Presentation held at Meet Magento Germany 2018 (June 18h 2018) in Leipzig. Tips and tricks for merchants on how best to take advantage of the Magento ecosystem and the community of solution and technology partners, as well as Magento itself, to establish, grow and scale an (online) business. Examples of what to pay attention to when selecting a quality partner, what are some of the early warning signs that something is off, and how to recognize those vendors who can be true eCommerce partners for growth.

1. Aron Stanić
Head of Sales @ Inchoo
How to leverage the Magento ecosystem
to grow your business?
Your Company logo

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Aron Stanić
Head of Sales @ Inchoo
$WhoAmI:
• leading the eCommerce sales team at Inchoo (9 years)
• working with clients across various countries and industries
• Magento Certified Solution Specialist
• soft spot for the community around Magento
• speaker at various international and local eCommerce events
• helped organize 1st ever Meet Magento in Croatia (2017)

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First time in Germany!!?!

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• Quick intro
• Magento ecosystem vs Magento community
• Merchants have the upper hand
• How to get the most out of the ecosystem?
• Look out for (early) warning signs!
• Best practices
• Key takeaways and the shape of things to come
What to expect?

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Magento ecosystem vs Magento community

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Community

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315.000+ developers worldwide
knowledge sharing
100s of local and international events
(Meet) Magento Association 1.150+ partners
open source at its best

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Ecosystem

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enabling $155 billion in GMV annually
12% market share in Top100k sites
Leader in Gartner’s Magic Quadrant
for Digital Commerce
250,000+ websites worldwide

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Merchants have the upper hand

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And it’s showing now more than ever

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Source: BuiltWith, June 2018
Ecommerce usage in Germany (.de domain)

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Source: Google Trends, June 2018

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Broad selection of quality partners
Magento becoming increasingly interested
in merchants’ success stories

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How to get the most out of the ecosystem?

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Set expectations early on

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• Do not accept this project if you are not a MASTER in Magento and all around it.
• Do not accept this project if you will not start immediately (Work will start the
second we make the agreement and all the hours after it without one hour
of stop).
• Do not accept this project if you don’t know how to deal with the modules we
have purchased.
• Do not accept this project if you won’t give us immediate support when we need
it in working hours.
• Do not accept this project if you work less than 8 hours a day.
• Do not accept this project if you think you will have problems.
Project conditions:

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Clarify the project plan, roles and
responsibilities

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Seek thinkers, not doers

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Create a collaborative atmosphere

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Look out for (early) warning signs!

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Lack of clarity
Is everything clear to you about project expectations and the next steps?
Do you know who is assuming what role and who does what during the project?
What tools are you using for project delivery and communication?
Is everything up to date around project budget and timelines?

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Communication
How often do you communicate, with whom?
How often do your project partners communicate among each other?
Is there any schedule in place?

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The blame game
How are issues or bugs handled when they happen?
Do your partners collaborate with each other?
Do you see “let’s fix it” or “it wasn’t me” attitude?

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Best practices

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Co-opetition within the ecosystem

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We got this, no client needed

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Key takeaways and
the shape of things to come

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• Set clear expectations from the relationship early on
• Clarify who does what and when
• Ask and lot and don’t hold back on your answers
• Watch out for the blame game
• Don’t be afraid to make the change
• Enjoy the ride!You’re running your business on Magento :)
If you remember nothing else…

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Dankeschön!
Aron Stanić
@aronstanic
aron@inchoo.net