Session handled at Xime Business school about startup funding. The slides talk about sources, stages, incubators, accelerators, angels, VCs etc.

1. How to Fund your
Startup?

2. • Engineer & worked with Infosys Ltd for 2
years
• In 2012, co-founded Profoundis as CEO
• Raised over $750,000 USD from investors in
India and Silicon Valley.
• Our product Vibe had, 100,000 users, 400
companies in over 180 countries.
• Grew from 4 to 72 in 4 years, sold the
company as the first ever product
acquisition in the history of Kerala.
• 12 Years of IEEE volunteering with multiple
roles at global levels for several years
• Travelled to 15 countries in 5 continents, and
lived in 16 cities

3. •Stop me when you want
•Tell me when you want me to explain more

4. Sources of Funding
•Bootstrap
•Friends & Family
•Grants
•Loans
•Angels
•Accelerators
•Incubators
•Crowdfunding
•Seed Funding
•Venture Capital
•Private Equity
•Public Market

5. Sources
•Bootstrap
•Friends & Family
•Grants
•Loans
•Angels
•Accelerators
•Incubators
•Crowdfunding
•Seed Funding
•Venture Capital
•Private Equity
•Public Market

6. When to Raise?
•Idea/Prototype à FFF (5-10%)
•Product Market Fit à Seed (10-20%)
•Goto Market à Series A (10-20%)
•Accelerate à Series B, C, PE, IPO
( Rule: as late as possible)

7. AcceleratorIncubator

8. How to find Accels/Incubators?

9. What
are
they
looking
for?

10. A Great
Story

11. Kick
Ass
Team

12. Product

13. Traction

14. Elements of an Investment Deck
•Exec Summary
•Team
•Trend
•Problem
•Solution/Your
Product
•Rev Model
•Market
•Competition
•Roadmap
•Metrics
•Ask.

15. Don’t Raise without knowing these
•Term sheet
•Common Vs Pref
shares
•Liquidation
Preference
•Convertible notes
•Vesting
•Stock Options
•Pre money vs post
money Valuation

16. Fund Raise
60+ meetings with NOs

17. Shit
happens, all the time

18. A No is as Good as ‘Yes’ –
Just get it quick enough
Finally Yess will come

19. Thank you
arjun@fullcontact.com
medium.com/@rarjunpillai
rarjunpillai