SlideShare a Scribd company logo
How to get more
clients/customers
(another simple formula)
The Formula
Clients Transactions Price Revenue
To make more money
MORE
Clients
MORE
Transactions
Higher
Price
MORE
Revenue
How do you get
more clients or
customers?
There’s another formula
The Formula
Leads
Conversion
Rate
Clients
Leads
Potential clients
Haven’t purchased
yet
Aware and interested
You have their
contact information
Conversion Rate
Percentage of leads who actually
purchase
It’s a measure
of your ability
to sell
Average 1/10?
10%
conversion
rate
Average 3/10?
30%
conversion
rate
Example
Leads
10
Conversion
Rate: 10%
Clients
1
Want more clients?
More leads
Higher conversion
rate
More Leads
Get better at
marketing
More Leads
Leads
10
Conversion
Rate: 10%
Clients
1
More Leads
Leads
20
Conversion
Rate: 10%
Clients
2
More Leads
Leads
100
Conversion
Rate: 10%
Clients
10
Improve your conversion
rate
Get better at
sales
Better conversion
Leads
10
Conversion
Rate: 10%
Clients
1
Better conversion
Leads
10
Conversion
Rate: 20%
Clients
2
Better conversion
Leads
10
Conversion
Rate: 70%
Clients
7
Do both
More leads, better
conversion
Leads
10
Conversion
Rate: 10%
Clients
1
More leads, better
conversion
Leads
20
Conversion
Rate: 20%
Clients
4
More leads, better
conversion
Leads
100
Conversion
Rate: 50%
Clients
50
Summary
• There’s a formula for getting more
clients
• Leads x conversion rate = clients
• Get more leads by getting better at
marketing
• Improve conversion by getting better
at sales
How do you
do that??
I can help!
patty@pattyk.com
pattyk.com
Get free training videos
and updates
pattyk.com/blog

More Related Content

Viewers also liked

ความรู้เรื่อง Blog 33
ความรู้เรื่อง Blog 33ความรู้เรื่อง Blog 33
ความรู้เรื่อง Blog 33bernfaibaifern
 
소포스 인터셉트 엑스 소개 (Sophos Intercept X)
소포스 인터셉트 엑스 소개 (Sophos Intercept X)소포스 인터셉트 엑스 소개 (Sophos Intercept X)
소포스 인터셉트 엑스 소개 (Sophos Intercept X)
Gunjung Lee
 
Measuring Impact and Outcome of Tax SOPs Offered to Corporate Tax Payers
Measuring Impact and Outcome of Tax SOPs Offered to Corporate Tax PayersMeasuring Impact and Outcome of Tax SOPs Offered to Corporate Tax Payers
Measuring Impact and Outcome of Tax SOPs Offered to Corporate Tax Payers
Kiran Shaw
 
Item #1 Interview for Boards
Item #1   Interview for BoardsItem #1   Interview for Boards
Item #1 Interview for Boards
Marian Vargas Mendoza
 
Yelo Bag-Prayas Prezo
Yelo Bag-Prayas PrezoYelo Bag-Prayas Prezo
Yelo Bag-Prayas Prezo
Disha B. Shrivastava
 
Item #5 ppt 228 castano
Item #5   ppt 228 castanoItem #5   ppt 228 castano
Item #5 ppt 228 castano
Marian Vargas Mendoza
 
Ambition and Opportunity
Ambition and OpportunityAmbition and Opportunity
Ambition and Opportunity
CILIPScotland
 
Item #11 ppt bus stop
Item #11   ppt bus stopItem #11   ppt bus stop
Item #11 ppt bus stop
Marian Vargas Mendoza
 
ใบงานสำรวจตนเอง M6-33
ใบงานสำรวจตนเอง M6-33ใบงานสำรวจตนเอง M6-33
ใบงานสำรวจตนเอง M6-33bernfaibaifern
 
AH City Council Meeting 10/26/15 - Item #1-Donation of table by Bill Kiel
AH City Council Meeting 10/26/15 - Item #1-Donation of table by Bill KielAH City Council Meeting 10/26/15 - Item #1-Donation of table by Bill Kiel
AH City Council Meeting 10/26/15 - Item #1-Donation of table by Bill Kiel
Marian Vargas Mendoza
 
Assignment3
Assignment3Assignment3
Assignment3
Maxii Angel
 
Study results
Study resultsStudy results
Study results
Europa-torgivlia
 
Item #7 ppt grove place parking ppt
Item #7   ppt grove place parking pptItem #7   ppt grove place parking ppt
Item #7 ppt grove place parking ppt
Marian Vargas Mendoza
 
Furnish loans
Furnish loansFurnish loans
Furnish loans
Ammy Thompson
 
John Scally: The National Library of Scotland: A future vision for all
John Scally: The National Library of Scotland: A future vision for allJohn Scally: The National Library of Scotland: A future vision for all
John Scally: The National Library of Scotland: A future vision for all
CILIPScotland
 
La amistad
La amistadLa amistad
La amistad
bettynarvaez03
 
AH City Council Meeting 10/12/15 - Item #7
AH City Council Meeting 10/12/15 - Item #7AH City Council Meeting 10/12/15 - Item #7
AH City Council Meeting 10/12/15 - Item #7
Marian Vargas Mendoza
 
Проект Export-UA
Проект Export-UAПроект Export-UA
Проект Export-UA
Europa-torgivlia
 
Item #6 312 Agro
Item #6   312 AgroItem #6   312 Agro
Item #6 312 Agro
Marian Vargas Mendoza
 
Excel with Business - Finance for Non-Finance Professionals
Excel with Business - Finance for Non-Finance ProfessionalsExcel with Business - Finance for Non-Finance Professionals
Excel with Business - Finance for Non-Finance ProfessionalsWynand Killian
 

Viewers also liked (20)

ความรู้เรื่อง Blog 33
ความรู้เรื่อง Blog 33ความรู้เรื่อง Blog 33
ความรู้เรื่อง Blog 33
 
소포스 인터셉트 엑스 소개 (Sophos Intercept X)
소포스 인터셉트 엑스 소개 (Sophos Intercept X)소포스 인터셉트 엑스 소개 (Sophos Intercept X)
소포스 인터셉트 엑스 소개 (Sophos Intercept X)
 
Measuring Impact and Outcome of Tax SOPs Offered to Corporate Tax Payers
Measuring Impact and Outcome of Tax SOPs Offered to Corporate Tax PayersMeasuring Impact and Outcome of Tax SOPs Offered to Corporate Tax Payers
Measuring Impact and Outcome of Tax SOPs Offered to Corporate Tax Payers
 
Item #1 Interview for Boards
Item #1   Interview for BoardsItem #1   Interview for Boards
Item #1 Interview for Boards
 
Yelo Bag-Prayas Prezo
Yelo Bag-Prayas PrezoYelo Bag-Prayas Prezo
Yelo Bag-Prayas Prezo
 
Item #5 ppt 228 castano
Item #5   ppt 228 castanoItem #5   ppt 228 castano
Item #5 ppt 228 castano
 
Ambition and Opportunity
Ambition and OpportunityAmbition and Opportunity
Ambition and Opportunity
 
Item #11 ppt bus stop
Item #11   ppt bus stopItem #11   ppt bus stop
Item #11 ppt bus stop
 
ใบงานสำรวจตนเอง M6-33
ใบงานสำรวจตนเอง M6-33ใบงานสำรวจตนเอง M6-33
ใบงานสำรวจตนเอง M6-33
 
AH City Council Meeting 10/26/15 - Item #1-Donation of table by Bill Kiel
AH City Council Meeting 10/26/15 - Item #1-Donation of table by Bill KielAH City Council Meeting 10/26/15 - Item #1-Donation of table by Bill Kiel
AH City Council Meeting 10/26/15 - Item #1-Donation of table by Bill Kiel
 
Assignment3
Assignment3Assignment3
Assignment3
 
Study results
Study resultsStudy results
Study results
 
Item #7 ppt grove place parking ppt
Item #7   ppt grove place parking pptItem #7   ppt grove place parking ppt
Item #7 ppt grove place parking ppt
 
Furnish loans
Furnish loansFurnish loans
Furnish loans
 
John Scally: The National Library of Scotland: A future vision for all
John Scally: The National Library of Scotland: A future vision for allJohn Scally: The National Library of Scotland: A future vision for all
John Scally: The National Library of Scotland: A future vision for all
 
La amistad
La amistadLa amistad
La amistad
 
AH City Council Meeting 10/12/15 - Item #7
AH City Council Meeting 10/12/15 - Item #7AH City Council Meeting 10/12/15 - Item #7
AH City Council Meeting 10/12/15 - Item #7
 
Проект Export-UA
Проект Export-UAПроект Export-UA
Проект Export-UA
 
Item #6 312 Agro
Item #6   312 AgroItem #6   312 Agro
Item #6 312 Agro
 
Excel with Business - Finance for Non-Finance Professionals
Excel with Business - Finance for Non-Finance ProfessionalsExcel with Business - Finance for Non-Finance Professionals
Excel with Business - Finance for Non-Finance Professionals
 

Similar to How to get more clients - a simple formula

Insurance is engaging
Insurance is engagingInsurance is engaging
Insurance is engaging
TLC Marketing USA
 
What Motivates A Sales Force
What Motivates A Sales ForceWhat Motivates A Sales Force
What Motivates A Sales Force
Callidus Software
 
Sales and Marketing in the Information Age
Sales and Marketing in the Information AgeSales and Marketing in the Information Age
Sales and Marketing in the Information Age
Marketing Consultant
 
Top 10 Learning about Free Trials
Top 10 Learning about Free TrialsTop 10 Learning about Free Trials
Top 10 Learning about Free Trials
Tomasz Tunguz
 
How to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce businessHow to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce business
Gabrielle Retcho, Digital Marketer
 
Chapter 5 creating long term loyalty relationships
Chapter 5   creating long term loyalty relationshipsChapter 5   creating long term loyalty relationships
Chapter 5 creating long term loyalty relationships
smumbahelp
 
Understanding customer acquisition costs - a VC's view
Understanding customer acquisition costs - a VC's viewUnderstanding customer acquisition costs - a VC's view
Understanding customer acquisition costs - a VC's view
Rob Moffat
 
CREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltyCREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyalty
Sajjad Sayed
 
[Webinar] Multiply Your Landing Page Conversion Rates
[Webinar] Multiply Your Landing Page Conversion Rates[Webinar] Multiply Your Landing Page Conversion Rates
[Webinar] Multiply Your Landing Page Conversion Rates
Unbounce
 
Conversion Rate Optimisation - A fundamental part of your digital marketing s...
Conversion Rate Optimisation - A fundamental part of your digital marketing s...Conversion Rate Optimisation - A fundamental part of your digital marketing s...
Conversion Rate Optimisation - A fundamental part of your digital marketing s...
Visualsoft
 
Lead Conversion.pdf
Lead Conversion.pdfLead Conversion.pdf
Lead Conversion.pdf
KanaliTlt
 
A High Growth SaaS Playbook - 12 Metrics to Drive Success
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessA High Growth SaaS Playbook - 12 Metrics to Drive Success
A High Growth SaaS Playbook - 12 Metrics to Drive Success
SaaStock
 
SaaStock NYC 2018
SaaStock NYC 2018SaaStock NYC 2018
SaaStock NYC 2018
David Skok
 
Double Your Affiliate Investment in 2018
Double Your Affiliate Investment in 2018Double Your Affiliate Investment in 2018
Double Your Affiliate Investment in 2018
Affiliate Summit
 
Customer centricity marketing masterclass in Lisbon
Customer centricity marketing masterclass in LisbonCustomer centricity marketing masterclass in Lisbon
Customer centricity marketing masterclass in Lisbon
Michael Leander
 
Customer aquisitionandretentionstrategy v3
Customer aquisitionandretentionstrategy v3Customer aquisitionandretentionstrategy v3
Customer aquisitionandretentionstrategy v3
Andy Lammers
 
Chat Delivers More Sales More Affiliate Revenues
Chat Delivers More Sales More Affiliate RevenuesChat Delivers More Sales More Affiliate Revenues
Chat Delivers More Sales More Affiliate Revenues
Affiliate Summit
 
Introduction to Conversion Optimization - Nelio A/B Testing for WordPress
Introduction to Conversion Optimization - Nelio A/B Testing for WordPressIntroduction to Conversion Optimization - Nelio A/B Testing for WordPress
Introduction to Conversion Optimization - Nelio A/B Testing for WordPress
Nelio Software
 
Operational Value Add
Operational Value AddOperational Value Add
The Website Conversion Bible
The Website Conversion BibleThe Website Conversion Bible
The Website Conversion Bible
Matthew Eldridge
 

Similar to How to get more clients - a simple formula (20)

Insurance is engaging
Insurance is engagingInsurance is engaging
Insurance is engaging
 
What Motivates A Sales Force
What Motivates A Sales ForceWhat Motivates A Sales Force
What Motivates A Sales Force
 
Sales and Marketing in the Information Age
Sales and Marketing in the Information AgeSales and Marketing in the Information Age
Sales and Marketing in the Information Age
 
Top 10 Learning about Free Trials
Top 10 Learning about Free TrialsTop 10 Learning about Free Trials
Top 10 Learning about Free Trials
 
How to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce businessHow to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce business
 
Chapter 5 creating long term loyalty relationships
Chapter 5   creating long term loyalty relationshipsChapter 5   creating long term loyalty relationships
Chapter 5 creating long term loyalty relationships
 
Understanding customer acquisition costs - a VC's view
Understanding customer acquisition costs - a VC's viewUnderstanding customer acquisition costs - a VC's view
Understanding customer acquisition costs - a VC's view
 
CREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltyCREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyalty
 
[Webinar] Multiply Your Landing Page Conversion Rates
[Webinar] Multiply Your Landing Page Conversion Rates[Webinar] Multiply Your Landing Page Conversion Rates
[Webinar] Multiply Your Landing Page Conversion Rates
 
Conversion Rate Optimisation - A fundamental part of your digital marketing s...
Conversion Rate Optimisation - A fundamental part of your digital marketing s...Conversion Rate Optimisation - A fundamental part of your digital marketing s...
Conversion Rate Optimisation - A fundamental part of your digital marketing s...
 
Lead Conversion.pdf
Lead Conversion.pdfLead Conversion.pdf
Lead Conversion.pdf
 
A High Growth SaaS Playbook - 12 Metrics to Drive Success
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessA High Growth SaaS Playbook - 12 Metrics to Drive Success
A High Growth SaaS Playbook - 12 Metrics to Drive Success
 
SaaStock NYC 2018
SaaStock NYC 2018SaaStock NYC 2018
SaaStock NYC 2018
 
Double Your Affiliate Investment in 2018
Double Your Affiliate Investment in 2018Double Your Affiliate Investment in 2018
Double Your Affiliate Investment in 2018
 
Customer centricity marketing masterclass in Lisbon
Customer centricity marketing masterclass in LisbonCustomer centricity marketing masterclass in Lisbon
Customer centricity marketing masterclass in Lisbon
 
Customer aquisitionandretentionstrategy v3
Customer aquisitionandretentionstrategy v3Customer aquisitionandretentionstrategy v3
Customer aquisitionandretentionstrategy v3
 
Chat Delivers More Sales More Affiliate Revenues
Chat Delivers More Sales More Affiliate RevenuesChat Delivers More Sales More Affiliate Revenues
Chat Delivers More Sales More Affiliate Revenues
 
Introduction to Conversion Optimization - Nelio A/B Testing for WordPress
Introduction to Conversion Optimization - Nelio A/B Testing for WordPressIntroduction to Conversion Optimization - Nelio A/B Testing for WordPress
Introduction to Conversion Optimization - Nelio A/B Testing for WordPress
 
Operational Value Add
Operational Value AddOperational Value Add
Operational Value Add
 
The Website Conversion Bible
The Website Conversion BibleThe Website Conversion Bible
The Website Conversion Bible
 

How to get more clients - a simple formula