SlideShare a Scribd company logo
@dougaled
brightarena.com
@dougaled
brightarena.com
@dougaled
brightarena.com
@dougaled
brightarena.com
THERE IS A PROCESS
NEED

IDEATE

@dougaled
brightarena.com

ITERATE

VALIDATE

CELEBRATE!
“Our goal is to get
Bendigo recognised as
a place of innovation.”
- Gordon McKern

@dougaled
brightarena.com
@dougaled
brightarena.com
@dougaled
brightarena.com
@dougaled
brightarena.com
RESPECT THE PROCESS!
NEED

IDEATE

@dougaled
brightarena.com

ITERATE

VALIDATE

CELEBRATE!
NO PROBLEM…?

IDEA!!

PROTOTYPE

@dougaled
brightarena.com

IDEA?

HELP!

AARGHH!
PROBLEMS?

- Entrepreneurs with no support
- Isolated events on surface
- High earning population is leaving
- Population growing in wrong ages
@dougaled
brightarena.com
NEED?

- Active support of entrepreneurs
- Reasons to start business here
- Revitalise population growth
@dougaled
brightarena.com
@dougaled
brightarena.com
@dougaled
brightarena.com
@dougaled
brightarena.com
@dougaled
brightarena.com
STARTUP ECOSYSTEMS

- Varied business clusters
- Year-round calendar of events
- Grass-roots community building
- Continuous influx of new talent
- Government & business support
@dougaled
brightarena.com
@dougaled
brightarena.com
BENDIGO HAS IT ALL

ü A population of 100K+
ü Legacy of pioneering
ü Far enough from capital cities
ü Passionate community
BUSINESS IS THE MOST POWERFUL
CATALYST FOR POSITIVE CHANGE
@dougaled
brightarena.com
@dougaled
brightarena.com
ü Identify clusters
ü Map networks
ü Coordinate leaders and feeders
ü Create year-round events calender
THIS IS A LONG TERM
COMMITMENT
@dougaled
brightarena.com
@dougaled
brightarena.com
@dougaled
brightarena.com
HIERARCHY VS. NETWORK

CONTROL
@dougaled
brightarena.com

IMPACT
@dougaled
brightarena.com
GOVERNMENT
LARGE
COMPANIES

UNIVERSITIES

ECOSYSTEM FEEDERS
SERVICE
PROVIDERS

@dougaled
brightarena.com

INVESTORS /
BANKS

MENTORS /
ADVISORS
@dougaled
brightarena.com
@dougaled
brightarena.com
@dougaled
brightarena.com

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How to hack a city - startup bendigo - bendigo inventor awards