1) To score in events, record your scores in the ScoreBoard GO app and website by adding details of activities like connections made and referrals given. 2) Effective activities that score points include connecting with others beyond just meetings and providing referrals. 3) Use the "Events" screen in ScoreBoard GO to log activities by clicking "+", entering the event name and details, selecting a category (Connection, Referral, or Other), and clicking the back arrow to record the score.