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Customer Managed Relations
The CMR Agency
General Data Protection Regulation
Introduction for Marketeers
“Biggest change to EU data protection law
for two decades" - SC Magazine
"GDPR as the biggest legal change of the
digital age" Mark Lomas- Cap Gemini
"This is perhaps one of the most
significant milestones achieved in data
protection in our lifetime and the
democratisation of the world’s biggest
single digital market is now complete".
Jan Philipp Albrecht MEP
€ 20 million
4% of annual
world wide
turnover
Fines– up to … the higher of
GDPR - reality
GDPR is for all
companies, big and
small
For B2C and B2B,
staff and suppliers
Online and offline
data
You have to do much
more than only
reviewing current
privacy policies
Consent to use
personal data
requires positive
action by the
individual
The requirements
for obtaining
consent for the use
of cookies have
become more
extensive.
Applies to personal
data processed
manually and
automatically
Applies to all
companies active
with personal data
in Europe
The size of your
company is not
relevant for the
requirement of a
Data Protection
officer
As from 25 May 2016, organisations will have 2 years
to implement the new law before it will be enforced by
national data/privacy institutions
However, European citizens can already rely upon the
law in civil procedures since it is already effective now
GDPR –now?
Any information relating to an identified or identifiable
natural person “data subject”; an identifiable person is
one who can be identified, directly or indirectly in
particular by reference to an identifier… or to one or
more factors to the physical, genetic, mental,
economic, cultural or social identity of that person
Such as: online identifiers, location data, identification
number (device identifiers, cookie ID’s IP addresses
RFI-tags)
Personal Data
Principles of Personal Data
Lawfulness,
fairness and
transparency
Purpose
limitation
Data
minimisation
Accuracy
Storage
limitation
Integrity and
confidentiality
Valid consent for personal data collection
Freely given Specific
Informed Unambiguous
Privacy – notice should contain
Marketers identity
with contact
details, the purpose
and legal ground
for the processing
Information for the
data subjects rights
Recipients or
categories of the
recipient the data
will be shared with
Disclosure of which
legitimate interest
Consent granted –
the right of the
individual to
withdraw the
consent
The existence of
automated decision
making (profiling)
Period for which
the data is stored
The right to lodge a
complaint with a
supervisory
authority
Intent to further
process data for a
different purpose
GDPR and customer rights
Your customers should
have access to the
personal data you have
collected about them
You should obtain
permission to use
personal data and
make sure that
customers understand
what is happening to
their data
Your customer have the
right to object at any
time to processing of
personal data for
marketing purposes
Your customers have
the right to transfer
their personal data
from one platform to
another
Your customers have
the ‘right to be
forgotten’, to be
deleted from your
databases when they
request it
11
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AVG/GDPR
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The extensive
opportunities and
threats of the new
European privacy
legislation for your
client contact
strategy.

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CMR - GDPR - general introduction for marketeers

  • 1. Customer Managed Relations The CMR Agency General Data Protection Regulation Introduction for Marketeers
  • 2. “Biggest change to EU data protection law for two decades" - SC Magazine
  • 3. "GDPR as the biggest legal change of the digital age" Mark Lomas- Cap Gemini "This is perhaps one of the most significant milestones achieved in data protection in our lifetime and the democratisation of the world’s biggest single digital market is now complete". Jan Philipp Albrecht MEP
  • 4. € 20 million 4% of annual world wide turnover Fines– up to … the higher of
  • 5. GDPR - reality GDPR is for all companies, big and small For B2C and B2B, staff and suppliers Online and offline data You have to do much more than only reviewing current privacy policies Consent to use personal data requires positive action by the individual The requirements for obtaining consent for the use of cookies have become more extensive. Applies to personal data processed manually and automatically Applies to all companies active with personal data in Europe The size of your company is not relevant for the requirement of a Data Protection officer
  • 6. As from 25 May 2016, organisations will have 2 years to implement the new law before it will be enforced by national data/privacy institutions However, European citizens can already rely upon the law in civil procedures since it is already effective now GDPR –now?
  • 7. Any information relating to an identified or identifiable natural person “data subject”; an identifiable person is one who can be identified, directly or indirectly in particular by reference to an identifier… or to one or more factors to the physical, genetic, mental, economic, cultural or social identity of that person Such as: online identifiers, location data, identification number (device identifiers, cookie ID’s IP addresses RFI-tags) Personal Data
  • 8. Principles of Personal Data Lawfulness, fairness and transparency Purpose limitation Data minimisation Accuracy Storage limitation Integrity and confidentiality
  • 9. Valid consent for personal data collection Freely given Specific Informed Unambiguous
  • 10. Privacy – notice should contain Marketers identity with contact details, the purpose and legal ground for the processing Information for the data subjects rights Recipients or categories of the recipient the data will be shared with Disclosure of which legitimate interest Consent granted – the right of the individual to withdraw the consent The existence of automated decision making (profiling) Period for which the data is stored The right to lodge a complaint with a supervisory authority Intent to further process data for a different purpose
  • 11. GDPR and customer rights Your customers should have access to the personal data you have collected about them You should obtain permission to use personal data and make sure that customers understand what is happening to their data Your customer have the right to object at any time to processing of personal data for marketing purposes Your customers have the right to transfer their personal data from one platform to another Your customers have the ‘right to be forgotten’, to be deleted from your databases when they request it 11
  • 12. Want to be kept posted? info@thecmragency.com Subscribe to our newsletter Seminar AVG/GDPR Click below The extensive opportunities and threats of the new European privacy legislation for your client contact strategy.