How to make your blog read better.
BlogWorld Expo 2009
Hi.   bram@brampitoyo.com
1
 What’s out there & what you should use
1
 What’s out there & what you should use
2 Steps to better legibility & readability
1
 What’s out there & what you should use
2 Steps to better legibility & readability
3 Tips, tricks & hacks
But first,
Font or Typeface?
Helvetica Regular is a typeface
Helvetica Regular
Helvetica Oblique is a typeface
Helvetica Regular
Helvetica Oblique
Helvetica Bold is a typeface
Helvetica Regular
Helvetica Oblique
Helvetica Bold
Helvetica Bold Oblique is a typeface
Helvetica is a font that contains
Helvetica Regular
Helvetica Oblique
Helvetica Bold
Helvetica Bold Oblique
Onward
1
 What’s out there & what you should use
2 Steps to better legibility & readability
3 Tips, tricks & hacks
What’s out there & what you should use
What’s out there
    Web Core fonts
What’s out there
    Web Core fonts
    Mac
What’s out there
    Web Core fonts
    Mac
    PC
What’s out there
    Web Core fonts
    Mac
    PC
    Linux
Web Core fonts
Arial Verdana
Trebuchet MS
Arial Verdana
Trebuchet MS
Arial Verdana
Trebuchet MS
Times New
Roman Georgia
Times New
Roman Georgia
Courier
Web Core fonts
Web Core fonts + ClearType font collection
Web Core fonts + ClearType font collection
Windows Vista
Web Core fonts + ClearType font collection
Windows Vista
Windows 7
Web Core fonts + ClearType font collection
Windows Vista
Windows 7
Office 2007
Web Core fonts + ClearType font collection
Windows Vista
Windows 7
Office 2007
Office:mac 2008
Web Core fonts + ClearType font collection
Windows Vista
Windows 7
Office 2007
Office:mac 2008
PowerPoint 2007 Viewers (free)
Calibri
Calibri  Candara
Calibri  Candara
Corbel
Cambria
Cambria
Constantia
Consolas
1
 What’s out there
   Web Core fonts + ClearType font collection
   Mac
   PC
   Linux
Web Core fonts
Mac
PC
Linux
Helvetica(Neue)
Helvetica(Neue)
Futura
Helvetica(Neue)
Futura Geneva
Lucida Grande
Lucida Grande
GillSans
Lucida Grande
GillSans Optima
Hoefler Text
Hoefler Text
Didot
Hoefler Text
Didot Baskerville
Monaco
What’s out there
    Web Core fonts + ClearType font collection
    Mac
    PC
    Linux
Web Core fonts + ClearType font collection
Mac
PC
Linux
Web Core fonts +



Tahoma
Tahoma
a better Verdana
What’s out there
    Web Core fonts + ClearType font collection
    Mac
    PC
    Linux
Sans serif   Nimbus Sans L, FreeSans, Garuda, Utkal,
             Malayalam, Phetsarath OT, Kalimati
             Vera Sans, DejaVu Sans
Sans serif   Nimbus Sans L, FreeSans, Garuda, Utkal,
             Malayalam, Phetsarath OT, Kalimati,
             Vera Sans, DejaVu Sans

Serif        Bitstream Charter, Nimbus Roman No9 L,
             Century Schoolbook L, Norasi, Rekha
             Vera Serif, DejaVu Serif
Sans serif   Nimbus Sans L, FreeSans, Garuda, Utkal,
             Malayalam, Phetsarath OT, Kalimati,
             Vera Sans, DejaVu Sans

Serif        Bitstream Charter, Nimbus Roman No9 L,
             Century Schoolbook L, Norasi, Rekha
             Vera Serif, DejaVu Serif

Monospaced   FreeMono, Nimbus Mono L
1
 What’s out there
   Web Core fonts + ClearType font collection
   Mac
   PC
   Linux
1
 What’s out there, but
1
 What’s out there & what you should use
1
 What’s out there & what you should use
                     & how you should use them
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
aa RR
GG QQ
aa RR
GG QQ
tt CC
rr 	ss
tt CC
rr 	ss
http://tr.im/ArialHelvetica
Short answer
*{
         font-family:

 
 
 
 “Helvetica Neue”,
         Helvetica,
         Arial,
         sans-serif;
      }
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana or Tahoma?
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana or Tahoma
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz

1234567890 !@#$%^&*()[]
1234567890 !@#$%^&*()[]

the quick brown fox jumps ov
the quick brown fox jumps over th
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana is highly readable at small sizes

 
 
 
 
 
 
 (8–11 px)
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana or Tahoma should be used on sizes

 
 
 
 
 
 
 
 
 
              medium (12–14 px)
                                 & large (18+ px)
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana or Tahoma
                     Avoid setting at extra large sizes
                     or printing
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana or Tahoma
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana or Tahoma?
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana or Tahoma?
                     Trebuchet MS?
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana or Tahoma?
                     Trebuchet MS?
                     Lucida Grande or Lucida Sans?
“We read best what we read most.”
—Zuzana Licko
ClearType anti aliasing/font smoothing
1
 What’s out there & what you should use
                     & how you should use them
                     Arial or Helvetica?
                     Verdana or Tahoma?
                     Trebuchet MS?
                     Lucida Grande or Lucida Sans?
                     Gill Sans, Geneva, etc.
1
 What’s out there & what you should use
                     & how you should use them
1
 What’s out there & what you should use
                     & how you should use them
                     Times New Roman?
1
 What’s out there & what you should use
                     & how you should use them
                     Times New Roman?
                     It can look good, but
1
 What’s out there & what you should use
                     & how you should use them
                     Times New Roman?
                     It can look good, but
                     when in doubt, use
                     Georgia
Avoid
‘stock’
 Microsoft
 look.
1
 What’s out there & what you should use
                     & how you should use them
                     Times New Roman?
                     It can look good, but
                     when in doubt, use
                     Georgia
1
 What’s out there & what you should use
                     & how you should use them
                     Times New Roman?
                     It can look good, but
                     when in doubt, use
                     Georgia, but be careful when printing
1
 What’s out there & what you should use
                     & how you should use them
                     Times New Roman or Georgia?
1
 What’s out there & what you should use
                     & how you should use them
                     Times New Roman or Georgia?
                     Baskerville, Hoefler Text, Didot, etc.
Moral of the story:
Moral of the story:
Expand font stack
Moral of the story:
Expand font stack, but always fall back to the standard.
1
 What’s out there & what you should use
2 Steps to better legibility & readability
3 Tips, tricks & hacks
1
 What’s out there & what you should use
2 Steps to better legibility & readability
3 Tips, tricks & hacks
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
   Column width
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
   Column width
   Scale & hierarchy
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
   Column width
   Scale & hierarchy
   Knockout type
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
Generally,
body {

 
 
 
 
 
 
 
 
 
 
 font-size: 9–12px;

 
 
 
 
 
 
 
 
 
 
 line-height: 1.4–1.6;
                }
body {

 
 
 
 
 
 
 
 
 
 
 font-size: 9–12px;

 
 
 
 
 
 
 
 
 
 
 line-height: 1.4–1.6;
                }
body {

 
 
 
 
 
 
 
 
 
 
 font-size: 9–12px;

 
 
 
 
 
 
 
 
 
 
 line-height: 1.4–1.6;
                }
h1, h2, h3, h4, h5, h6 {
                      font-size: 14+ px;

 
 
 
 
 
 
 
 
 
 
 line-height: 1–1.2;
                }
h1, h2, h3, h4, h5, h6 {
                      font-size: 14+ px;

 
 
 
 
 
 
 
 
 
 
 line-height: 1–1.2;
                }
h1, h2, h3, h4, h5, h6 {
                      font-size: 14+ px;

 
 
 
 
 
 
 
 
 
 
 line-height: 1–1.2;
                }
Generally,



+ font size
–

 line height
Generally,



No less than 1
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
   Column width
   Scale & hierarchy
   Knockout type
Measure by letters and words, not pixel
Measure by letters and words, not pixel



50–80 character
on each line
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
   Column width
   Scale & hierarchy
   Knockout type
Blog Name
 Post Title
SUBHEAD (H3, H4)
 Body text, emphasized text, link
“Blockquote”
 Categories & Tags
Generally



2 fonts
Generally



2 fonts
3 base colors
Generally



enough size
differentiation
http://tr.im/part5
http://lamb.cc/typograph
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
   Column width
   Scale & hierarchy
   Knockout type
A smart information    A smart information
consultant would be    consultant would be
spending most of his   spending most of his
hours working from     hours working from
various coffee shops    various coffee shops
around town, all the   around town, all the
while getting poorer   while getting poorer
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
   Column width
   Scale & hierarchy
   Knockout type

 Light text on a dark background looks ‘chunkier’
   than dark text on a light background.
Use it judiciously, to emphasize text
1
 What’s out there & what you should use
2 Steps to better legibility & readability
   Line height (leading)
   Column width
   Scale & hierarchy
   Knockout type
1
 What’s out there & what you should use
2 Steps to better legibility & readability
1
 What’s out there & what you should use
2 Steps to better legibility & readability
3 Tips, tricks & hacks
http://tr.im/typography
3 Tips, tricks & hacks
  @font-face (CSS2)
3 Tips, tricks & hacks
  @font-face
  SIFr (Flash)
3 Tips, tricks & hacks
  @font-face
  SIFr
  Typekit, Cufon (JavaScript)
3 Tips, tricks & hacks
  @font-face
  SIFr
  Typekit, Cufon (JavaScript)
  EOT
Thanks.   bram@brampitoyo.com

How To Make Your Blog Read Better