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How to Ensure a Coordinated Social Media
Strategy That Includes All Your Constituents
Or, how to have a consistent strategy
across your entire institution
Caroline Deveau
Trinity College
@chdeveau
Work Together, Satisfy Everyone
• Talk with other offices and departments
• Have regular meetings—what’s coming up?
• Understand each other’s goals
• Share what works and what doesn’t
• Content comes from everywhere—work together to
repurpose and repackage
Trinity Giving Day
Communications and Annual Fund Collaboration
From Hartford to Hollywood
Tools for Integration
Social
Media
Social
Media
Users
Group
Events &
Campaigns
Alumni &
student
advisory
councils
Periodic
dept.
meetings
Content
release
strategies
Customer
service
Media
relations
Non-Tech Tech
Facebook ads
Caroline Deveau
Associate Director of Digital Communications
Trinity College
@chdeveau

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How to Ensure a Coordinated Social Media Strategy That Includes All Your Constituents