How to Make People Love Change, or At Least "Unhate" It

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By Andrew Lawless, Rockant and the Lawless Guides People love change. Don’t believe it? Then ask the Robinson family in Tennessee not to cash in their lottery ticket. Their $528 million win last January has changed their lives dramatically. Change can be scary, but it is also exciting. So, why then is change management so hard? Why do technology implementers struggle with user acceptance? And, why do well-meaning managers get the glare from their teams after announcing new business processes? If change is good, what’s going here? This talk explains the psychology of change management, what’s going on in people’s heads and how to effectively respond to change resistance from individuals and teams. Hint: If it’s not winning, it has to do with the apprehension of loss. People have difficulty changing for the same reasons that 70% of lottery winners lose or spend all our money in five years or less (whether they win $500 million or $1 million). After this talk, you should find it easier to be among the 30% who prevail after a lottery win or technology implementation.

Business

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
Andrew Lawless
President
Rockant Training & Consulting
How to make people love change
– or at least unhate it

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
3
Why doesn’t she
just leave?

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
4
Why didn’t
she seize the
opportunity?

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
5

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
Neocortex
Limbic System
Primal Brain

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
7
Habits emerge because the
brain is constantly looking for
ways to save effort.
The brain stops fully participating
in decision making.
.

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
Source: http://www.drwayneandersen.com

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
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Source: http://www.drwayneandersen.com

© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
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© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
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© 2012 – 2016 Rockant, Inc. All Proprietary & Confidential
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By Patrice Fanning, TWi, Ltd. Detailed process documentation, complete with audit and approval trails, is required for regulatory compliance in the pharmaceutical industry and others. But how usable is that process documentation for those involved in drug development? TWi has partnered with a leading global corporation on a content strategy that presents simplified process documentation in an innovative online playbook. In this session, you will learn: --How to build a business case for developing content to enhance user experience, rather than focusing solely on regulatory compliance. --How to manage a remote team on a two-year project that crosses many geographies, reporting lines, and mind sets! --How explaining process hierarchies and making process descriptions clear, concise, consistent, and easily accessible can improve productivity, speed up training time, and reduce error rates. --How partnering with a neutral third party can help to overcome resistance to change and office politics across different parts of your organisation.

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By Lisa Moore, Writebyte The widespread use of high-fidelity prototypes in the design process brings numerous benefits: for project teams, stakeholders, and ultimately, for customers. With high-fidelity content, content strategists can keep pace with our UX counterparts, evaluating, ideating, and gathering feedback about our content approach in ways we never could before. In this session, you will learn: --Why we need high fidelity content --Where to get it --How it enhances the design process --How it can buy you time to do the strategic content thinking many clients don't think they need (aka, 'I'm not paying for that!')

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By Abhishek Jain, Adobe Documentation teams are constantly asked to increase efficiency in content development, translation, and maintenance. We all know that budgets are not increasing. In fact, more than 70% of our survey respondents said that they are not. Many of us have to face a reduction in headcount as well. At the same time, Technical Communicator of today face increasing demands for improving productivity and quality. On an average, a tech comm professional works with more than four languages and caters to a plethora of devices and formats. So, there is extreme pressure on us to do our jobs more efficiently. This session emphasizes three aspects of Technical Communication which, if exercised in tandem, can bring huge benefits to the business: --Creating lean content: Data-driven prioritization can help content authors to do more with less. --Closing the feedback loop: Follow the Create - Measure - Learn cycle and fix the burning issues to enjoy higher ratings. --Engaging the end users: Showing some empathy toward the most important participant in the value chain works wonders.

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By Brian Coyle, KantanMT Where to Go Next: Your Strategy for Global Content Localization Brian Coyle, KantanMT The increase in software solutions and internet connectivity has made international markets more accessible to companies interested in growing or implementing diversification strategies. Access to these new markets brings a greater demand for multilingual content translation. However, creating content for new target locales requires an enterprise-wide content strategy that will circumvent language and cultural issues, fit seamlessly into existing content production workflows, and not break the bank. This session will discuss how to develop an enterprise-wide, multilingual content strategy that will be cost effective and easy to implement within any global enterprise. Learning outcomes: --How to develop an enterprise-wide multilingual content strategy for your organisation --Localization workflow design --Selecting a localization partner.

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By Nenad Furtula, Bluestream Galyna Key, Datix In this presentation, we re-think the entire content production cycle, and we use The Toyota Way as our philosophy. Expect fun and engaging conversation that will make you question some or all of time-honoured content production processes and to start looking for waste. We will discuss the Lean principles in Japanese car manufacturing and apply them to content production. We will debate that not only this can be done today, but also that it can be done well. Finally, we will look how using Lean together with a good quality DITA/CMS solution can lead to incredible results in reducing production time and costs, improving team morale, and achieving superior product quality. By product, we, of course, mean content output.

Blurring the Lines between ECM and CCMS

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By Abhishek Jain, Adobe Traditionally, Marketing and Technical Communication departments have scuffled over the word “content,” approaching it with different personalities, tools, budgets, departments, and sometimes perceived goals. Today, organisations can no longer afford this interdepartmental stand-off. Discrepancies between marketing and technical content can undermine both departments’ efforts to achieve their goals. In order to serve customers’ best interests, a high level of consistency is required between marketing and technical content. A company’s content management system (CMS) should allow seamless access of assets, templates and other corporate standards across Marketing, Technical Communication, and other departments. All department creating “content” should use limited resources wisely. In this session, see how your organisation’s Marketing and Technical Communication departments can both use Structured FrameMaker and Adobe Experience Manager (AEM) to author and manage structured content, and to leverage the powerful workflows, translation capabilities, versioning, search, publishing, and other features of AEM.

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IXIASOFT

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By Alan Miller, Janine McNab, Collette McDade RS Components Like all heroic journeys, the path toward our goal has been both challenging and rewarding as we moved from catalogue-driven content to a Customer First, Digitally Focused organization. Along the way, our culture changed and our team’s expertise grew by being open to innovation and the latest thinking about Content. Today, our team has transformed Content into a Strategic Asset that drives the goals of the business and has enabled double-digit growth online. Come join us as we share our story, and some practical tips for your own heroic journey in the Land of Content. Takeaways: --Practical tips you can use as you transform your organization. --A roadmap that will help you identify the major way points and avoid the traps along the way.

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