How to grow your blog's audience
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In this presentation, I look at some basic tips to help you make the most of your blog and attract new readers to your content.
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How to grow your blog's audience
- 1. GROWING YOUR BLOGʼS AUDIENCE. MEL KIRK VIDEO BLOGGER INFLUENCE ENGAGEMENT DIRECTOR @MELKIRK
- 2. IʼM MEL (@MELKIRK). SPOT THE CATS#
- 3. I WORK WITH BRANDS.#
- 4. IʼM ALSO A BLOGGER.#
- 5. YOUʼRE BLOGGING. NOW YOU WANT MORE PEOPLE TO READ IT.#
- 6. YOU NEED TO MENTALLY SHIFT.# WRITING FOR ! WRITING FOR ! YOURSELF. AN AUDIENCE.
- 8. BE ACTIVE ON OTHER COMMUNITIES.# YOU SHOULD SPEND X10 LONGER! ADDING VALUABLE CONTENT TO 5-10! COMMUNITIES THAT YOU HAVE! EARMARKED.!
- 9. STICK TO YOUR PASSIONS.#
- 10. WRITE ABOUT WHAT YOU LOVE. • WRITE CONTENT THAT YOUʼRE PASSIONATE ABOUT. • KEEP WRITING. • KNOW YOUR NICHE AND MEET YOUR READERʼS EXPECTATIONS.!
- 12. WRITE GOOD CONTENT.# • LOOK AT THINGS FROM A UNIQUE PERSPECTIVE. • ENCOURAGE INTERESTING CONVERSATIONS. • DONʼT BE AFRAID TO SHARE YOUR CONTENT AMONGST CONTACTS.!
- 14. OPTIMISE YOUR POSTS.# • TAG EACH OF YOUR POSTS TO INCREASE VISIBILITY. • CONSIDER THE LENGTH. MIN. 250 WORDS. • MAKE THE TITLE SMART.!
- 15. SHARE.#
- 16. SHARE YOUR GENIUS.# • OFFER TO GUEST POST FOR OTHER SITES. PITCH CONTENT IDEAS. • SUBMIT TO BLOG DIRECTORIES, e.g. TECHNORATI • REFERENCE BLOG URL ON ALL SOCIAL PROPERTIES. • INVITE GUEST POSTS.!
- 18. DRIVE CHANNEL TRAFFIC.# • TESTS DIFFERENT MEDIUMS AND AUDIENCE RECEPTIVENESS. • DRIVES TRAFFIC FROM DIFFERENT SOURCES. • OPTIMISE CONTENT WITH URLs.!
- 20. TRACK YOUR CONTENT.# • MEASURE TRAFFIC, ESPECIALLY DAY AND TIME. • MONITOR INTERACTION. • SHAPE CONTENT AND WRITE ARTICLES THAT ADDRESS READERS REQUESTS.!
- 21. APPROACH FROM# A FRESH ANGLE.#
- 22. OFFER REAL VALUE.# • OFFER REASONS AND STRATEGIC COMPARISONS RATHER THAN GENERIC SIMPLICITY.! • EXPLAIN THE MECHANICS BEHIND YOUR DECISIONS.!
- 24. MAKE READERS FEEL GOOD.# • THEY WANT TO FEEL SMART.! • COMMENTS ARE MADE IN THE HOPE YOUʼLL REGARD THEM.! • THE MAGIC IS WHEN DEBATE IS SPARKED.! • POSE ONE SIDE OF A DEBATE AND OPEN THE CONVERSATION.! • DONʼT MAKE THEM LOOK SILLY.!
- 26. RESPECT YOUR AUDIENCE.# • BE UPFRONT WITH BRAND ASSOCIATIONS. • DESIGN CHOICES (I.E. POP-UPS). • FREQUENCY, ESPECIALLY IF SENDING EMAILS TO SUBSCRIBERS.!
- 28. THANK YOU.! Mel Kirk @melkirk mel@spreadingjam.com Influencer Engagement Director The Engine Group!