How to fix your online reputation tips for 2013

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Steven W. Giovinco of Recover Reputation, a leading online reputation management and repair firm, chooses three key business trends for 2013 that will generate more leads and more business.

Business

Three Crucial Online Business Trends for 2013

• Three essential online business trends for
2013 are:
– Online reputation management
– Online content marketing
– Online video marketing

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• How did the trends develop?
– Revolve around a company’s online
presence.
– More customers and clients searching and
looking online

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Why online trends are important
– Drive lead development
– Important for sale strategies
– Engage with user

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Reputation Management and
Repair
– 2012 brought awareness about the
importance of online reputations and that
online reputations could be repaired

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Reputation Management and
Repair
– 2013 will see online reputation management
and repair become more important to day-to-
day business

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Reputation Management and
Repair
– Review Sites
• Yelp, Amazon and other review sites gained more
users and importance.

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Reputation Management and
Repair
– Important for business
• Professionals and small- to medium-sized
businesses will focus on online reputation
management
• Will be regular part of doing business
• Will be a major focus of lead generation process to
close sales.

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Reputation Management and Repair
– How it will be used
• Word of mouth recommendations will continue to be
important
• Will be supplemented with developed online reputations
• Potential clients will use mobile or local searches looking for
professionals such as doctors, lawyers, dentists, financial
advisors, etc.
• Clients will check their online presence, reviews and search
results before deciding to work with them

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Content Marketing
– Why the change?
• Recent and anticipated continued shifts in
Google searches
• Search engine optimization techniques have
been forced to change drastically
• The old way of SEO cannot be the main focus
of driving traffic and generating business leads

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Content Marketing
– In 2013, content will be king

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Content Marketing
– What is online content marketing?
• Generating good information
• Fresh and timely
• Targeted writing

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Content Marketing
– Where is online content marketing used?
• Blogs
• Articles
• Press releases
• Web site text

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Content Marketing
– Posting pure promotional announcements
or general information is less important
– Could even be a liability in 2013.

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Content Marketing
– Results
• Best way to generate site traffic
• Get more leads
• Connects with users
• Develops a positive online reputation

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Video Marketing
– Essential to business development
– Will rise as the explosion of video online
continues

www.recoverreputation.com
Recover 347-421-7598
Reputation

Three Crucial Online Business Trends for 2013

• Online Video Marketing
– Video in 2013 will be used more by
professionals and businesses
– Builds a great online presence
– Static “talking heads,” will be substituted
by engaging but brief video tailored to
solving a specific problem for the client or
user.

www.recoverreputation.com
Recover 347-421-7598
Reputation

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How to fix your online reputation tips for 2013

1. Three Crucial Online Business Trends for 2013 • Three essential online business trends for 2013 www.recoverreputation.com Recover 347-421-7598 Reputation

2. Three Crucial Online Business Trends for 2013 • Why they are important: – Generate more leads – Get more business www.recoverreputation.com Recover 347-421-7598 Reputation

3. Three Crucial Online Business Trends for 2013 • Three essential online business trends for 2013 are: – Online reputation management – Online content marketing – Online video marketing www.recoverreputation.com Recover 347-421-7598 Reputation

4. Three Crucial Online Business Trends for 2013 • How did the trends develop? – Revolve around a company’s online presence. – More customers and clients searching and looking online www.recoverreputation.com Recover 347-421-7598 Reputation

5. Three Crucial Online Business Trends for 2013 • Why online trends are important – Drive lead development – Important for sale strategies – Engage with user www.recoverreputation.com Recover 347-421-7598 Reputation

6. Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – 2012 brought awareness about the importance of online reputations and that online reputations could be repaired www.recoverreputation.com Recover 347-421-7598 Reputation

7. Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – 2013 will see online reputation management and repair become more important to day-to- day business www.recoverreputation.com Recover 347-421-7598 Reputation

8. Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – Review Sites • Yelp, Amazon and other review sites gained more users and importance. www.recoverreputation.com Recover 347-421-7598 Reputation

9. Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – Important for business • Professionals and small- to medium-sized businesses will focus on online reputation management • Will be regular part of doing business • Will be a major focus of lead generation process to close sales. www.recoverreputation.com Recover 347-421-7598 Reputation

10. Three Crucial Online Business Trends for 2013 • Online Reputation Management and Repair – How it will be used • Word of mouth recommendations will continue to be important • Will be supplemented with developed online reputations • Potential clients will use mobile or local searches looking for professionals such as doctors, lawyers, dentists, financial advisors, etc. • Clients will check their online presence, reviews and search results before deciding to work with them www.recoverreputation.com Recover 347-421-7598 Reputation

11. Three Crucial Online Business Trends for 2013 • Online Content Marketing – Why the change? • Recent and anticipated continued shifts in Google searches • Search engine optimization techniques have been forced to change drastically • The old way of SEO cannot be the main focus of driving traffic and generating business leads www.recoverreputation.com Recover 347-421-7598 Reputation

12. Three Crucial Online Business Trends for 2013 • Online Content Marketing – In 2013, content will be king www.recoverreputation.com Recover 347-421-7598 Reputation

13. Three Crucial Online Business Trends for 2013 • Online Content Marketing – What is online content marketing? • Generating good information • Fresh and timely • Targeted writing www.recoverreputation.com Recover 347-421-7598 Reputation

14. Three Crucial Online Business Trends for 2013 • Online Content Marketing – Where is online content marketing used? • Blogs • Articles • Press releases • Web site text www.recoverreputation.com Recover 347-421-7598 Reputation

15. Three Crucial Online Business Trends for 2013 • Online Content Marketing – Posting pure promotional announcements or general information is less important – Could even be a liability in 2013. www.recoverreputation.com Recover 347-421-7598 Reputation

16. Three Crucial Online Business Trends for 2013 • Online Content Marketing – Results • Best way to generate site traffic • Get more leads • Connects with users • Develops a positive online reputation www.recoverreputation.com Recover 347-421-7598 Reputation

17. Three Crucial Online Business Trends for 2013 • Online Video Marketing – Essential to business development – Will rise as the explosion of video online continues www.recoverreputation.com Recover 347-421-7598 Reputation

18. Three Crucial Online Business Trends for 2013 • Online Video Marketing – Video in 2013 will be used more by professionals and businesses – Builds a great online presence – Static “talking heads,” will be substituted by engaging but brief video tailored to solving a specific problem for the client or user. www.recoverreputation.com Recover 347-421-7598 Reputation

How to fix your online reputation tips for 2013

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How to fix your online reputation tips for 2013