This Research was presented and released at Social Media Club Auckland (at Telecom NZ, 10 May 2011 > http://on.fb.me/jFpMRj.
The study shows how Mums in NZ are embracing technology and social networking as part of their everyday busy lives.
The insights are especially powerful since Mums control the lion's share of household spending.
The SMCakl evening featured a robust panel discussion exploring Questions like: Where do Mums spend their time online? What do they buy? How do they manage their time? What platforms and activities do they engage with online... ?
Presentation shared at Governors State University on June 6, 2011. Examines how participating in digital media compelled me to transform my online and face to face classes through podcasts, VoiceThreads, a collaborative wiki activity, and more.
Information Literacy for the 21st CenturySheila Webber
This presentation was given at the 10th INFORUM conference held in Prague, Czech Republic, 25-27 May. This is not a duplicate of the other presentation with a very similar name! There are some slides in common, but also some new material and the structure is altered. There is a bit more of a focus on scholarly information. The penultimate slide is one of the new ones(summing up aspects of particular importance for 21st Century Information Literacy)
Parenting In The Digital Age Developmental Considerations And Decision Making...drmayjourneysway
This informative presentation has two primary aims. First,to expose parents to digital age dynamics that may be effecting childrens\' development and second, to introduce the benefits of adapting traditional parenting paradigms to include digital age factors.
Women's are no longer viewed as 'slow adopt-hers to technology. They are masters at multi-tasking the new social media, and biology may just be the reason why.
Social Media Marketing for Small Business StrategyAmar Trivedi
Guest Speaker Presentation to Diploma in Business students at International College, Auckland. Session on "Social Media Marketing for Small Business Strategy."
Related blog post: http://goo.gl/cWwnlw
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
Presentation shared at Governors State University on June 6, 2011. Examines how participating in digital media compelled me to transform my online and face to face classes through podcasts, VoiceThreads, a collaborative wiki activity, and more.
Information Literacy for the 21st CenturySheila Webber
This presentation was given at the 10th INFORUM conference held in Prague, Czech Republic, 25-27 May. This is not a duplicate of the other presentation with a very similar name! There are some slides in common, but also some new material and the structure is altered. There is a bit more of a focus on scholarly information. The penultimate slide is one of the new ones(summing up aspects of particular importance for 21st Century Information Literacy)
Parenting In The Digital Age Developmental Considerations And Decision Making...drmayjourneysway
This informative presentation has two primary aims. First,to expose parents to digital age dynamics that may be effecting childrens\' development and second, to introduce the benefits of adapting traditional parenting paradigms to include digital age factors.
Women's are no longer viewed as 'slow adopt-hers to technology. They are masters at multi-tasking the new social media, and biology may just be the reason why.
Social Media Marketing for Small Business StrategyAmar Trivedi
Guest Speaker Presentation to Diploma in Business students at International College, Auckland. Session on "Social Media Marketing for Small Business Strategy."
Related blog post: http://goo.gl/cWwnlw
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
How social media has brought about a new work order, the need for quality content & other key learnings at Social Media Junction (#SMJ2) - published in AdMedia Dec/Jan 2011.
Speaker: Nick Young
Website: www.Greenpeace.co.nz
Topic: Social Media for Social Good
See Pics & Vids > http://bit.ly/9UTe4O
Event: #SMCakl 6
Date: Tuesday, 13 July 2010
Venue: Saatchi & Saatchi NZ
Speaker: Lee Hales
Website: www.GiveaLittle.com
Topic: Social Media for Social Good
See Pics & Vids > http://bit.ly/9UTe4O
Event: #SMCakl 6
Date: Tuesday, 13 July 2010
Venue: Saatchi & Saatchi NZ
Speaker: Simon Coley
Website: www.AllGoodBananas.co.nz
Topic: Social Media for Social Good
See Pics & Vids > http://bit.ly/9UTe4O
Event: #SMCakl 6
Date: Tuesday, 13 July 2010
Venue: Saatchi & Saatchi NZ
Speaker: Suzanne Kendrick
Website: www.GreyLynn2030.co.nz
Topic: Social Media for Social Good
See Pics & Vids > http://bit.ly/9UTe4O
Event: #SMCakl 6
Date: Tuesday, 13 July 2010
Venue: Saatchi & Saatchi NZ
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Art of the Pitch: WordPress Relationships and Sales
How to reach Mums via Technology
1. How to reach mums
through technolgy?
Dispelling the myths perpetuated about mums and technology
Research from Sept 2010 - Oct 2010
Presentation to
Social Media Club Auckland
New Zealand
Wednesday, 11 May 2011
2. Why Mums are really important
to retail brands
Women control over 85% of purchasing decisions in households. Mothers are an
important subset of this group.
First time mothers have turned to social media for support, advice and fame.
This study focussed specifically on women with children, as better understanding
of their online behaviour enables brands to create more effective online
communication solutions to this particular audience.
Brands that effectively connect and engage this audience will gain significant
benefits from the advocacy of this influential audience.
Wednesday, 11 May 2011
3. Methodology
Desk
Research
Survey to
Social Media Hypothesis
Observations Xploring 1000
Monitoring
NZ mums
In-depth
interviews
Refine
This was a very in-depth process, which took over two months to complete.
The final survey ran online for two weeks, allowing enough time to spread
naturally through the social web.
Wednesday, 11 May 2011
4. Two types of mums identified
From initial interviews to plot each mothers communication needs and behaviour
by their life stage, it became clear that we could group mums into two basic groups.
“Stay at “Working”
home”* Mums
Mums (paid)
*As interviewees described themselves
Wednesday, 11 May 2011
5. 7 key observations
1. Pregnant woman and new mothers increase their usage and alter the way they
engage in social media and technology.
2. New mothers want to feel connected and express themselves.
3. New mothers want a trusting relationship with a variety of interest groups and
like minded online friends.
4. Women want to interact with other mothers and get advice they can trust.
5. There are ‘superstar’ and celebrity Mummy bloggers in NZ.
6. Some mums really value the anonymity social networking affords them.
7. Woman of all ages are quick to embrace and adopt digital experience.
Wednesday, 11 May 2011
6. Hypotheses to test
1. Technology is a natural part of life.
2. Mums’ snack information.
3. Mums’ shop online, and share the real story
4. Kiwi mums’ are socially creative.
Wednesday, 11 May 2011
7. Social Media:
Looking at the results
Wednesday, 11 May 2011
8. Conversations about feeling
hectic dominate
Mums are hectic and so are pro’s at snatching moments of time and engaging in
activity on the go - they are adept at “snacking” information. We identified a
trend of being more ready to use mobile internet.
Feelings things are hectic Benefits of mobile internet
Key Words: Just did AND family, Phew AND Kids, Quickly AND Kids, Key Words: I want AND Android, Mummy AND iPhone, Phone AND
Quick AND Easy changed my life, Love AND iPhone
Wednesday, 11 May 2011
9. Social media monitoring conclusion
Send email News
online
Professional
While they are Mums all
the time, they multi-task
Woman
Techy incredibly.
Text a relative FB Update In most cases, these women
dedicate set times to
different tasks.
Wife/Partner MUM Medic
Youtube Online gaming
entertainment
Nutritionist Example of Sanity/
Artsy
Snacking time
Educator
Example of Task time
Check
Cup of tea
forum
Wednesday, 11 May 2011
11. Who took part?
The online survey reached approximately 1000 Mums through popular Mums forum
- Mums on Top. We ensured woman from all age groups were included, although the
majority of woman reached are 25 to 40 yr olds.
The reach through our survey
3000+ Mums
Mums on Top
Wednesday, 11 May 2011
12. Survey results
Do you own a phone that can browse the internet? Yes - 71.9%
How much “me time” do you think you have? Majority: 30 mins - 3 hrs p/wk
Other than calls, txts and photos, activities that Mums All the time Never
use their phone for:
Browsing the internet 33.6% 43.3%
Sending/receiving emails 30.8% 56.9%
Checking the news 23.5% 57.2%
Connect with friends/family via facebook/twitter or 37.4% 45.5%
other SM
Wednesday, 11 May 2011
13. Why you like to shop online?
Not surprisingly, almost all mums
said they love to shop online
because it is convenient.
Approximately half of all mums
said they also shop online
because of these key drivers;
1. “It saves me precious time”
2. “Its cheaper”
3. “I like the feeling of
packages arriving at my
house”
4. “I can research my
purchase better.”
Wednesday, 11 May 2011
14. Online reviews and research
How important are online reviews, When you find products online,
when shopping for products? do you research them further?
Essential
Yes always
Very important
Mostly
Important
Sometimes but
not always
Important, but only
for certain things
Rarely
Good to check, but
not a deal breaker
I don’t look Never
at reviews
When making an online purchase, Research and Reviews are very important to mums.
Only 2% of all mothers surveyed don’t look at reviews at all, and only a tiny 1% don’t
research a desired product online.
Wednesday, 11 May 2011
15. Wednesday, 11 May 2011
Groceries
Books
Clothes
Baby Products
Travel (incl.
accomodation)
Maintenance Services
Wine
Technology/
Electronics
Toys/Video games
Health & Beauty
products
What products do you buy online?
16. What do you engage with online?
A whopping 70.4% of all mothers watch Youtube videos. Interestingly, this was
especially true of older mums.
Reading blogs came second with 61.2% of all Mums claiming to do this. Third equal
was participating in or reading online chat rooms and playing Facebook games.
Wednesday, 11 May 2011
17. Confirmed hypotheses
Mums are adept at using the internet, and contrary to some myths, are
incredibly heavy users of digital and social media.
They use it to be productive, creative and to entertain themselves.
Communicating to NZ mums online, in the specific ways that suit them
best, is a huge opportunity for NZ brands
Wednesday, 11 May 2011
18. Thank you
• For more information about this research
please contact
@peeyooshchandra
Wednesday, 11 May 2011