To be successful as a vlogger, one must carefully consider their target audience and create content that audience finds valuable. Key aspects include choosing the right platforms to share different stories on, using effective metadata and titles, collaborating with others, and creating playlists and series. Above all, content alone is not enough - vloggers must interact authentically and earn the trust of their audience. The document provides tips on how to promote yourself as a vlogger, including thinking like a child who is fearless and knows when to get people's attention, as well as equipment suggestions.