The document provides tips for raising capital for a company, noting that it is important to have a good team, understand the perspective of potential funders, and make sure any business proposition addresses why customers need the product or service and how it will create advocates. Successful fundraising requires researching potential funders, keeping business plans short and relevant, and ensuring deals are "win-win" situations for both the business and funder. Proper preparation, commitment, honesty, and using advisors are emphasized as critical to the fundraising process.

1. How to Raise Capital for your Company 25th May 2011 Network Nouveau Ian Swycher – Accounting Help

2. 1) Sources of Funds 2) Insights

3. Sources of Funds Non cash Own resources Debt Family & Friends Equity Grants Joint-ventures

4. Ian’s Insights

5. It’s all about the People Getting-on with people is critical Understand the other side and their point of view Having a good team is key Respect and Trust

7. Don’t lie – lenders/investors are not stupid .

8. Read the small print.

9. Its (very) difficult raising cash when you are out of it.

10. Use advisors (lawyers, accountants)– but the right ones who can see the bigger picture.

11. First impressions count.

13. Business plans, - keep them short, simple, interesting, relevant.

14. Everything takes longer and costs more than you expect

15. See the world through your prospective customers eyes.

16. Its not about customer needs – its about why they have to have it and about advocates.

18. Understand the risks and how these affect the funders.

19. All successful deals are “win-win”.

20. Don’t waste time with the wrong funder.

21. Rejection: understand why you are rejected – and then learn and address.

22. Getting past gate-keepers – use your existing network plus attend new relevant networking events.