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Export
“Z to A” Approach
Sunil Raithatha 17th July 2017
• I thank MIG Group.
• I also thank Mr. Laddha
Mr. Chandak & Er. Jazu .
Thanks
Goal of Presentation
• To motivate You to be a part of Globalized
Economy.
Why it’s IMP for You All
• We are in Globalized
Economy
• You can not remain
Isolated
• Maheshwaries are in
every Part Of the World
Why it’s IMP for You All
• Be a Part of Make In India.
Your Opinion
• Please raise hand if you are satisfied with
your business and Profit Margins.
• Please raise hands if do not want to
increase your profits.
• Export is High Turnover High Margin
Business.
Overview
• Why Export.
• Ancient Tradition.
• Some Myth About Export.
• Participating in Exhibition.
• Use of Technology.
• Breaking Borders.
Your Dream Destination
• Holiday
• Business
Aditya Birla
• Return to India in 1965
• Resisted Pressure by Grand Father Ghansham
Birla.
• Took Over Sinking Rayon & Textile Business
• Indo-Thai Synthetics Company Ltd. in Thailand in
1969, thereby launching the group’s first overseas
company.
• Today his group is one of the most diversified
MNC from India.
Light @ the End Of Tunnel.
• After struggle of more than 20 years we
saw light at the end of tunnel.
First Export Order from FIJI
First Export Order in 2001.
• First Export Inquiry by Mr Jack of Fiji.
• First Quote in US $.
• First E Mail Account
• First Export Performa Invoice
• First Letter Of Credit
• First encounter with Bank, refusal
• First Commissioning Experience
A Satisfied customer Who is buying one machine every
alternate year
No Looking Back.
VietnamPlas
ChinaPlas
IndoPlasArgenPlas
DubaiPlas
Kazakhstan
ThaiPlas
SaudiPlas
24 National
&
International
Exhibitions
PlastIndia
Exports in 50+ Countries
First Export Order in 2001.
• Story of Wood Cutter.
• Same Product
• Same Business
An Idea can make difference
Same College, Same Teacher & Same Students, You need to
go out seek more information.
258 Countries in World
• 208 Countries yet to be reached.
Z to A
• Zambia to America.
Transformation by Export.
• Export As tool of transformation.
Not just higher profit.
• It transformed our Attitude and our Organization.
Before Exports Started.
• Limited Market
• Local Customers
• Customer could not absorb Technology
• Profits very low
• Credit Market with lot of bad debts
• Competition form Delhi & Ahemdabad
• Market Could not absorb Excise & Taxes
After Exports Started.
• Asia 550
• North America 425
• Europe 390
• Australia 200
Growth Areas Africa & Middle
East
Demanding Customers.
• First Travelling Furnace –
demanded by Saudi
Customer.
• First PLC machine with
touch screen- demand by
France Customer.
Handing Over Machine to Mr. Delamare
by Our Mr. Naveed Ahmed
Never Say “No” attitude
Technology Up-Gradation.
• PLC based machines.
• Touch Screen based HMI
• Software maintenance
and update by Remote
Diagnostics
Started Matching International
Competition
Expanded Product Range
• Development based on
Customer’s need.
• Customers Participation in
development.
Complete Range from 500 to
30000 lit. 24 Models
Handsome Profits.
• Profits increased from Exports.
• Profits increased from Domestic Business.
• Could allocated Large amounts for R&D and
new machine development.
• Could invest in Marketing.
• Invested in Manufacturing
Infrastructure
Motivated Team.
• Nothing motivates more that foreign
tour.
• Work with pride.
• Earn $ Pay $.
• Profit Sharing Incentive Scheme.
• Bright Future.
• Flexible Hrs.
• Child Education Scheme.
Advantage India
• Low Cost Engineering.
• Low Cost Manpower.
• Low Cost Erection & Commissioning.
• Free of Cost Plant Engineering.
• Trained Manpower Supply.
• Low cost after Sales Support.
• Better reputation than Chinese.
• Very Large Population Working Abroad.
Historical Fact
China
India
USA
Japan
24.4%
22.3%
20.7%
Historical Fact
Map Of Silk Route
International Trading
• India Needs Trading House.
• Many Small Industries with Export
Potential.
• Many Countries
lacking Trading Skills.
Myth about Exports
• Not my cup of tea, too small to export.
• I do not have exportable product or service.
• I need very high quality product and state of art
manufacturing technology.
• I need to be fluent with English.
• Export is too risky.
• I am too busy serving local market.
• Market Development Expenses are too high.
How to Do It
• Visit International Exhibitions.
• Participate in International Exhibition.
• Network with NRIs
• Find Our What is going on in World Trade
in Your Field.
Use Technology
• Use World Wide Web.
• Use E Mail. / Skype
• Participate in Group Discussions
• Have your Website.
• Use You Tube.
Use Power of E Commerce
• Amazon / Ali Baba / FlipKart
• Uber / Ola
• Oyo
• Make My Trip
Breaking The Borders
• Political Border
• Economical Borders
You are Believers in Mahesh
• God of Destruction.
• Destroy your Mental
Business Boundaries
• Create Global Empire for
you and Your Country.
Conclusion
• Your Dream Business Destination
Globe.
Make In India
Any Questions

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Z to A Export Strategy Presentation for MIG group Aurangabad

  • 1. Export “Z to A” Approach Sunil Raithatha 17th July 2017
  • 2. • I thank MIG Group. • I also thank Mr. Laddha Mr. Chandak & Er. Jazu . Thanks
  • 3. Goal of Presentation • To motivate You to be a part of Globalized Economy.
  • 4. Why it’s IMP for You All • We are in Globalized Economy • You can not remain Isolated • Maheshwaries are in every Part Of the World
  • 5. Why it’s IMP for You All • Be a Part of Make In India.
  • 6. Your Opinion • Please raise hand if you are satisfied with your business and Profit Margins. • Please raise hands if do not want to increase your profits. • Export is High Turnover High Margin Business.
  • 7. Overview • Why Export. • Ancient Tradition. • Some Myth About Export. • Participating in Exhibition. • Use of Technology. • Breaking Borders.
  • 8. Your Dream Destination • Holiday • Business
  • 9. Aditya Birla • Return to India in 1965 • Resisted Pressure by Grand Father Ghansham Birla. • Took Over Sinking Rayon & Textile Business • Indo-Thai Synthetics Company Ltd. in Thailand in 1969, thereby launching the group’s first overseas company. • Today his group is one of the most diversified MNC from India.
  • 10. Light @ the End Of Tunnel. • After struggle of more than 20 years we saw light at the end of tunnel. First Export Order from FIJI
  • 11. First Export Order in 2001. • First Export Inquiry by Mr Jack of Fiji. • First Quote in US $. • First E Mail Account • First Export Performa Invoice • First Letter Of Credit • First encounter with Bank, refusal • First Commissioning Experience A Satisfied customer Who is buying one machine every alternate year
  • 13. Exports in 50+ Countries
  • 14. First Export Order in 2001. • Story of Wood Cutter. • Same Product • Same Business An Idea can make difference Same College, Same Teacher & Same Students, You need to go out seek more information.
  • 15. 258 Countries in World • 208 Countries yet to be reached.
  • 16. Z to A • Zambia to America.
  • 17. Transformation by Export. • Export As tool of transformation. Not just higher profit. • It transformed our Attitude and our Organization.
  • 18. Before Exports Started. • Limited Market • Local Customers • Customer could not absorb Technology • Profits very low • Credit Market with lot of bad debts • Competition form Delhi & Ahemdabad • Market Could not absorb Excise & Taxes
  • 19. After Exports Started. • Asia 550 • North America 425 • Europe 390 • Australia 200 Growth Areas Africa & Middle East
  • 20. Demanding Customers. • First Travelling Furnace – demanded by Saudi Customer. • First PLC machine with touch screen- demand by France Customer. Handing Over Machine to Mr. Delamare by Our Mr. Naveed Ahmed Never Say “No” attitude
  • 21. Technology Up-Gradation. • PLC based machines. • Touch Screen based HMI • Software maintenance and update by Remote Diagnostics Started Matching International Competition
  • 22. Expanded Product Range • Development based on Customer’s need. • Customers Participation in development. Complete Range from 500 to 30000 lit. 24 Models
  • 23. Handsome Profits. • Profits increased from Exports. • Profits increased from Domestic Business. • Could allocated Large amounts for R&D and new machine development. • Could invest in Marketing. • Invested in Manufacturing Infrastructure
  • 24. Motivated Team. • Nothing motivates more that foreign tour. • Work with pride. • Earn $ Pay $. • Profit Sharing Incentive Scheme. • Bright Future. • Flexible Hrs. • Child Education Scheme.
  • 25. Advantage India • Low Cost Engineering. • Low Cost Manpower. • Low Cost Erection & Commissioning. • Free of Cost Plant Engineering. • Trained Manpower Supply. • Low cost after Sales Support. • Better reputation than Chinese. • Very Large Population Working Abroad.
  • 28. International Trading • India Needs Trading House. • Many Small Industries with Export Potential. • Many Countries lacking Trading Skills.
  • 29. Myth about Exports • Not my cup of tea, too small to export. • I do not have exportable product or service. • I need very high quality product and state of art manufacturing technology. • I need to be fluent with English. • Export is too risky. • I am too busy serving local market. • Market Development Expenses are too high.
  • 30. How to Do It • Visit International Exhibitions. • Participate in International Exhibition. • Network with NRIs • Find Our What is going on in World Trade in Your Field.
  • 31. Use Technology • Use World Wide Web. • Use E Mail. / Skype • Participate in Group Discussions • Have your Website. • Use You Tube.
  • 32. Use Power of E Commerce • Amazon / Ali Baba / FlipKart • Uber / Ola • Oyo • Make My Trip
  • 33. Breaking The Borders • Political Border • Economical Borders
  • 34. You are Believers in Mahesh • God of Destruction. • Destroy your Mental Business Boundaries • Create Global Empire for you and Your Country.
  • 35. Conclusion • Your Dream Business Destination Globe.