We have discussed how you can use VWO APIs to set-up automated workflows to stay on top of your optimization journey.

1. © 2020 Merkle. All rights reserved. Any copying or use of this confidential information
is strictly prohibited without the express written permission of Merkle.

2. 2 © 2019 Merkle. All Rights Reserved. Confidential VW.:J I MERKLE�

3. 2 © 2019 Merkle. All Rights Reserved. Confidential VW.:J I MERKLE�

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9. Data, Tech and Optimization Services
Digital Analytics Implementation
Measurement & Datalayers
Tag Management & Tracking
Data Quality & Enrichment
Data integration & Warehousing
Media Analytics
Dashboarding & Reporting
Data Science/ ML & Al
Attribution/ MMM
Audience modelling
Platform optimization programs
User Research
Site performance insights
Personalization
Ads testing
TECHNICAL CAPABILITIES
PROGRAMMING/ CLOUD TECHNOLOGY/ DATA ENGINEERING
Data activation
Cloud for Marketing
DMP & CDP
Cloud Engineering
Custom applications/ services

11. Gino Kevin Martijn
Myrthe
Roeland
JeffreyThom

12. Merkle xVWO
Contents
1. Stakeholder communication
2. Creating actionable alerts
3. Automated Quality Assessment
(QA) testing
4. Monitoring experiments

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14. Developer
Optimization Specialist
(External Agency)
Analyst
CXO
Optimization Specialist
Customer Service
Lead
UX Lead
Category Manager

15. Daily Operational Activities Monitoring Experiments Budget & Target
Weekly Progress Check Quarterly Progress Review
Yearly Strategy Meeting

16. Stakeholder communication
Different communication needs per stakeholder
R.A.C.I. Definitions
1. Avoid too many notifications R Responsible The person who is assigned to do the work.
2. Avoid irrelevant notifications A Accountable The person who makes the final decision and has the ultimate ownership
3. Make notifications actionable C Consulted The person who must be consulted before a decision or action is taken
I Informed The person who must be informed that an action has been taken.

17. Developer
Optimization Specialist
(External Agency)
Analyst
CXO
CRO Specialist
Customer Service
Lead
UX Lead
Category Manager
Product Owner of
Website

18. NotificationWho needs it?

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28. © 2020 Merkle. All rights reserved. Any copying or use of this confidential information
is strictly prohibited without the express written permission of Merkle.