Purpose Problem Solution Product Market Size Why now Competition Go-to-Market Business Model Momentum Challenges Team Fundraising

1. Is it art or science?
Pitch

2. ● created ogamehosting.com game hosting platform for STEAM games
● cyber-security consultant for Government, Paris, France
● … a few other projects
● Co-founder, CTO at goodluck-media.com (now Liiiife Group +80mil revenue), Paris
● Co-founder, CTO at Reylabs (5 patents in machine analytics and mobile sensing), San Francisco
● Contractor & Pen-testing for LLoyds Bank, D&G, T-mobile and other, London
● Co-founder, CTO at Satochi, San Francisco
● CEO at Naologic, San Francisco
Who dis?!
“plans are useless, but planning is indispensable”
- Eisenhower

3. Disclaimer
Everything you read is my opinion, choice and
strategy until I change it

4. 1.
WHY?
4

5. × my awesome features
× my huge market
× tell the story of your life
× to talk about the problem
5

6. 6
✅ Address key questions before they are asked
✅ Show your strategic thought process
✅ Observing “holes” in your business model
✅ Say a lot with few words

7. 1.
HOW?
7

8. 8
CLARITY
STRATEGY TRIGGER

9. Use The Power of Symbols

10. 10
1. Purpose
2. Problem
3. Solution
4. Product
5. Market Size
6. Why now
7. Competition
8. Go-to-Market
9. Business Model
10.Momentum
11.Challenges
12.Team
13.Fundraising

11. Simple Purpose
My company, SpaceX, is developing a
reusable rocket to help space tourists
travel to Mars and back
11

12. Problem
How do they do it today?
In order to travel to Mars, you would
have to take a rocket to the Moon and
wait for the next on to go to Mars. That
can take a long time and Moon rockets
aren’t very comfortable
12

13. Solution
Show your value proposition - provide a use
case
We are able to go to Mars without a
layover in a safe and comfortable way.
Our in-space DVDs will keep you
entertained.
13

14. Reusable
Rocket
14
Cheaper
Production
Great
Experience
30px Font

15. Product
Functionality, Features, IP
Thanks to our patented method of
blending stainless steel with carbon we
are able to mass produce large rockets
that have up to 50 passengers.
15

16. Market Size
TAM (top down), SAM (bottom up), SOM
Our SAM is $4.8bn and our total market
exceeds $40bn
16
Be prepared to
explain the
formula!

17. Why Now
Recent trends that make your solution
possible
Since the Saturn V landing humans on
the moon, the only way to build rockets
was with a lot of money. Thanks to
machine learning and AI, we found a
cheap way to add carbon nanotubes to
stainless steel 17

18. Competition
List, Advantages, Your Position
NASA doesn’t really do rockets any
more, just R&D and the Russians and
Chinese are still going strong...
18

19. Go-to-Market
How will consumers reach you?
We are currently selling tickets online
for $14mn / seat. Customers will attend
a 6 month training sessions and will
undergo rigorous health checks. We use
Facebook advertising to find new
customers and attend trade shows 19

20. Business Model
How will you make money long and short
term
We start selling tickets but by 2025 we
will allow customers to get frequent
space flyer subscriptions and we will
launch a freight service for $400.000/kg
20

21. Momentum
Choose 1 KPI and talk about the next 90
days
We are testing our unmanned spaceship in May and
flying the first passengers in December.
Our MRR is $245 and we’re seeing a M-to-M growth
of 4% while our churn is 0 with a customer base of
545.
Our DAU grew from 4% to 12% when we introduced
a picture gallery
21

22. Challenges
Top 3 challenges
- Space travel is risky due to the 0 K
temperatures
- Russia has very good engineers and the
RD-180 has the same chamber pressure
as our Raptor
- One crash can make people cancel tickets 22

23. TEAM
Founder, Management, Advisors
- Elon is designing
- Jeff is making engines
- Andreea does online marketing
- Rick is shooting photos
- Buzz Aldrin advises
23

24. Financials
P&L - Balance Sheet - Cash Flow - Cap Table
Our MRR is $245 and we’re seeing a M-to-M
growth of 4%. Current burn rate is $8773 per
month. The CAC went from 1$ to 0.50$ with
our new targeted outbound and COGS is still
$81mn/m (we are building a rocket, duh!)
24

25. Keep the structure
25

26. Important
26
Why are you, beyond doubt, the perfect
person to solve this problem?

27. COMPLIMENTS
!=
VALIDATION
27

28. QUESTIONS
=
VALIDATION
28

29. RED FLAGS
29

30. Just because you had that problem doesn’t
mean you are the perfect person to fix it.
30
If your idea is a small improvement over the
current solutions.
“Leads” are NOT customers
“He said/she said” so my idea is valid
AirBNB but better

31. 31
You have no competitors

32. 32

33. FIT
Founder / Problem
Product / Market
Product / Market / Sales

34. Pitch everyone, everywhere

35. Thanks
gabriel@naologic.com