"Great idea, but we don't have the budget." Sick of hearing this? Learn my three foolproof tips for getting an executive yes, and get all the things-budget, resources, and yup, more headcount.
Reasons for a Job Seeker to Go to a Hospitality Placement AgencySudipta Adhikary
You will celebrate your decision to approach a hotel job agency in Kolkata when you are practising your profession with success like you never imagined.
Interviews are important and making sure you answer the questions well is key to getting your next role.
What answers should you be avoiding at interview and how can answer interview questions effectively?
Reasons for a Job Seeker to Go to a Hospitality Placement AgencySudipta Adhikary
You will celebrate your decision to approach a hotel job agency in Kolkata when you are practising your profession with success like you never imagined.
Interviews are important and making sure you answer the questions well is key to getting your next role.
What answers should you be avoiding at interview and how can answer interview questions effectively?
How to find the right designer for your projectsMOJAKA
You have a business. And you want the kind of designer that can help you communicate the brand's message well. The question is how do you go about finding the right designer for your project?
This article explains it in simple terms.
Imagine KPC as your marketing team. Acting as an extension to your marketing team, this mini presentation demonstrates how KPC could support you and your team. It also showcases client comments.
Marketing for Startups 101: The Basic OverviewLukas Obdrzalek
What did I speak about?
- What to start with
- How to define your expectations
- How to learn from people and what tools to use
- What questions should your strategy answer
- What tactics should you think about
- Who should be doing marketing in a startup company
- What are the most important lessons learnt
Traditional recruitment methods don't work when it comes to sales.
Do you know how to recruit a great salesperson? Recruitment of representatives often takes the form of trial and error that leads to frustration and prevents sales targets from being met.
Following the webinar you will understand the 16 steps of recruiting an elite salesperson and the importance of evaluating each candidate:
- Discover the different pitfalls of traditional recruitment approaches
- Learn how to conduct valuable telephone interviews
- Find out how to do more effective face-to-face interviews
- Learn how to integrate your salesperson effectively
The Whole Trick to SUCCESS in the SEO BUSINESS is..HubShout, LLC
Chris, a guy who has sold SEO to thousands of clients, is going to tell the secrets to his success, when you come to the webinar on June 25th at 3 PM EDT.
Chris is absolutely fearless in going after new business. He’s passionate about what he does. You can’t help but be inspired by Chris’ story, from his days as national sales director for yp.com, to his foray into SEO when he and his team landed huge clients (like Home Depot and Walgreens) to now when he is so busy, he barely has time to do this webinar!
Chris will inspire you to go out and do better! He’ll tell you about:
- Resources you can tap into locally and creative ways to use those resources to make yourself the SEO expert - in your local community.
- The big problems he’s run into with the big money accounts and why he prefers working with small, local businesses.
- How to identify which local businesses you should approach.
- Why it’s important to have a strong infrastructure in place so you can stay in “sales mode.”
- What he knows about selling SEO that makes potential clients come to him.
socialbutterfly is a an independently owned company that aims to provide affordable and simple digital marketing solutions to small women owned businesses and startups in Dubai. Our goal is to build entrepreneur dreams by following our own. We believe your success is our success which is why our motto is "I am because you are".
Sheffield DM #20: Jen Penaluna - Red Light, Green Light: Interviewing Potenti...Giorgio Cassella
Interviews definitely work both ways and it’s important to get off on the right foot with an employer that matches your values. Jen will help you to put potential employers through a Squid Games-style game of ‘Red Light, Green Light’ to see which interviewers fall and which make the final cut for your new role.
Factors to Consider Before Switching Your JobT & A Solutions
Do you get frustrated from the same old routine of the same job for many years? Want a change in your current job, then switching a job is the best option. In this PPT we will discuss the most important factors to be considered before switching your current job.
How to Build a Successful Inbound Agency from Scratch in Less than 6 MonthsInboundLead
Do you own an agency or thinking on creating one? This session will teach you how to be sucessful in the Agencies world and start to close inbound retainers in less than 6 months. You'll learn all of this from a real HubSpot's Case Study; the fastest Agency in Spain reaching the Silver tier in the HubSpot partner program. This session will cover the main issues and circunstamces you'll find creating or transforming your agency the Inbound way and how to solve them.
How to find the right designer for your projectsMOJAKA
You have a business. And you want the kind of designer that can help you communicate the brand's message well. The question is how do you go about finding the right designer for your project?
This article explains it in simple terms.
Imagine KPC as your marketing team. Acting as an extension to your marketing team, this mini presentation demonstrates how KPC could support you and your team. It also showcases client comments.
Marketing for Startups 101: The Basic OverviewLukas Obdrzalek
What did I speak about?
- What to start with
- How to define your expectations
- How to learn from people and what tools to use
- What questions should your strategy answer
- What tactics should you think about
- Who should be doing marketing in a startup company
- What are the most important lessons learnt
Traditional recruitment methods don't work when it comes to sales.
Do you know how to recruit a great salesperson? Recruitment of representatives often takes the form of trial and error that leads to frustration and prevents sales targets from being met.
Following the webinar you will understand the 16 steps of recruiting an elite salesperson and the importance of evaluating each candidate:
- Discover the different pitfalls of traditional recruitment approaches
- Learn how to conduct valuable telephone interviews
- Find out how to do more effective face-to-face interviews
- Learn how to integrate your salesperson effectively
The Whole Trick to SUCCESS in the SEO BUSINESS is..HubShout, LLC
Chris, a guy who has sold SEO to thousands of clients, is going to tell the secrets to his success, when you come to the webinar on June 25th at 3 PM EDT.
Chris is absolutely fearless in going after new business. He’s passionate about what he does. You can’t help but be inspired by Chris’ story, from his days as national sales director for yp.com, to his foray into SEO when he and his team landed huge clients (like Home Depot and Walgreens) to now when he is so busy, he barely has time to do this webinar!
Chris will inspire you to go out and do better! He’ll tell you about:
- Resources you can tap into locally and creative ways to use those resources to make yourself the SEO expert - in your local community.
- The big problems he’s run into with the big money accounts and why he prefers working with small, local businesses.
- How to identify which local businesses you should approach.
- Why it’s important to have a strong infrastructure in place so you can stay in “sales mode.”
- What he knows about selling SEO that makes potential clients come to him.
socialbutterfly is a an independently owned company that aims to provide affordable and simple digital marketing solutions to small women owned businesses and startups in Dubai. Our goal is to build entrepreneur dreams by following our own. We believe your success is our success which is why our motto is "I am because you are".
Sheffield DM #20: Jen Penaluna - Red Light, Green Light: Interviewing Potenti...Giorgio Cassella
Interviews definitely work both ways and it’s important to get off on the right foot with an employer that matches your values. Jen will help you to put potential employers through a Squid Games-style game of ‘Red Light, Green Light’ to see which interviewers fall and which make the final cut for your new role.
Factors to Consider Before Switching Your JobT & A Solutions
Do you get frustrated from the same old routine of the same job for many years? Want a change in your current job, then switching a job is the best option. In this PPT we will discuss the most important factors to be considered before switching your current job.
How to Build a Successful Inbound Agency from Scratch in Less than 6 MonthsInboundLead
Do you own an agency or thinking on creating one? This session will teach you how to be sucessful in the Agencies world and start to close inbound retainers in less than 6 months. You'll learn all of this from a real HubSpot's Case Study; the fastest Agency in Spain reaching the Silver tier in the HubSpot partner program. This session will cover the main issues and circunstamces you'll find creating or transforming your agency the Inbound way and how to solve them.
Slides from speakers and sponsors from SalesJam 4.0, held in Durham on August 18, 2017. *Missing are slides from keynote speaker Brad Brinegar. They're posted separately on our SlideShare page.
A presentation by Erik Snyder from Parlance Creative about how to create brands that connect with consumers and provide a foundation for engaging customer experiences.
These are trying times for advertising agencies with competition coming at them from all angles such as consultancies and client's starting in-house creative departments. Creative talent are going to the tech world and the consultancies, some are starting their own agencies, while others have simple walked away from the industry. So what could agencies do to reclaim their place as the first choice for the best creative talent, win back their creative crown, and show clients they are the place to come for creative thinking? Here's some thoughts.
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
50 Sales Lessons from 3 Years in B2B SaaSEvan Lewis
This deck highlights the top 50 lessons learned from my startup sales career thus far. Lessons are broken down by:
- Deal Cycles & Closing
- Sales Management
- Sales Operations
- Sales & CS Alignment
I hope you find it valuable! Thanks in advance for reading - please share your favourite soundbytes and send me any feedback you have :)
If you don’t have a purpose or goals, you’re just drifting around. If you're drifting, decisions are more difficult to make, and it takes a lot longer to find success. Set career goals, and think about how you might work them in and achieve them. Think about how you will handle career/personal life balance as many of the greatest personal events in your life come around.
Practical, actionable tips to execute PR, branding and positioning in unison to grow your startup or small business. Focused on teams with limited resources. Given at Hubspot's INBOUND 2016 in Boston.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
IF YOUR AGENCY WERE AN ANIMAL...HOW INBOUND AGENCIES FIT INTO THE MARKETING S...HubSpot
How do inbound marketing agencies compare with other digital marketing and traditional ad agencies and what are the challenges and opportunities lying ahead? In this session, we will explore the ways each type of agency positions itself and how they meet customer demands. What are the unique qualities of each, and can they work together to create added value? What opportunities are out there for inbound agencies, working with other agencies, and what are the best strategies for pitching and closing them?
Similar to How to Get Anything You Want From an Executive (20)
Leadership Ambassador club Adventist modulekakomaeric00
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
New Explore Careers and College Majors 2024Dr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Exploring Career Paths in Cybersecurity for Technical Communicators
How to Get Anything You Want From an Executive
1. #INBOUND17#INBOUND17
H O W T O G E T
A N Y T H I N G Y O U W A N T
F R O M A N E X E C U T I V E
Jade Makana, Content Director and Adjunct Executive
Anthropologist
6. #INBOUND17
Hi, I’m Jade Makana
• Content Director at Outreach.io
• Former Editor-in-Chic at Bridezilla.com
• Ad agencies working with brands like Conde Nast,
General Motors, Princess Alaska Lodges, and
Chateau Ste Michelle
• Work has been featured on CNN Money, InSyle
Magazine, Style Me Pretty and BuzzSugar
• About 12 years of experience getting executives to
do all the things
7. #INBOUND17
Seriously, why are you here?
o Because you are sick of feeling frustrated and helpless because you can’t get the resources you need,
yet Justine the idiot designer just got two new people and budget to go to SXSW?
o Because you have billboard ideas on a blog post budget?
o Because you’re so overworked you pray for death and your manager just keeps telling you to “stop being
a victim” and “run lean” because they listened to some stupid Audible book?
•
8. #INBOUND17
Agenda-How to get all the things!
• 3 Prong Foolproof Formula to Getting an Executive Yes
• The Two Types of Executives
• Bonus tips
• The Cautionary Tale of the Short Attention Span CTO
• Number 1 Mistake People Make
9. #INBOUND17
3 Steps to an Executive Yes
1. *****Turn what you want into what
they want.
2. Focus on value, not cost.
3. Wherever possible, reallocate instead of
request more.
11. #INBOUND17
How to Know What They Want
• If you have access, ask them directly.
• Notice common threads and refrains “catchphrases”
when they talk. Influencers? Brands?
• Ask someone who works with them closely.
• When in doubt, fall back on company goals or core
values.
13. #INBOUND17
Figure out what you want
1. Stop focusing on the problem and come up with a solution. Better yet, come
up with three possible solutions and put them in that order.
2. Be flexible! As long as the problem gets solved, it doesn’t have to come in
the exact right package you want. For example, in this, case you may want
an employee brand manager full-time, but could be open to a contractor,
interns, or help from another department whose team has bandwidth.
15. #INBOUND17
Business case: You want a new headcount
1. You want….a new headcount dedicated to employee branding.
2. Your exec wants…to 2x revenue by 2018.
Success formula: New employee branding
headcount will lead to more revenue.
16. #INBOUND17
Building the Case
1. “We as a company need more revenue.”
2. “To earn more revenue, we need killer products. Our products right
now are not as good as our competitors and our sales are suffering.”
3. “To get killer products, we need to hire better product managers.”
17. #INBOUND17
Business Case (cont)
1. “No good product managers want to work here right now. There are more
prestigious companies in town and people want to work at a place they’ve heard
of. “
2. “For this reason, we cant just rely on contract recruiters. It’s a band aid fix. We
need someone long-term dedicated to building up our brand.“
3. “By hiring an employee brand manager, we ensure the talent we need to create
the products we need to 2x revenue. “
18. #INBOUND17
Focus on the value, not the cost.
1. “By refusing to pay an 80k salary to an employee brand manager, we are losing big
pitches: we lost a 2 million dollar account because the client Johnson International
knew our product did not have the features needed for international capabilities.
2. If the employee brand manager hire resulted in just one international product manager
hire, we could have gotten that contract, and the employer brand manager role would
have paid for itself.”
19. #INBOUND17
Reallocate rather than request
more.
1. An employee brand manager costs an avg of 80k, and will help the global
employment brand.
2. A third-party headhunter or recruiting agency may charge this much for just
filling one Product Marketing Manager position.
3. If we hired this role in-house, we could stop paying the recruiting agencies
and get a global brand for a fraction of the cost.
20. #INBOUND17#INBOUND17
T H A N K Y O U
C O N T A C T M E A N Y T I M E A T
J A D E . M A K A N A @ G M A I L . C O M