Build a Content Pipeline Social Media Emails (how to write) Timing Launch

1. Gabriel Paunescu
CEO, Naologic
Content-Driven
Growth

2. ● created ogamehosting.com game hosting platform for STEAM games
● cyber-security consultant for Government, Paris, France
● … a few other projects
● Co-founder, CTO at goodluck-media.com (now Liiiife Group +80mil revenue), Paris
● Co-founder, CTO at Reylabs (5 patents in machine analytics and mobile sensing), San Francisco
● Contractor & Pen-testing for LLoyds Bank, D&G, T-mobile and other, London
● Co-founder, CTO at Satochi, San Francisco
● CEO at Naologic, San Francisco
Who dis?!
“plans are useless, but planning is indispensable”
- Eisenhower

3. Disclaimer
Everything you read is my opinion, choice and
strategy until I change it

4. Customers want to buy from
experts, not from sales people

5. How do you know what to
write about?
Find the right questions

6. 2 sides to every story
BusinessTech
Module Feature Problem Value Question

7. Tech: Module

8. Tech: Features

9. Business: Problem

10. Business: Value

11. Business: Question

13. Use your content value cycle in sales
calls, hiring, marketing etc

14. Social Proof shows you are an expert

15. Answer
thepublic.com

16. Comparisons
drive traffic

17. 1. Build a Content Pipeline
2. Social Media
3. Emails (how to write)
4. Timing
5. Launch
Tacticals

18. Search for a competitor

19. Become an expert by providing
social proof

20. Tools
answerthepublic.com/
What are the content search queries for phrase/topic
spyfu.com/
How keywords are being used for specific website/companies
crowdtangle.com/
snapshot of how content is being shared
useronboard.com
Teardowns for first time experiences for mobile apps/web apps
Reallygoodemails.com
real life example of emails

21. Tools
yourlandingpagesucks.com/startup-landing-page-
teardown-yc/
Your landing page sucks

22. Thanks
gabriel@naologic.com