Foodka is a verified Youtube channel from Eastern India, talking of food stories. We have 6 seasons comprising of 30+ episodes and are on multiple social media platforms. Foodka brand is open to brand collaborations and sponsored seasons, as well as episodes.

1. Friday, July 24, 20201

2. Portfolio for Foodka

3. About Foodka
 Foodka unites people over food.
One of the most successful regional channels in YouTube in India
with a subscriber-base of more than 3 Lac with more than a crore
view across the world.
 Foodka’s primary aim is to highlight West Bengal as a food travel
zone. However with its growing popularity in all age groups, Foodka
is now seen as a preferred platform to promote Food and Tourism for
Brands with large geographic presence.
 Foodka has established an image of authority in the field of Food.
Statements made by the channel are taken with extreme seriousness.
Foodka has almost become the lonely planet for people coming to
West Bengal.
 Foodka is conceived and produced by HungryBaaj Media with Mir
Afsar Ali, Indrajit Lahiri and Sunando Banerjee. The production and
Digital Marketing is executed by Anonymous Digital. Sales and
Marketing for Foodka is handled by Pickle Solutions Pvt. LTd.

4. Foodka Facts
 Completed 5 Seasons comprising 26 Episodes
 Total Videos Released –
 38 on YouTube with 1 Cr + Views
 24 on Facebook with 2.1 Cr + Views
 (Sponsored) Brand Integration – HIDCO, Tea Board
India, Peerless Hotels Ltd, Paradise Food Court
Pvt Ltd
 Event Integration – Hyatt Culinary Challenge, LalMati
Utsav – Navi Mumbai, Mishti Hub Recipe Contest WB
Tourism and HIDCO, Recipe Contest – IEM
Management School, Apeejay Kolkata Literary Festival,
Menu and Book Launch at Peerless Hotel
 Active Subscribers ~ 3 Lac +
 Total Views – 3 Cr +
 Watch time – 9.20 Lac+ Hours
 Average view duration 5.48 minutes which is above
average in this category.
 Celebrity Integration with Foodka – Usha
Uthup/Anindya Chatterjee/ Anupam Roy/ Carlos
Valderrama (Colombian Football Great) /Srijit
Mukherjee/ Prosenjit Chatterjee/ Rupam Islam/
Upal Sengupta / US Consulate General

5. Foodka Asset
 All Foodka Episodes are released on YouTube and
then promoted from multiple pages on Facebook
and Instagram.
 Mir Afsar Ali has one of the most engaging celebrity
page (more than 1 million on Facebook & more than
half a million on Instagram).
All posts are shared and co-shared from Mir’s
official page.
 www.moha-mushkil.com is one of the most
renowned fool blogs in India. All episodes are also
promoted through the same blog.
 Multiple Facebook and Instagram pages, groups
and celebrities share all videos from their official
handles.
 Foodka mentioned restaurants or places are also
sharing the episodes from their official pages and
handles.

6. Why Digital
 Total number of urban television viewers has
dropped to 21% but has grown in rural India
(Economic Freedom)
 YouTube consumption on mobiles has grown
from 55% to reach 80% and watch-time growth
on mobile is growing at 400% year on year
 People are moving towards OTT platforms and
other Digital Media Platforms from Satellite
and Cable Network.
 Digital is the future and Digital is HERE to
stay. If you are not on Digital, you may lose the
path to success.
Source : Forrester Research, Facebook Official, IRF 2016 - 2017
265 Crore Active Social Media Users Globally,
Which is more than satellite TV and Cable.

7. Why YouTube
 YouTube is the world’s second largest search engine and
third most visited site after Google and Facebook
 300 hours of video are uploaded to YouTube every
minute
 There are 3.25 billion hours of video watched each
month
 More than half of YouTube views come from mobile
devices
 The average mobile viewing session lasts more than 40
minutes
 On an average, there are 1 billion mobile video views per
day
 The time people spend watching YouTube on their TV
has more than doubled in the last year
 Over 180 million Indians are watching YouTube every
month on mobile. The watch time in India has grown
400 per cent year-on-year and 80 per cent of this comes
from mobile

8. Team Foodka
Mir, the name needs no introduction. Mir has revolutionized radio over the past 25
years. With his impeccable timing and one liners, he is probably one the most
popular hosts in any media. Mir is also one of the most followed celebrities in Social
Media. His outstanding knowledge and amazing screen presence is a pillar to
Foodka’s success.
Indrajit Lahiri runs one of the IT startups and a corporate photography consultancy
agency. Indrajit is popularly known for Moha-Mushkil, the most read food blog from
Kolkata. Indrajit has immense knowledge over food across the globe and with his in-
depth analysis and candid reviews, established himself as one of the most influential
food-bloggers.
Sunando Banerjee, an engineer from Bombay University and an advance marketing
management post grad from IIMC, is associated with multiple startups. Sunando is
one of the Directors at Openbravo, a Spanish Software Company and has 24 years
experience in Technology and Digital Marketing. Sunando also runs a restaurant
chain in Kolkata.

9. We can be reached at:
Mayukh Saha
mayukh.saha@picklesolutions.in
7439449924
Friday, July 24, 2020
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