SlideShare a Scribd company logo
HOW TO HARNESS
FREE DATA FOR
CONTENT CAMPAIGNS
@jbh_jane
.Jane Hunt.
Co-founder
JBH - The Content Agency
@jbh_jane
jbh.co.uk
WHY IS DATA-DRIVEN
CONTENT SO
IMPORTANT?
5 Reasons:
1. Pitches with data win points with journalists
2. Data-driven stories are more credible
3. Visual data increases engagement
4. Data creates compelling thought-leadership
5. Data generates relevant coverage
Coverage for campaigns with and without data
SURVEYS VS. FREE DATA
@jbh_jane
THE CHALLENGE?
@jbh_jane
● World Health Organisation
● Instagram
● Google Trends
● Office National Statistics
● Tripadvisor
● The CIA World Factbook
● Canada Open Data
● Healthdata.gov
● UNICEF
● http://aws.amazon.com/datasets
● Face.com
● Google Public data explorer
● Amnesty International:
● Google Finance
● National Climatic Data Center
● National Center for Environmental Health
● Million Song Data Set
● The Numbers
● Pew Research Center
● Datacatalogs.org
● http://www.census.gov/data.html
● Gapminder
● Google Adwords
● Wikipedia
● Data.gov.uk
● The Guardian
● NASA
● Yelp
● Facebook Graphs
OUR GO-TO’s
WHO
Google Trends
INSTAGRAM
WHAT’S THE MOST
POPULAR FOOD
ON IG?
We wanted to know
which city had the
most culture...
Data
- TripAdvisor (# attractions)
- TripAdvisor (type attractions)
- Census (population stats)
Aberdeen City Council
Department: Support
Good morning.
I have a query regarding the Culture per square mile report.
I was wondering if there is a more extensive version of the
report than the published blog in the link? I would be
interested in looking at this and the background data were
it available, particularly the fully constructed hierarchies.
This data is of great interest to myself and colleagues.
https://www.ticketsource.co.uk/blog/culture-per-square-mile
Thank you for your time and I will be greatly looking
forward to hearing back from you.
WHO ARE THE TOP 30
CELEBRITY FEMALE
ENTREPRENEURS?
@jbh_jane
AND IF YOU CAN’T
FIND THE DATA
YOU WANT?
@jbh_jane
Top Tips:
1. Make the most of FREE data
2. Always pitch data to journalists
3. Make it relevant
4. Make it truly unique
5. Have fun with it
THANKS FOR LISTENING!
For more data-driven content
thoughts follow me @jbh_jane

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How To Harness Free Data for Content Campaigns

  • 1. HOW TO HARNESS FREE DATA FOR CONTENT CAMPAIGNS @jbh_jane
  • 2. .Jane Hunt. Co-founder JBH - The Content Agency @jbh_jane jbh.co.uk
  • 4. 5 Reasons: 1. Pitches with data win points with journalists 2. Data-driven stories are more credible 3. Visual data increases engagement 4. Data creates compelling thought-leadership 5. Data generates relevant coverage
  • 5. Coverage for campaigns with and without data
  • 6. SURVEYS VS. FREE DATA @jbh_jane
  • 8. ● World Health Organisation ● Instagram ● Google Trends ● Office National Statistics ● Tripadvisor ● The CIA World Factbook ● Canada Open Data ● Healthdata.gov ● UNICEF ● http://aws.amazon.com/datasets ● Face.com ● Google Public data explorer ● Amnesty International: ● Google Finance ● National Climatic Data Center ● National Center for Environmental Health ● Million Song Data Set ● The Numbers ● Pew Research Center ● Datacatalogs.org ● http://www.census.gov/data.html ● Gapminder ● Google Adwords ● Wikipedia ● Data.gov.uk ● The Guardian ● NASA ● Yelp ● Facebook Graphs
  • 10. WHO
  • 13.
  • 15.
  • 16.
  • 17. We wanted to know which city had the most culture...
  • 18. Data - TripAdvisor (# attractions) - TripAdvisor (type attractions) - Census (population stats)
  • 19. Aberdeen City Council Department: Support Good morning. I have a query regarding the Culture per square mile report. I was wondering if there is a more extensive version of the report than the published blog in the link? I would be interested in looking at this and the background data were it available, particularly the fully constructed hierarchies. This data is of great interest to myself and colleagues. https://www.ticketsource.co.uk/blog/culture-per-square-mile Thank you for your time and I will be greatly looking forward to hearing back from you.
  • 20. WHO ARE THE TOP 30 CELEBRITY FEMALE ENTREPRENEURS? @jbh_jane
  • 21.
  • 22.
  • 23. AND IF YOU CAN’T FIND THE DATA YOU WANT? @jbh_jane
  • 24.
  • 25.
  • 26. Top Tips: 1. Make the most of FREE data 2. Always pitch data to journalists 3. Make it relevant 4. Make it truly unique 5. Have fun with it
  • 27. THANKS FOR LISTENING! For more data-driven content thoughts follow me @jbh_jane