This document provides tips for creating compelling marketing presentations using Microsoft PowerPoint. Key advice includes customizing slide sizes, editing templates at the start, ensuring proper alignment of objects, utilizing the format menu, and embedding multimedia for a professional finish. Overall, the guidance focuses on creativity and effective use of PowerPoint's features to enhance presentation quality.

1. How to Make Compelling
Marketing Presentations

2. Introduction
A successful PowerPoint PPT depends on three major factors: your expertise
with PowerPoint’s design tools, your devotion to consistent style and your
imagination to make your point in the best possible manner.
Here are a few tips that you can implement to make your PowerPoint
presentations more attractive and compelling.

3. DO NOT let the software dictate
Microsoft provided PowerPoint with a host of tools.
But this doesn’t mean that you should utilize them all.
Here are a few thumb rules that you should follow:

4. •Ensure that the preset theme of your PPT complements your requirements.
•Try to keep Microsoft’s default fonts (namely Calibri and Cambria) at bay. These
2 typefaces can make your presentation underwhelming.

5. •Professional PPTs shouldn’t use action sounds.
•PowerPoint usually makes bulleting automatic. The question that
you should ask yourself is: do you always need those bullets?
•PowerPoint PPT defaults usually include a shadow for all shapes.
If it’s not needed, remove it.

6. Custom your slide sizes
You may actually get away with default slide sizes for most
presentations but in some cases, you may need to adjust it
accordingly depending on the circumstances.
Here’s how you do it.

7. •Go to “Page Setup.”
•Type your required height and width in the boxes and click on OK.
• A dialogue box is going to appear. Click OK.
•Your background is resized.

8. Edit your slide template at the start
A pro tip: It’s always easier to edit your template at
the beginning because in that way, you don’t have to
design each and every slide individually.
Here’s how you can do that.

9. •Go to Themes.
•Choose any one. You can also download themes from Microsoft’s official site.
•Your theme is set.

10. Ensure all your objects are aligned
properly
The key to make your presentation look professional is to
have properly aligned objects. Although you can pursue the
manual route by dragging and dropping objects, such things
seldom work out. Let PowerPoint work its magic. Here’s
how.

11. •At first select all objects. You can hold down shift to select
them all.
•Click on arrange and then choose either Align or Distribute.
•Choose the alignment that seems right to you.

12. Use the Format menu
PowerPoint’s Format menu gives you a host of options to do
subtle adjustments. You can do this pretty easily by right
clicking on the object and choosing the format option. After
that, you can adjust shapes, fine-tune shadows, create
reflections and do much more.

13. Use PowerPoint shapes
PowerPoint gives users a host of shape options beyond the
conventional oval, rectangle and rounded rectangle patterns.
Modern versions offer a highly effective Smart Shapes function
through which you can create flow charts and diagrams in no time.
Use these features.

14. Crop images into custom shapes
You can now use PowerPoint to crop
your images into custom shapes.
Here’s how you can do that.

15. •Just click on the image and choose Format.
•Click on “Crop.” Then go to “Mask to Shape.”
•After that choose your desired shape. Your image will
be cropped to the required shape.

16. Embed multimedia
MS PowerPoint allows you to embed media directly into
your presentation. It also offers you the option to link to
external media but it’s advisable to embed videos as much
as possible to make your presentations look more
professional.

17. Final Word
Hope these tips come in handy for you,
especially for your marketing
presentation designs. Good luck!

18. Created By
www.digileap.ca