Presentation given at the O'Reilly Media IgnIte Boston 6 event on September 17, 2009 at FCAT. #IgBos6 #IgniteBoston; Updated on February 19, 2009 for Social Media Breakfast of NH #SMBNH.

1. Wayne Kurtzman Next Generation ofWeb Analytics Wayne@BeyondThe.BizTwitter:@WayneNHBlog: www.BeyondThe.Biz (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. CC Image Courtesy http://www.flickr.com/photos/jennie_m/97330017/

2. My Resume… (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

3. Ask the Question. (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

4. My Job is to … Spin Straw Into Gold: Take behaviors, spin into numbers which can be turned into actionable results. Web Analytics define how to help your users interact with content Sales Content Social Media (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

5. Drive Decisions Quantify aggregate behavior for actionable decisions (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

6. Today… Cookies; .JS-based Increasing data crunching Target users in groups CC Image Courtesy http://www.flickr.com/photos/abielskas/22134354/ (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

7. Today, We “Group” Users Artificial Marketing Groups By “Generation” By Chronological Age By Purchasing Need (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

8. (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. Courtesy: http://icanhascheezburger.com/2008/02/05/funny-pictures-click-mouse-to-accept-cookie/

9. Identity The new currency for analytics CC Image Courtesy: http://www.flickr.com/photos/trois-tetes/5195847/ (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

10. (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. Conversations Change Everything

11. Conversations Are Changing Everything If Facebook were a country, it would rank 3rd, just above the U.S. Twitter 40-71mm+ users Early adopters: 48+ 2nd Wave: 2-25 (ComScore.com) (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

12. http://www.personalizemedia.com/the-count/ (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

13. The Change is Social Media Social Media Options Open the Door for Business-to-Personae (B2P) marketing. Authenticated Users by Personae. Hello Cookieless Analytics! (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

14. (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. What Is This Personae Consist of? Courtesy: http://www.flickr.com/photos/striatic/2134277399/sizes/o/

15. Psychographic Data Profiles (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

16. One Measure: Sentiment (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

17. Problem words… (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. S I C K

18. Problem Words (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. WICKED!

19. Problem Words (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. WICKEDAWESOME!

20. Psychographic Data Profiles (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

21. Psychographic Data Profiles (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

22. New Analytics Model: The Individual (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

23. New Analytics Model: The Individual Specific Attitude, Opinions, Activities, Values Home teams, hobbies, personality types Buying history, GM, Lifetime value, AOV, number of contacts, etc. Stockholder? Potential issues, history (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

24. Social Media Goes Mobile Virtually all SocMed sites see mobile as the #1 growth area. Technology is moving quicker than our ability to measure it. (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

25. Augmented Reality (AR) Phone images enhanced with real-time information overlays Photo Courtesy: http://en.wikipedia.org/wiki/File:Wikitude3.jpg (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

26. Augmented Reality (AR) Location Aware (GPS); Events; Your POI AR Flash Mobile Browser Kit Available today for iPhone and Android Need for a better GPS infrastructure Photo Courtesy: http://en.wikipedia.org/wiki/File:Wikitude3.jpg (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

27. Augmented Reality (AR) Google Goggles (beta) Bar Code Search and Comparison Shopping Books, DVDs, Landmarks, Logos, Contact Info, Artwork … Photo Courtesy: http://en.wikipedia.org/wiki/File:Wikitude3.jpg (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

28. mCommerce Fastest Growth Area for 2010 – 2011 59% of people found shopping information using a mobile device. Only 8% said they did not intend to shop from their mobile phone. (Source: Retrevo Pulse Report) Social Media and mCommerce will provide a complete personae. (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

29. Personalization or TMI? Privacy concerns in the name of personalization. Where does the data start and stop? (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

30. The Road Between Here and There Psychographic metrics are new. Mobile metrics are weak. Senior Management issues. Moral privacy issues. US and International rulings (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

31. Wayne Kurtzman Next Generation ofWeb Analytics Wayne@BeyondThe.BizTwitter:@WayneNHBlog: www.BeyondThe.Biz (c) 2009-10 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. CC Image Courtesy http://www.flickr.com/photos/jennie_m/97330017/