How to present data - what to do and what not to do. Presentation on MeasureCamp in Vienna.

1. houseofrezac.com
How to present data
Webová analytika
Vytvořeno 9. září 2022
Aktualizace 9. září 2022
Pavel Šabatka
pavel@houseofrezac.com
House of Řezáč, s.r.o.
Gorkého 51/5, 602 00 Brno

2. 2
https://www.humansofux.com/cz/vysledky-cz

3. What is a job of analyst

4. 4
Data
Analysis
Informa
tions
Actions
Money
Dashboards
Analysis
Graphs
CxO
Analyst

5. 5

6. How to present data?

7. 7
1) Clarify a communication context

8. 8

9. 9

10. 10
Persuasion
✓ Be super simple
✓ Give simple argument
✓ Show impacts of decision
✓ Use emotions

11. 11
Explaining / education
✓ Be simple
✓ Explain
✓ Show data / graphs

12. 2) Clarify the message
12

13. 13
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam erat
volutpat. Nullam justo enim, consectetuer nec, ullamcorper ac, vestibulum
in, elit. Sed vel lectus. Donec odio tempus molestie, porttitor ut, iaculis
quis, sem. Maecenas sollicitudin. Integer vulputate sem a nibh rutrum
consequat. Integer malesuada. Pellentesque sapien. Quisque tincidunt
scelerisque libero. Duis viverra diam non justo. Praesent vitae arcu tempor
neque lacinia pretium. Aliquam erat volutpat. Aliquam in lorem sit amet leo
accumsan lacinia. Curabitur vitae diam non enim vestibulum interdum. Sed
ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo
inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Etiam ligula pede, sagittis quis, interdum ultricies, scelerisque eu.

14. What do I want to say?
14

15. 3) Choose a proper visualization
15

16. Do not use a Pie Chart
16
Počet uchazečů podle vzdělání
ZŠ SŠ SŠ s maturitou Bc. Mgr. Vyšší Neuvedeno
0
10
20
30
40
50
60
70
80
ZŠ SŠ SŠ s
maturitou
Bc. Mgr. Vyšší Neuvedeno
Počet uchazečů podle vzdělání

17. Do not use 3D
17
Četnost
ZŠ SŠ SŠ s maturitou Bc. Mgr. Vyšší Neuvedeno

18. 18

19. Beware of non-standard visualizations
19

20. 4) Make a perfect visualizations
20

21. 21 PRESENTATION TITLE
100
105
93
86
92
88
73 75
96
103
136
163
104
99
86 86
96
85
111
107
121
135
159
183
0,00
20,00
40,00
60,00
80,00
100,00
120,00
140,00
160,00
180,00
200,00
Počet
objednávek
Čas
Prodeje podle času
Praha Brno

22. 22 PRESENTATION TITLE
0
20
40
60
80
100
120
140
160
180
200
I-21 II-21 III-21 IV-21 V-21 VI-21 VII-21 VIII-21 IX-21 X-21 XI-21 XII-21
Počet objednávek podle měsíce
r Brno
Praha

23. 4) Show a message
23
After the launch of
campaigns for the branch
in Brno, we can see an
increase in the number
of conversions.

24. 5) Work with attention
24
55
0 10 20 30 40 50 60 70
PPC
E-mail
Organic
Direct
2022
30
0 10 20 30 40 50 60 70
PPC
E-mail
Organic
Direct
2021

25. Use a white space
25

26. 26

27. 27
6) Emotions

28. Be negative!
28

29. We can
earn
1 million a month
by opening a
branch in Prague
29
Without a branch
in Prague, we
lose
1 million a month

30. We lost
10 % of revenue
30
We lost
100 000 €
Use an absolute numbers

31. Stories
31

32. 32
Expose Plot Solution

33. 33
Where are
we now?
What must
be changed?
Picture in
the future

34. Your presentation

35. 35

36. What is wrong here?

37. 37
https://www.humansofux.com/cz/vysledky-cz

38. 38
https://www.humansofux.com/cz/vysledky-cz

39. 39
https://www.humansofux.com/cz/vysledky-cz

40. 40
https://www.humansofux.com/cz/vysledky-cz

41. 41
https://cz.pinterest.com/pin/380132024776030095/