If you cannot introduce yourself with the strongest words in the interviews. If you cannot engage interviewers emotionally and logically. If you cannot paint a picture of yourself which is 100 times better than the other candidates. You are doomed to failure. Understand: people will judge you by appearances, by the image you project through your actions and through words you use to describe yourself. If you do not take control of this process, then people will see and define you the way they want to, often to the opposite of what you could imagine. Thus you need to learn the right way to talk about yourself. One that commands attentions. and leaves a lasting impression.