Want to really destroy your eCom SEO in 2018? Here are several horror stories and tips of actions not to take, unless you want to royally fuck up your SEO.

1. How To
Royally
Fuck Up
eCommerce
SEO

2. Hi, I’m Bradlie
Head of Strategy & Product Innovation at
eCommerce
Platform
eCommerce
Toolkit
Warehouse
Management

4. SEO Horror Story No. 1
Trust nobody.

6. Do not trust Robots.txt to protect
your hidden content, non-indexable
pages or faceted URLs.
Do not use the NoIndex: directive in
Robots.txt.

7. 1. Use Canonical &
NoIndex meta tags
properly
2. Keep an eye on your
sitemap
3. Accurately internally
link
4. Do not mess with
crawl-rate

8. SEO Horror Story No. 2
Sorry, what?

10. .co.uk .com

11. “If US traffic then redirect…”
.co.uk .com

12. .co.uk .com
“If US traffic then redirect…”

13. 1. Educate
your
developers
2. Avoid GeoIP
redirects
3. Never forget
href-lang
tags
🚫

14. SEO Horror Story No. 3
Oh, I thought
you said...?

15. Client: When will you get
us to #1?
Client: What are you
working on?
Client: SEO does not
make any money.
etc...

16. BE FUCKING
BETTER.
1. Clear, simple and
regular reporting
2. Defined strategy &
share weekly task-list
3. Use GA alerts for
session & CR flux

17. What we know so far:
1. Don’t trust Robots.txt
2. Avoid Geo-IP Redirects
3. Sort your shit out.

19. 1. Major and pure spam problems
2. Spam problems
3. User-generated spam
4. Hacked content spam
5. Incorrect structured data
6. Unnatural outbound links

20. SCHEMA

22. 1. Only add Schema code to visible
content/data
2. Ensure all fields for each Schema type are
complete and not empty
3. Do not duplicate the same Schema code
on the same piece of content on multiple
pages

23. ALWAYS redirect
URLs with accuracy
when migrating
platforms

24. Takeaways:
1. Don’t rely on Robots.txt.
2. Avoid Geo-IP Redirects.
3. Sort your own shit out.
4. Ensure Schema data is unique.
5. Take redirects very seriously.

25. Thanks!
Drink:// ??
brad@remarkable.net
@bhouldsworth