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1. How to Liven Up Your Writing?
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2. EVERYONE must produce text on a
regular basis (e.g., twitter, Face book, and
tumblr). Professionals with any kind of
audience (e.g., actors, musicians, and
writers) generally create twitter and
Facebook accounts and Web sites
dedicated to their professional endeavours
(in addition to whatever they may produce
for friend consumption). We are
constantly trying to garner attention and
advertise ourselves (personally if not
professionally).

3. What can we do to increase our
chances of being heard and valued?
Obviously our ideas should be innovative. But
ideas alone won’t make us ‘click worthy’. We need
to articulate those ideas in the best way possible.
Our writing must be concise (using as few words
as possible to convey our thoughts), colourful, and
fairly straightforward.

4. Here are a few tips to set yourself apart
and sustain your audience’s interest.
1. Don’t use intensifiers (e.g., really,
truly, or very). Instead, choose a more
intense word.
2. Avoid the construction X is/was Y.
3. Avoid there is/are and it is/are
constructions.
4. Avoid the passive voice.
5. Avoid throwaway words (I put more
concise versions in parentheses).
6. Wherever possible, eliminate
possessive phrases
7. Use synonyms

5. 1. Don’t use intensifiers
Very sad: heart-wrenching, haunting,
poignant
Really careful: meticulous, punctilious,
fastidious
Truly scary: terrifying, intimidating,
menacing

6. 2. Avoid the construction X
is/was Y.
Original: The client was so nervous that she moved
around in her seat throughout the session.
Revision: The client fidgeted nervously throughout
the session.

7. 3. Avoid there is/are and it is/are
constructions.
Original: There were 20 participants in the
study.
Revision: Twenty subjects participated in the
study.
Original: It was this idea that won Galileo the
greatest fame.
Revision: This idea won Galileo the greatest
fame.
Original: It is expected that the wealth gap
will double by 2020.
Revision: The wealth gap will likely double
by 2020.

8. 4. Avoid the passive voice.
Original: This study was conducted by
Emerson.
Revision: Emerson conducted this study.

9. 5. Avoid throwaway words
Absolutely essential (essential)
At the present time (now)
A total of 23 participants (23 participants)
By means of (through)
Despite the fact that (although)
Due to the fact that (because)
For the purpose of (for)
Have a tendency to (tend to)
In a situation where (when)
In the event that (if)
In order to or for (to or for)
Is able to (can)
It is important/crucial/necessary that we (we
must/should)
Prior to (before)
Subsequent to (after)
Summarize briefly (summarize)

10. 6. Wherever possible, eliminate
possessive phrases
The major responsibility of nurses
(nurses’ major responsibility)
The purpose of the study (the study’s
purpose)

11. 7. Use synonyms
Cause: engender, induce, render
Choose: decide, determine, resolve
Do: achieve, accomplish, act, conduct,
create, execute, explore, perform
Find: discover, observe
Have: enjoy, hold, maintain, possess
Get: accumulate, accrue, acquire, earn,
garner, obtain, procure, secure, win
Provide: furnish, offer, proffer,
Say/tell: affirm, articulate, assert, assure,
explain, inform, reveal, remark, state
See: note, notice, observe, perceive
Show: demonstrate, establish, illustrate,
indicate, present, prove
Start: begin, commence, initiate, launch

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