The document outlines a social media strategy focusing on creating an 'always on' content ecosystem that utilizes various channels and tools. It emphasizes the importance of effective calls to action and branded content, supported by data and analytics to ensure relevance and engagement. Rachna Sharma, Vice President of Digital at JWT, highlights the need for problem-solving and targeted content to drive communication.

2. Social Call to Action?

3. 1

4. 2

5. 3

6. Facebook Cover Photo

8. 1
Define Content
Ecosystem

9. Define Channels
Tools &
Technologies
2

10. Social
Command
Center
3

11. 3 Commandments
Combining effective CTA’s to Branded Content

12. 1
Always On
Content Ecosystem | 24 *7 Utility & Response |
Problem solving

13. Always
Connected
2
Multiple Channels | Evolving & Targeted Content |
Promote Sharevertising

14. Always
Relevant
3
Data & Analytics | Contextualize | Direct Call
to Actions

15. RACHNA"
Vice President, Digital @ JWT"
SHARMA