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“ Campaign for
Anemia awareness from
16th aug to 25th aug “
March Against Anemia ( MAA)
Objective : An anemia awareness drive on 2000 gynecs with data collection on Fanemia
Target Specialty: Gynaecologists
Target Brands: Fanemia
Input Allocation: 10/BE forms & table top 20 / BE
Campaign briefing : Dear Dr Greetings from Eris team. Wishing you & your family members happy 75th
Independence year. Today I am here to start the mission of “March against Anemia “ – MAA campaign. MAA
campaign has been collaborated with FOGSI & would like to have your support to generate data for a noble
cause. ( BE to handover inputs & explain in detail as mentioned in next slide)
March Against Anemia ( MAA)
Campaign briefing :
• BE to show Dr Shantha Kumari video to the Dr
• Dr this unique initiative is been done in collaboration with FOGSI
• Hand over the Envelope : contains invitation letter & case record form. Dr pls accept this invitation form &
Case record form of Fanemia
• Dr, we are doing this campaign on 5000 Drs all India with FOGSI on poor anaemic patients
• Handover 1 unit of Fanemia & 2 lab coupons to the Dr
• Handover the table top reminder as theme for Independence month
• Dr requesting to give this 1 unit of Fanemia & 2 lab coupons to your poor & needy anaemic patient. With
help of these 2 lab coupons , patient can do Hb & Ferritin test free of cost pre & post infusion of Fanemia
• We will need this 1 case record form duly filled as per the mentioned parameters. I will personally come &
collect it within 4 weeks
• Also I will request you or your assistant to pls give me a call when Fanemia unit is been administered to the
patient
• Lastly we will collect this data all India & publish it in a FOGSI journal
• (BE to send filled form to HO on name of Pallavi Kakad , before sending pls do take a pic in your mobile)
March Against Anemia ( MAA)
Badge
March Against Anemia ( MAA)
Letter Envelope
March Against Anemia ( MAA)

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how to execute emotional campaign

  • 1. “ Campaign for Anemia awareness from 16th aug to 25th aug “
  • 2. March Against Anemia ( MAA) Objective : An anemia awareness drive on 2000 gynecs with data collection on Fanemia Target Specialty: Gynaecologists Target Brands: Fanemia Input Allocation: 10/BE forms & table top 20 / BE Campaign briefing : Dear Dr Greetings from Eris team. Wishing you & your family members happy 75th Independence year. Today I am here to start the mission of “March against Anemia “ – MAA campaign. MAA campaign has been collaborated with FOGSI & would like to have your support to generate data for a noble cause. ( BE to handover inputs & explain in detail as mentioned in next slide)
  • 3. March Against Anemia ( MAA) Campaign briefing : • BE to show Dr Shantha Kumari video to the Dr • Dr this unique initiative is been done in collaboration with FOGSI • Hand over the Envelope : contains invitation letter & case record form. Dr pls accept this invitation form & Case record form of Fanemia • Dr, we are doing this campaign on 5000 Drs all India with FOGSI on poor anaemic patients • Handover 1 unit of Fanemia & 2 lab coupons to the Dr • Handover the table top reminder as theme for Independence month • Dr requesting to give this 1 unit of Fanemia & 2 lab coupons to your poor & needy anaemic patient. With help of these 2 lab coupons , patient can do Hb & Ferritin test free of cost pre & post infusion of Fanemia • We will need this 1 case record form duly filled as per the mentioned parameters. I will personally come & collect it within 4 weeks • Also I will request you or your assistant to pls give me a call when Fanemia unit is been administered to the patient • Lastly we will collect this data all India & publish it in a FOGSI journal • (BE to send filled form to HO on name of Pallavi Kakad , before sending pls do take a pic in your mobile)
  • 4. March Against Anemia ( MAA) Badge
  • 5. March Against Anemia ( MAA) Letter Envelope