How to put bite into your products
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The document provides tips for making food, software, and auto products more appealing and memorable, such as by increasing spice, alcohol, or chilli content in food; referencing aliens in games or asking questions in software; customizing products and using different forms of advertising; and designing cars as eco-friendly, affordable, or high-quality long-term options.
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This document discusses strategic considerations for NGOs. It notes that NGOs have aspects of both the public and private sectors. Their strengths lie in their noble visions and ability to improve quality of life. As populations increase, NGOs have more opportunities to address social problems. The document also discusses competitive strategies such as economies of scale, developing strong brands, focusing on specific problems or many problems, and protecting against corruption in emerging markets. It emphasizes how NGOs can leverage forces like globalization, social media, and sustainability to further their humanitarian goals.
Strategic branding in 21st century
This document discusses the importance of brands in strategy. It notes that brands create primary value, act as barriers to entry, and become even more important as the number of brands increases. Mega brands have high market share, brand value over generations, and align with national brands or innovation. However, brands are often undervalued in strategic discussions. Brands are part of a company's strengths, weaknesses, opportunities, and threats. They compete cognitively and are the sum of a company's competitive position. Strong brands are developed from core competencies and capabilities. They sustain long-term relationships and encourage sustainability. Entrepreneurs can leverage brands for their startups.
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How to put bite into your products
- 1. HOW TO PUT MORE BITE IN YOUR PRODUCTS Dr. Sreenivas Rajan Innovator and Consultant
- 2. HOW TO PUT BITE INTO FOOD PRODUCTS ● Consider Piranhas in burgers ● Increase the alcohol content ● Sizzlers in burgers ● Chilli content ● Heat up and grill it ● Barbeque your product ● Try and dilute your product ● Put your product in a dispenser ● Freeze your product
- 3. HOW TO PUT BITE INTO IT PRODUCTS ● Refer to aliens in videogames ● Ask questions in ordinary software ● Link your product to the internet ● Get your customers to think ● Centralize the computing ● Don't simplify your product ● Simplify your product ● Put your product into a customised USB drive ● Use internet advertising ● Use Youtube advertising
- 4. HOW TO PUT BITE INTO AUTO PRODUCTS ● Think your product as a woman ● The BMW is a gorilla ● Think in natural terms ● Is it eco friendly ● How can you make it so cheap that the poor can buy ● How can you make it so expensive that the rich can splurge ● Can the customer live with it for twenty years. ● Long term and solid