
the site (esp. Important after https migration)
● Use absolute URLS
● Should NOT point to 404s or 301s
● Listing URLs should not be canonicalised to the
first page - use rel=prev and rel=next tags!
Canonical Tags
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
16. @chloebodard | #brightonseo@chloebodard
Tech changes made and canonicals set to non
preferred (http) version
Canonicals updated to
avoid 301s and point
to preferred version
(https)
Canonical Tags Matter!
@chloebodard | #SearchLondon www.ricemedia.co.uk
17. @chloebodard | #brightonseo
● Hide / Disallow the staging site!
○ password protect the staging/new site and add the Disallow : /
directive to robots.txt
** DON’T FORGET TO REMOVE IT ON GO LIVE **
● Get a list of unwanted URLs ( for users only) that you’ll want to add
to it (wish list urls, admin urls etc)
● Sitemap reference will need to be added too
Robots.txt File
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
18. @chloebodard | #brightonseo
● Best type of Sitemap is dynamic - automatically updates!
● Only include canonical URLs, don’t include 404, 301s or canonicalised
URLs
● Beware of orphaned URLs that you may not want to be indexed
● Include an accurate Last Modified Date and Location of the URL
● Make sure your key pages are in there & use child sitemaps to separate
sections/large list of URLs.
● If multiple types of content, use additional sitemap types (image, video &
mobile )
● All URLs in the sitemap should be linked internally
Sitemap.xml
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
19. ● It’s a way to annotate the code of your website so that Google
understands your data better through adding markup tags within a
page’s HTML.
● These include products, local business, breadcrumbs and many others.
● Search engines use the tags that they find on pages to generate rich
snippets for search results in Google.
● These can then help increase CTR from SERPs.
More Information : http://schema.org/Organization
@chloebodard | #brightonseo@chloebodard
Schema Markup (Structured Data)
@chloebodard | #SearchLondon www.ricemedia.co.uk
20. ● 404s do not negatively affect SEO but do affect the user
experience
● Incorrect URLs should contain a 404 HTTP status code & display
a page not found error. They SHOULD NOT redirect
● Create a custom 404 page that displays links to other pages that
users could visit & keep same header / footer.
@chloebodard | #brightonseo@chloebodard
404 Error Handling
@chloebodard | #SearchLondon www.ricemedia.co.uk
21. Google announced that they intend to switch to a mobile-first index:
● Website should use a responsive design - same code is present on all devices
● Mobile website should include same content as desktop, DO NOT remove
important links or hide content on some devices
Page Speed has been a ranking signal since 2010 & also affects UX
● Test your page speed (webpagetest, gtmetrix, pingdom, page speed insights)
● Make sure that the server is as optimised as possible for speed
● Website Page Speed Improvements
@chloebodard | #brightonseo@chloebodard
Mobile & Page Speed
@chloebodard | #SearchLondon www.ricemedia.co.uk
22. ● GA tracking code to be added on Go live to every page, right
before the </head> tag.
● Test with google tag assistant
● Set up goals - or ecomm tracking
○ Destination urls
○ Event tracking
Adwords? Don’t forget to change destination URLs!!!
@chloebodard | #brightonseo@chloebodard
Tracking & Goals
@chloebodard | #SearchLondon www.ricemedia.co.uk
24. BRAUMGroup 24
Ready to go live?
@chloebodard
● Add the GA tracking code
● Check goals are set up
● Remove blanket noindex tags
● Remove disallow directive from robots.txt file
● Check 301 Redirects are added and ready to go
● Complete a final crawl. Check/fix any remaining issues
● Save the last crawl (to run again post migration)
● Backup your website (in case anything goes wrong)
@chloebodard | #SearchLondon www.ricemedia.co.uk
26. @chloebodard | #brightonseo
● Check GA tracking code
● Use Fetch & Render & Submit URLs
● Submit Sitemap in SC
● Add an annotation in GA (to track the go live date)
● Check goal tracking is working
● Check robots.txt file
● Crawl New Site - Check for issues such as 404s or internal redirects
● Crawl Old URLs - Check the redirects are working as expected
● Check Canonicals
● Update important Backlinks
Post Go Live Checklist - Same Domain
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
27. @chloebodard | #brightonseo
Extra steps for a HTTPS migration
● Verify HTTPS versions of the domain (e.g https://, https://www) in Search Console. Don’t
remove the HTTP versions.
● Update Google Analytics settings & reconnect to Search Console
● Group all versions (http & https) within a Property Set in Search Console
● Upload disavow file for new domain
● Re-apply any advanced settings in Search Console e.g Parameters and Country
Targeting
● Ensure all URL within the sitemap are on https as otherwise http urls could get indexed
Post Go Live Checklist - HTTPS Migration
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
28. @chloebodard | #brightonseo
Extra steps for a Domain migration
● Verify all Search Console versions for the new domain e.g https, http, http://www,
https://www (don’t remove the previous domain versions!)
● Submit ‘Change of Address’ request in Search Console & Bing Webmaster Tools
● Update Google Analytics settings & reconnect to Search Console
● Group old and new domain versions (http & https) in Property Set in Search Console
● Upload disavow file for new domain
● Re-apply any advanced settings in Search Console e.g Parameters and Country
Targeting
● Update Citations e.g Google My Business links
Post Go Live Checklist - Domain Change
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
29. @chloebodard | #brightonseo
Check Your Sitemap
Use DeepCrawl Sitemap report to:
● Highlight any orphaned URLs to be linked
● Pages missing from your sitemap to be added
● Errors within its pages to be fixed
Use Search console to submit it & check for errors:
● Check for warnings & follow recommendations
● Look at number of URLs submitted vs indexed
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
30. @chloebodard | #brightonseo
● Errors in your sitemap, such as 404, 301s or canonicalised URLs
● Orphaned URLs that you may / may not want to be indexed
● Missing/inaccurate Last Modified Date
● Missing key pages
● Noindex pages & URLs blocked by robots.txt file
Issues To Look For in Sitemap?
@chloebodard | #BrightonSeo@chloebodard | #SearchLondon www.ricemedia.co.uk
32. Option 1:
Use the robots.txt tester in Search
Console - this requires the robots.txt file
to be actually updated.
Option 2:
Use the custom robots.txt tool in
Screaming Frog to test then and there.
Check the commands you are adding will
work for the URLS you want to block.
@chloebodard
Test Your Robots.txt File
@chloebodard | #SearchLondon www.ricemedia.co.uk
33. @chloebodard | #brightonseo
● Disallowing full site post migration?
● Disallowing CSS/JS files?
● Disallowing unexpected URLs?
Issues To Look For In Your Robots.txt File
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
34. @chloebodard | #brightonseo
Use Screaming Frogs List Mode to
crawl your list of URLs.
Make sure ‘Always Follow Redirects’ is ticked in Settings.
(Configuration > Spider > Advanced)
● Paste/Upload old URLs
● Update Redirects which have multiple Redirect Chains
● Create Redirects for key 404s (esp. Backlink or Landing Page 404s)
● Fix broken/incorrect Redirects
● Download the final redirect chain reports
Crawl your URLs + Check 301s & 404’s
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
36. @chloebodard | #brightonseo
Check Canonicals
Run a DeepCrawl Canonical Report to highlight:
● canonical errors,
● orphaned canonical URLs
● pages without a valid canonical tag
Use Screaming Frog to:
● Identify canonicalised URLs
● Check for errors by exporting the Canonical Errors report
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
37. @chloebodard | #brightonseo
● Gather backlink URLs via tools such as Majestic
● Update high quality backlinks to final destination if possible
● Update local citations if domain name changes including GMB
● Update social Profiles
Backlinks
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
40. ● Monitor indexing, visibility & rankings
● Update meta tags and heading tags based on rankings
● Work on on site content - on page & blog articles
● Work on internal linking
● Work on outreach and link building
● Carry out technical checks (check 404s, 301s, new issues?)
@chloebodard | #brightonseo
What’s Next?
@chloebodard@chloebodard | #SearchLondon www.ricemedia.co.uk
41. @chloebodard | #brightonseo
Case Study
@chloebodard
● Recently migrated 7 separate websites towards a single domain.
● The main site was completely restructured, with the other sites being
smaller branches of the brand that were migrated to a single site.
● This involved a massive amount of planning beforehand, including
extensive URL mapping and staging site tech check and analysis.
@chloebodard | #SearchLondon www.ricemedia.co.uk
42. +400%
Organic traffic since the
migration
@chloebodard
Migration Results
@chloebodard | #SearchLondon www.ricemedia.co.uk
43. +93%
Increase in organic traffic
New Site Design & TLD
● Page 1 rankings for all key pages.
● Organic traffic is up 92.92% year
on year
● Organic enquiries increased
333% YoY
@chloebodard
@chloebodard | #SearchLondon www.ricemedia.co.uk