The document discusses the ecosystem and value system of brands. It explains that brands have commercial, rational, and emotional value for users. The document also outlines the components that make up a brand's identity, platform, and communication, such as logo, color coding, branding devices, vision, beliefs, and messaging. It emphasizes that planning and building great brands requires considering elements like experiences, insights, ideas, and relationships.

1. THE ECOSYSTEM OF BRANDS
MARCUS PODORF
2013-2017

2. BUSINESS = BRANDS
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

3. Leitmotif/
PurposeHeritage
Organism Users
THE ECOSYSTEM OF BRANDS.
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

4. Heritage
Organism Users
Commercial
Value
Rational
Value
Emotional
Value
THE VALUE SYSTEM OF BRANDS.
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

5. NAME VALUES IDENTITY PLATFORM COMMUNICATION
Logo
Color Coding
Hallmark
Typography
Design
Brand Devices
Look & Feel
Brand Vision
Brand Beliefs
Brand Promise
Positioning
Attitude & Tonality
Philosophy
Brand Drivers
UX/UI/BX
1 to 1
1 to many
Relationship Building &
Management
Spirit SeedsBodySoul
Claim
Experiences
Message
Reason Why
Contents
Assets
Connections
Cooperations
Insight
Idea
Heritage
PLANNING GREAT BRANDS.
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

6. MY BUSINESS IS BRANDS.
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

7. MARCUS PODORF
BRANDS. TRANSITION. MARKETING.
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.
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