There a lot of nice looking Websites online but how many of those Websites generate leads? We make sure your Website is designed to sell, easy to use & has a strong call to action. We help your business get customers to take action by making a phone call, emailing your business or making a online purchasing from your Website.

1. How To Get More Customers
Through Your Website
Presented By Sterling McKinley
Friday, February 22, 13

2. Overview
Topics We Will Cover:
Website Design Tips
How To Get Found Online
Mobile Marketing
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3. Website Design Tips
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4. Bad Website Design
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5. Good Website Design
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6. Phone, Address & Email
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7. Services
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8. Video
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9. DIY Vs. Custom Website
DIY Website- For a mom & pop store Custom Website- start-up or established company
•Time Consuming •Worry Free
•$9.00 - 50.00 per month •$2,000 + Setup
•Template based •Custom Design
•Simply to update •Simply to update
•Free Domain Name •Free Domain Name
•Email •Email
•Poor SEO •Great SEO
•Not Mobile Friendly •Mobile Friendly
•Non- Transferrable •Transferrable
•Make little sales •Make more sales
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10. Moonfruit Website Builder
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11. Go Daddy Website Builder
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12. 1&1Website Builder
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13. How To Get Found Online
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14. Search Engine Optimization
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15. Pay Per Click
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16. The Power Of Video
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17. Video
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18. Local Search
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19. Google +
Customers Can read reviews and learn more about you business
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20. Goggle Maps
Patients Can’t find your practice in Google Maps
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21. Social Media
Social Media is about interacting with your target demographic.
The most widely used and effective social media outlets, The
Big Four: Facebook, LinkedIn,Twitter &YouTube. (Niche Sites)
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22. Blogging
Increasing Search Engine Rankings
• Increasing Site Traffic
• Targeting Keywords
• Contests/Promotions/New Product Rollouts
• Blog Promotion
• Exposure/Branding
• Community Building
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23. Mobile Marketing
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24. What customer see
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25. Mobile Websites
Our mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly all
smartphones and fully compliant with your brand.
• Turnkey: easy, quick and inexpensive way to go mobile
• Proven: our platform powers over 500 mobile websites worldwide
• Scalable: always up-to-date, redundant, flexible and secure
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26. Traditional Apps vs Mobile Web Apps
APPS MOBILE WEB
No — A separate application is required Yes — The mobile web is accessible on
Platform Independent for each platform. each platform.
Yes — Apps can take total advantage of Yes/No — With work, some native
Rich Experience native features. features can be used.
Yes — Apps are a great extension of Yes — Mobile sites are a great
Brand Extensible your brand. extension of your brand.
No — Apps require a lengthy approval Yes — Updating a mobile site takes
Easily Publishable process for release. mere minutes.
Use these tools to build brand preference, drive transactions, and
increase customer loyalty.
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27. A Mobile Website In Action
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28. Click to call
A “click to call” button or link on a
mobile website can mean the
difference between getting a
customer to call or losing them.
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29. Directions & Local Search
•Your customers look for businesses that are local. Click to Map
allows them to get turn by turn directions to your location.
•When clicking on the map button it will open up the GPS/Map on
their phone and lead them to your location.
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30. QR Codes
 A QR code is only as good as it’s landing page…
 SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!
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31. Remember
Your Website is only the start
You must update it
Make sure customers can find you
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32. Resources
Social Media Dashboard: http://hootsuite.com/
Google Adwords: http://google.com/AdWords
Video Tips
http://youtube.com/user/McKinleyMediaGroup
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33. How To Contact Me
SterlingMcKinleyspeaks
MckinleyMediaGroup
TheAppsforBusiness
Appsfor_biz
MckinleyMediaGp
SterlingMcKinle
Call: 410-630-1287
Email: sterling.mckinley@gmail.com
Friday, February 22, 13