This document outlines an anemia awareness campaign called "March Against Anemia" (MAA) running from August 16-25 in collaboration with FOGSI. The campaign objectives are to collect data on anemia from 2,000 gynecologists using Fanemia. Business executives will brief doctors, show a video, hand over campaign materials including a Fanemia unit and lab coupons for patients, and collect a case record form with patient data to be published in a FOGSI journal.