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IYF Building Nextgen Infotainment & Telematics Systems

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Building Nextgen Infotainment & Telematics Systems from ISG Imagine Your Future Workshop for Manufacturing Enterprises

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IYF Building Nextgen Infotainment & Telematics Systems

  1. 1. © 2015 Information Services Group, Inc. All Rights Reserved. Proprietary and Confidential. No part of this document may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval devices or systems, without prior written permission from Information Services Group, Inc. 19 November 2015 Hielke Ytsma Head, Connected Vehicle Europe from Tech Mahindra Shyam Desigan Chief Business Development Officer from SenseDriver Technologies Building Nextgen Infotainment & Telematics Systems #ISGSmartalks @ISG_News
  2. 2. © 2015 Information Services Group, Inc. All Rights Reserved 2 ConnectedWorld Novelty or logical next step IT & CE Automotive Home Energy & Industry ◘ 3.2 billion USB ◘ 50,000 units a month (NEST) ◘ $1.4 billion by 2020 ◘ Partnerships are key ◘ Competition is fierce ◘ Grid efficiency through data ◘ 500 GB data per gas turbine ◘ Self-regulating wind turbines ◘ Predictive behaviour © 2015 Information Services Group, Inc. All Rights Reserved 2
  3. 3. © 2015 Information Services Group, Inc. All Rights Reserved 3 Connected Automotive TraditionalVS New Entrants New EntrantsTraditional ◘ Mobility needs are changing ◘ Re-urbanisation at large scale o By 2050, two thirds of the world population – 6.2 billion people – may live in urban lives ◘ Flexibility and Individualism ◘ Environmental consciousness ◘ Pay-per-use ◘ Changing brand awareness – status symbol ◘ No (financial) legacy – assets ◘ Complex logistics ◘ Asset intensive ◘ Legacy – Unions ◘ Mass versus Lean ◘ Re-finance business Y-o-Y Company Assets (B USD) R&D (B USD) Turnover (B USD) R&D % of TO No. Employees Volkswagen Group 425 17,4 268 6,5 590.000 Microsoft 175 11,9 93 12,8 128.000 Google 131 10,9 65 16,8 53.600 © 2015 Information Services Group, Inc. All Rights Reserved 3
  4. 4. © 2015 Information Services Group, Inc. All Rights Reserved 4 Disruptive Market Trends Convergence of Automotive,Technology and Telecom Shared Mobility Car sharing and ride sharing capturing young, urban consumers Non-traditional Entrants Major tech and telecom companies are investing in advanced automotive solutions Connectivity V2V and V2X changes vehicle usage and transportation systems Automated Driving ADAS developing to semi or full autonomous vehiclesPowertrain Electrification xEVs are required to meet future emissions and economy regulations Value Chain Transforming nature of Product Development and Sales – continuous and collaborative Digital Experience New customer touch points enabled by technology The convergence of technologies in connected vehicles will result in new market realities. The traditional auto value chain must change to meet greater customer ‘needs’. © 2015 Information Services Group, Inc. All Rights Reserved 4
  5. 5. © 2015 Information Services Group, Inc. All Rights Reserved 5 Next Generation of Mobility Next Gen Connected Car - Portfolio ◘ Location Based Services ◘ Driver Behavior Analytics ◘ Tracking & Security ◘ B-call ◘ E-Call ◘ Smart, Remote Activation ◘ Vehicle Health Monitoring ◘ Prognostics ◘ Hands free car kit ◘ Connected Navigation ◘ Rear Seat Entertainment TELEMATICS IVI ◘ Wearables integration/media sharing ◘ Homelink ◘ Voice recognition & Text- to-speech HUD - SenseDriver ◘ Automatic parking/PAS ◘ 360 view camera ◘ Forward Collision warning ◘ Driver fatigue detection ◘ Lane departure warning ◘ Traffic sign recognition ◘ Blind spot monitoring ◘ Driver distraction prevention Key Enablers of the Connected Car ◘ Safety and security development processes ◘ In-vehicle infotainment solutions ◘ Smart data analytics ◘ Predictive maintenance tools ◘ App development support Copyright © 2015 Tech Mahindra. All rights reserved. © 2015 Information Services Group, Inc. All Rights Reserved 5 ADAS
  6. 6. © 2015 Information Services Group, Inc. All Rights Reserved 6 Trends in ConnectedVehicle Cooperative Systems © 2015 Information Services Group, Inc. All Rights Reserved 6 Connected Vehicle features of the Future The next generation of features will:  Bring together networked subsystems to cooperate  Grow in numbers and sub-features  Active participation of 3rd parties (non Automotive Industry related  Differ in growth due to demand, legislative mandates or regional differences
  7. 7. © 2015 Information Services Group, Inc. All Rights Reserved 7 In-vehicle trends More in one is the strong trends ADAS ECU Instrument Cluster Center StackHUD Side View Camera (L) Side View Camera (R) Night Vision Camera CAN In-Cabin Camera Surround View Cameras Rear View Camera Rear View Display Mirror Infotainment ECU Gigabit Ethernet Side View Display (L) Side View Display (R) Instrument Display ◘ Driver access ◘ Driver assist ◘ Car health Information and Analysis ◘ Safety alerts ◘ Navigation Heads Up Display ◘ Augmented reality ◘ Car health information ◘ Critical vehicle parameters Center Console ◘ Driver access ◘ Non-driving assist features – mirror-link ◘ Passenger access ◘ Entertainment, games, cloud connectivity © 2015 Information Services Group, Inc. All Rights Reserved 7
  8. 8. © 2015 Information Services Group, Inc. All Rights Reserved 8 SENSEHUD by SenseDriver Product USPs ◘ SENSEHUD INCORPORATES OUR MOBILE SDK INTO A HEADS-UP DISPLAY UNIT WITH POWERFUL FEATURES ◘ Our Mobile SDK allows SenseHUD to: – Get feature-rich full turn-by-turn GPS navigation – Fully-customized the monochromatic UI – Deliver unique voice-commands for POI search, music, texting and other capabilities © 2015 Information Services Group, Inc. All Rights Reserved 8
  9. 9. © 2015 Information Services Group, Inc. All Rights Reserved 9 SenseDriver Unique partnership with TechM Tools/SDKs: ◘ Telenav / Skobbler maps ◘ Google Voice for android ◘ Nuance for iOS Voice recognition Current Involvement: ◘ Mechanical Design ◘ Application development for Android and iOS ◘ Hardware design and validation ◘ Backend development (e-Commerce Web Development) Pipeline ◘ Driver Diagnostics ◘ Parking & traffic notifications ◘ Natural Language commands © 2015 Information Services Group, Inc. All Rights Reserved 9
  10. 10. © 2015 Information Services Group, Inc. All Rights Reserved 10 Connected Automotive Changing world – changing roles – changing business models + ◘ Automotive grade hardware ◘ OTA updates of firmware and software ◘ Line-fit and aftermarket solution ◘ Robust for mature and emerging countries ◘ Flexible ◘ Global deployable IT infrastructure ◘ Device management ◘ Driver ID management ◘ Back-end integration capabilities ◘ Hardware agnostic ◘ Strong BI and Big Data/Smart Data analysis tools ◘ Data access control (i.e. OEM, Tier 1, dealer, etc.) ◘ Global, but local ◘ Cost effective ◘ Secure and Solid ◘ Enriched real-time vehicle data will be shown ◘ Data is pushed to the smartphone app ◘ Driver distraction prevention is key ◘ Smart city data integration. Usage of Singapore Smart City data integration? ◘ Gamification ◘ Peer-group social activities ◘ Sharing routes, cool places and blogs. The app and the vehicle are part of the (social) life of the customer. ◘ Vehicles were the road to freedom, now freedom entered a new dimension. In-vehicle “non distracting” Outside the vehicle “social experience” Customer Dealer Brand awarness Aftersales & Service Continues loop of sales Real-time vehicle data: ◘ Enables pro-active service appointments ◘ Remote diagnostics ◘ Workshop steering (JIT of parts) Smartphone App: ◘ Direct support of customer ◘ Communication portal Real-time data: ◘ Provides information how the vehicle is driven  usage trends ◘ Provided information about the condition of the vehicle for sales activities  pro-active sales calls ◘ Increased, direct communication with the dealer will boost loyalty and brand awareness. OEM Marketing R & D Trends: ◘ Capture customer changes ◘ Brand demands and expectations ◘ Deep understanding of target groups ◘ Flexible global optimizations Immediate: ◘ Marketing efforts: ◘ Channels ◘ Message & Feedback Immediate: ◘ Improve quality and efficiency ◘ Notify Tier 1 issues (cost effective) ◘ Execute smart recall, maintenance and service Trends: ◘ Development focus areas ◘ Personalization possibilities, based on target groups Tier 1 Immediate: ◘ Continues quality improvement ◘ Perform enhanced RCA in case of defects ◘ Direct sales of wear and tear parts Trends: ◘ Implement usage feed-back in R&D ◘ Connected Engineering R & D Local Global 3rd Party © 2015 Information Services Group, Inc. All Rights Reserved 10
  11. 11. © 2015 Information Services Group, Inc. All Rights Reserved 11 ConnectedVehicle Business Case – CrossVertical Approach Marketing Research&Development Service Warranty IT ConnectedCar Business units Cost(€) Internal Business Case: ◘ Re-location of internal budget ◘ Minimize additional investments ◘ Define new business models rather than increase budget © 2015 Information Services Group, Inc. All Rights Reserved 11
  12. 12. © 2015 Information Services Group, Inc. All Rights Reserved 12 Design the Connected World with the expertise of Tech Mahindra Embrace the future of mobility HielkeYtsma – Head Connected Vehicle Europe +31 6 2526 2810 | hielke.ytsma1@techmahindra.com © 2015 Information Services Group, Inc. All Rights Reserved 12
  13. 13. www.isg-one.com Information Services Group is a leading technology insights, market intelligence and advisory services company, serving more than 500 clients around the world to help them achieve operational excellence. ISG supports private and public sector organizations to transform and optimize their operational environments through research, benchmarking, consulting and managed services, with a focus on information technology, business process transformation, program management services and enterprise resource planning. Clients look to ISG for unique insights and innovative solutions for leveraging technology, the deepest data source in the industry, and more than five decades of experience of global leadership in information and advisory services. Based in Stamford, Conn., the company has more than 800 employees and operates in 21 countries. imagine your future™ © 2015 Information Services Group, Inc. All Rights Reserved 13 Thank you

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