This document summarizes the themes of betrayal and loyalty in the play Hamlet. It discusses how Polonius betrays Laertes and how Rosencratz and Guildenstern spy on Hamlet at the behest of the King. Meanwhile, Horatio spies on the King but remains loyal to Hamlet. The document also notes how Polonius is loyal to the King while Rosencratz and Guildenstern serve the King, and how Hamlet develops from an antic disposition to a man of honor over the course of the play.
The document summarizes a report on social media usage among Fortune 500 CEOs in 2015. Some key findings include:
- 61% of Fortune 500 CEOs had no social media presence, an improvement from 68% in 2014.
- LinkedIn was the most popular platform, with 32% of CEOs having active accounts.
- Only 50 CEOs had Twitter accounts and 31 were considered active.
- Two CEOs, Marc Benioff and Dara Khosrowshahi, were active on five major networks.
- 41% of Fortune 500 companies featured their CEO in a YouTube video, even if the CEO wasn't personally active on YouTube.
This document discusses new product development in Islamic finance. It begins with providing market updates and statistics on the growth of the Islamic finance industry globally and domestically. It then discusses recent developments, contemporary issues, and the new product development process. Some of the key issues highlighted include the need for more standardized Islamic financial contracts, improving liquidity and infrastructure, and developing products that meet market needs and comply with shariah principles. The document stresses the importance of collaboration between shariah and finance experts to continue advancing the industry.
The document discusses the qualities of good leadership and effective leadership patterns. To be an effective leader, one must have patience, optimism, confidence, integrity, concern for others, knowledge, decisiveness, and communication skills. Effective leaders draw out the best in others, learn leadership techniques, and motivate useful change. They develop relationships, understand human nature, and set a course of action while varying their leadership style according to the situation from a leader-centered to a group-centered approach.
The document discusses how digital marketing and retargeting works through the use of cookies to store information about users and target relevant ads. It provides examples of how retargeting can be used with questionnaires, to reach users who have shown interest but not completed a purchase, and by using behavioral data from publishers. The key findings are to use rich media, avoid being creepy, and not stalk users. It also presents a success story of a media agency that saw increased click-through and conversion rates through retargeting campaigns.
This document summarizes the themes of betrayal and loyalty in the play Hamlet. It discusses how Polonius betrays Laertes and how Rosencratz and Guildenstern spy on Hamlet at the behest of the King. Meanwhile, Horatio spies on the King but remains loyal to Hamlet. The document also notes how Polonius is loyal to the King while Rosencratz and Guildenstern serve the King, and how Hamlet develops from an antic disposition to a man of honor over the course of the play.
The document summarizes a report on social media usage among Fortune 500 CEOs in 2015. Some key findings include:
- 61% of Fortune 500 CEOs had no social media presence, an improvement from 68% in 2014.
- LinkedIn was the most popular platform, with 32% of CEOs having active accounts.
- Only 50 CEOs had Twitter accounts and 31 were considered active.
- Two CEOs, Marc Benioff and Dara Khosrowshahi, were active on five major networks.
- 41% of Fortune 500 companies featured their CEO in a YouTube video, even if the CEO wasn't personally active on YouTube.
This document discusses new product development in Islamic finance. It begins with providing market updates and statistics on the growth of the Islamic finance industry globally and domestically. It then discusses recent developments, contemporary issues, and the new product development process. Some of the key issues highlighted include the need for more standardized Islamic financial contracts, improving liquidity and infrastructure, and developing products that meet market needs and comply with shariah principles. The document stresses the importance of collaboration between shariah and finance experts to continue advancing the industry.
The document discusses the qualities of good leadership and effective leadership patterns. To be an effective leader, one must have patience, optimism, confidence, integrity, concern for others, knowledge, decisiveness, and communication skills. Effective leaders draw out the best in others, learn leadership techniques, and motivate useful change. They develop relationships, understand human nature, and set a course of action while varying their leadership style according to the situation from a leader-centered to a group-centered approach.
The document discusses how digital marketing and retargeting works through the use of cookies to store information about users and target relevant ads. It provides examples of how retargeting can be used with questionnaires, to reach users who have shown interest but not completed a purchase, and by using behavioral data from publishers. The key findings are to use rich media, avoid being creepy, and not stalk users. It also presents a success story of a media agency that saw increased click-through and conversion rates through retargeting campaigns.
Danone-Delfi.lt: Jauns veids kā celt reklāmas kampaņu efektivitāti (case study)Gemius Latvia
Ieskats unikālā piemērizpētē (Case Study) par to, kā iespējams celt reklāmas kampaņu efektivitāti internetā!
Par ko ir stāsts? Lietuvas lielākais interneta medijs Delfi.lt ir pierādījis, ka tradicionālos TV reklāmdevējus var efektīvi pārvest arī uz interneta vidi. Galvenais nosacījums veiksmīgai reklāmdevēju piesaistei - inovatīvs reklāmas modelis, kas apvieno unikālu saturu un zīmola reklamēšanas paņēmienus. Risinājums reklāmas kampaņu monitorēšanai – gemiusDirectEffect.
Kā uzņēmuma komandai ikdienā radīt pārdotspējīgus video / Video mārketings Guntars Jansons
Pēdējos trīs gadus esam aktīvi radījuši dažāda formāta un koncepta video, lai parādītu mūsu zīmola vērtības, risinātu klientiem saistošus jautājumus, stiprinātu attiecības un arī pārdotu. Riga Marketing Lab pasākumu ietvaros uzstājos ar prezentāciju "Kā uzņēmuma komandai ikdienā radīt pārdotspējīgus video", kurā saistošākie piemēri bija no mūsu komandas ikdienas.
Prezentācija no pārdošanas vadības meistarklases, ko FranklinCovey Latvia sadarbībā ar Latvijas Tirdzniecības un rūpniecības kameru (LTRK) piedāvāja apmeklēt Latvijas uzņēmumu pārdošanas vadītājiem 2013. gada 12.jūnijā.
Materiāls tapis, sadarbojoties Baltijā pirmajam ilgtspējas konsultāciju uzņēmumam Sustinere un InCSR, un tā mērķis ir sniegt ieskatu svarīgākajos soļos ilgtspējas pārskata plānošanā un sagatavošanā.
Egils Boitmanis: Kā Apgūt Interneta Mārketingu?
http://www.ilive.lv/ON/
http://www.infinitum.lv
http://www.twitter.com/egilsb/
http://www.twitter.com/ilivelv/
Kas ir veiksmīga e-veikala atslēga, praktiski piemēriVilnis Dreimanis
FANCY prezentācija semināram: E-komercija – priekšrocība vai nepieciešamība 21.gs. globālās ekonomikas apstākļos?
Vilnis Dreimanis – Fancy.lv attīstības vadītājs
How to improve monetisation with multiple SSPsToms Panders
This document discusses header bidding and Setupad's experience with it. It notes that header bidding has led to increased monetization compared to traditional waterfall implementations, with gains of 30% or more for display and 15% or more for video. While header bidding implementation requires significant resources, it provides benefits like increased control, transparency, access to multiple supply-side platforms, and overall increased yield. The document also provides examples of eCPM rates across different countries and the revenue contribution from Google AdX versus other SSPs for a case study company. It emphasizes comparing solutions based on revenue per request metrics to identify the most profitable partners.
Danone-Delfi.lt: Jauns veids kā celt reklāmas kampaņu efektivitāti (case study)Gemius Latvia
Ieskats unikālā piemērizpētē (Case Study) par to, kā iespējams celt reklāmas kampaņu efektivitāti internetā!
Par ko ir stāsts? Lietuvas lielākais interneta medijs Delfi.lt ir pierādījis, ka tradicionālos TV reklāmdevējus var efektīvi pārvest arī uz interneta vidi. Galvenais nosacījums veiksmīgai reklāmdevēju piesaistei - inovatīvs reklāmas modelis, kas apvieno unikālu saturu un zīmola reklamēšanas paņēmienus. Risinājums reklāmas kampaņu monitorēšanai – gemiusDirectEffect.
Kā uzņēmuma komandai ikdienā radīt pārdotspējīgus video / Video mārketings Guntars Jansons
Pēdējos trīs gadus esam aktīvi radījuši dažāda formāta un koncepta video, lai parādītu mūsu zīmola vērtības, risinātu klientiem saistošus jautājumus, stiprinātu attiecības un arī pārdotu. Riga Marketing Lab pasākumu ietvaros uzstājos ar prezentāciju "Kā uzņēmuma komandai ikdienā radīt pārdotspējīgus video", kurā saistošākie piemēri bija no mūsu komandas ikdienas.
Prezentācija no pārdošanas vadības meistarklases, ko FranklinCovey Latvia sadarbībā ar Latvijas Tirdzniecības un rūpniecības kameru (LTRK) piedāvāja apmeklēt Latvijas uzņēmumu pārdošanas vadītājiem 2013. gada 12.jūnijā.
Materiāls tapis, sadarbojoties Baltijā pirmajam ilgtspējas konsultāciju uzņēmumam Sustinere un InCSR, un tā mērķis ir sniegt ieskatu svarīgākajos soļos ilgtspējas pārskata plānošanā un sagatavošanā.
Egils Boitmanis: Kā Apgūt Interneta Mārketingu?
http://www.ilive.lv/ON/
http://www.infinitum.lv
http://www.twitter.com/egilsb/
http://www.twitter.com/ilivelv/
Kas ir veiksmīga e-veikala atslēga, praktiski piemēriVilnis Dreimanis
FANCY prezentācija semināram: E-komercija – priekšrocība vai nepieciešamība 21.gs. globālās ekonomikas apstākļos?
Vilnis Dreimanis – Fancy.lv attīstības vadītājs
How to improve monetisation with multiple SSPsToms Panders
This document discusses header bidding and Setupad's experience with it. It notes that header bidding has led to increased monetization compared to traditional waterfall implementations, with gains of 30% or more for display and 15% or more for video. While header bidding implementation requires significant resources, it provides benefits like increased control, transparency, access to multiple supply-side platforms, and overall increased yield. The document also provides examples of eCPM rates across different countries and the revenue contribution from Google AdX versus other SSPs for a case study company. It emphasizes comparing solutions based on revenue per request metrics to identify the most profitable partners.
TVN is a Polish commercial television network and largest online video provider in Poland. They wanted to increase online video ad inventory and revenue by:
1) Allowing multiple ads per ad break like TV to fit more campaigns;
2) Serving ads across web, mobile, and smartTV from one platform;
3) Targeting ads by video content through keywords.
TVN implemented AdOcean to target ads by keywords, allow multiple ads per break, and serve campaigns across devices, significantly increasing online video inventory and generating twice as much revenue as display ads.
TSmedia, an internet publisher in Slovenia, was struggling to gather and analyze web analytics data from multiple sources across their various websites. This led to inefficient reporting processes and an inability to understand total reach and visitor duplication across properties. To address these issues, TSmedia implemented the gemiusPrism web analytics tool to provide consolidated reporting of performance metrics and visitor behavior. The centralized data platform improved reporting workflows, allowing reports that previously took a day to generate to be completed in minutes. It also enabled data-driven decision making across departments by providing customizable analytics. The gemiusPrism solution delivered extended data utilization with reduced resource requirements for business decisions.
Tipro media group was facing challenges with its existing ad serving systems which were unable to optimize advertising campaigns and inventory. It migrated to the AdOcean platform to improve inventory management, campaign efficiency, and enable customized ad delivery [end of sentence 1]. With AdOcean, Tipro was able to increase campaign effectiveness by 30-40%, save on penalties, forecast inventory, and optimize ad space usage [end of sentence 2]. Significant benefits were seen across data management, ad stream control, cost savings, and improved attractiveness and sales for advertisers [end of sentence 3].
5. 5
Auditorijas pētījumi
[Mērķa grupa = Vīrietis 25-34 gadi]
➜ Maksājam par apskatēm
➜ Auditorijas pārklāšanās
➜ Pastāv alternatīvi varianti
*gemiusAudience Septembra data
6. 6
Reklāmservera iestatījumi
Katram medijam dažādas iespējas:
➜ Laiks, vieta un reklāmas formāts
➜ Mērķēšana
➜ Frekvences ierobežojumi
10. 10
Auditorijas pārklāšanās
➜ Mērķis ir iegūt jaunus potenciālos klientus vai uzrunāt esošos.
➜ Noskaidro, ko apmeklē tavi mājaslapas lietotāji:
*gemiusAudience Augusta data
12. 12
Rezultātu attiecināšana
➜ Lēmumu pieņemšanas process un reklāmas loma tajā:
➜ Pirmavots – vajadzība
➜ Atbalsts – izvēle
➜ Noslēdzošais avots – pirkums
➜ Pilnvērtīga informācija par lietotāju vizīti visos etapos
➜ Pēc-apskates ir svarīgs kampaņu rezultāts
➜ Jānovērtē mediju prospektēšanas loma
13. Paldies!
Toms Panders
GEMIUS SA
18 B Postępu Street,
02-676 Warsaw, Poland
Orion Building – 10th floor
E-pasts: toms.panders@gemius.com
Tel.: +48 662 153 905 www.gemius.com