The document outlines steps for a gratitude campaign targeting 10 gynecologists. It involves meeting with the doctors, having them fill out a form to provide details of someone they want to express gratitude to, and then delivering a printed scroll with the doctor's message to that person. The goals are to nurture relationships with key opinion leader doctors and grow the business. Field executives are directed to select 10 high potential doctors, greet them, present the gratitude letter concept, have the doctor provide a message on an iPad to be delivered, ensure all details are correctly filled out, then deliver the printed messages.

2. 2
• BE to submit a list of 10 gynecs as per the format. Dr should be imp in terms of
KOL & business point of view
Step 1
• BE to meet Dr “ Dear sir / mam , today I am here to express my gratitude to
you for the work done towards patients. Like every child is thankful to the
mother for the love ,care & nurturing done through out the life. In the same
way we too are starting our new journey in gynaecology & will require your
hand holding & nurturing. Dr I would request you to tell us something about a
person in your life to whom you would like to express your gratitude
Step 2
• Dr will fill small form in I pad with details of person to whom the Dr
wants to give Gratitude , fill address & what message the dr would
like to give.
Step 3

3. 3
• A token of gratitude to be presented to the Dr by Eris Okanet team
(small input)
Step 5
• Submitted msg by the Dr to be printed on scroll & to be handed
over to the mentor by local team in that city. Photograph to be
clicked & sent to the Dr. In return the mentor also will give a msg to
the Dr which will be handed over to the Dr
Step 6
Msg to be
printed on
scroll

4. 4
To be Filled by the Dr.
Agency has to
Ensure
To be Filled by the BE
Dr Name
Contact
No.
Email ID
Name of the
Person (whom
the gratitude
is to be sent)
Contact No. of
the Person
Address of the
Person
Pincode of the
Person
Message to
be given by
the Dr
Thumb Nail of
the letter for the
person
BE
Name
BE HQ
ASM
Name
RSM
Name
ZSM
Name
(whom the
gratitude is to be
sent)
(whom the
gratitude is to be
sent)
(whom the
gratitude is to be
sent)
(whom the
gratitude is to be
sent)

5. 5
Select 10 Drs for Gratitude
Field Campaign
(High Potential for FCM/
Dydrogesterone)
Tag them on
the online
portal
From 15th Sept
to month end
Execute the
campaign
Campaign Step 1
Greet the selected Dr
Campaign Step
2
Present the gratitude
letter & input
Campaign Step
3
Brief the Dr about the
gratitude campaign
Campaign Step 4
Take the Gratitude message
from the Dr on your iPAD
for the person, whom he
wants to express his /her
gratitude
Campaign Step 5
Ensure Dr fills all the
required details of the Dr ,
insist Drs to fill correct
address
Campaign Step 6
Drs msg will be delivered to
the respective person
These collected
messages will be
printed on a beautiful
scroll and will be
couriered to the
address of the person
for whom the
message has been
written by the Dr