Mashing Up Taking Enterprise Mashups To The Next Level Presentation

Mashing Up: Taking Enterprise Mashups to the Next Level Vince Casarez VP Product Management Oracle Corporation

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

The History: Part I Music Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The History: Part II Moving Beyond Music - Web Application Hybrid ,[object Object],[object Object],[object Object],www.findbyclick.com

The Critics Self Service Custom / Self Service CRM CRM ERP ERP Legacy Legacy ,[object Object],[object Object],[object Object],[object Object]

The Critics Why Do We Care? Enterprises are ready… 21% of organizations said they are or plan on using mashups Source: McKinsey Global Survey; How Businesses are Using Web 2.0; January 2007

The Critics Why Do We Care? But…it’s lower on the list

The Genres How to get started - Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.coverpop.com/wheeloflunch

Enterprise Genre: Back-end Mashups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise Genre: Process AKA Business Mashups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INSERT Image

Enterprise Genre: Front-end Mashup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise Genre: Social Enterprise Mashup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Venue: Choosing a Platform Matters

Venue: Enterprise Mashup Architecture

The Venue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Oracle’s WebCenter Platform Fusion Applications WebCenter Composer WebCenter Spaces WebCenter Anywhere JSF AJAX Active Data ADF Task Flow WebCenter Plug-in JDev WebCenter Web 2.0 Services WebCenter Framework Portlet Runtime JSF Portlet Bridge Search Frmwrk Content Integ Resource Catalog Customizable components Content Discussions Wiki/Blog Presence/IM/VOIP Mashups Links Tags/Tag Clouds Events Composer Personal Space Group Spaces Global Worklist Business Rules Process Customization Enterprise Mashups Desktop Wireless Voice MS Office UI Composition WebCenter Applications MDS Lists Mail/Cal BPEL Worklist JAAS Role Based Pages HTTP Portlets REST Delivery & Consumption Analytics Activity Streams Unified User Profile Polls/Survey / Rule Based Template Delivery

Resource Catalog Role Based Exposure of All Resources WebCenter Custom Apps Connections Schemas Schema Objects Content Gadgets Services Apps Task Flows Portlets Processes White Pages Yellow Pages Green Pages JDeveloper

Application Evolution 1. Base App Built 2. App Tailored To Meet Business Demands 3. Personalized For Every User 4. Fixes/New Capabilities

Application Evolution 5. New Version Available 6. Customizations Need To Be Redone 7. Personalizations Lost

The Venue Platform that Supports Evolution or Re-releases ,[object Object],[object Object],[object Object]

The Venue Mashups are customizations 1. Base Application Deployed 2. OnSite Branding 3. LOB Branding 4. User Personalization and more… Layered Customizations User Customization + Base Application Application Customization + Jane’s Page John’s Page

Fusion Edge Applications Consumable Applications at the Edge of the Enterprise Enterprise ERP CRM On Demand HRMS Google Reuters LinkedIn WebEx Facebook Digg SCM User CRM User Axiom

Sales 2.0 Productivity Applications Oracle Confidential: Not for Distribution Forms Based Applications Tightly Coupled Control Focused Applications Social Applications Standalone, Loosely Coupled Productivity Focused Applications Sales 1.0 Sales 2.0

The Venue: Making it Successful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Reviews: Know your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Reviews: The Critics Again… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Taking it to the Next Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For More Information search.oracle.com or http://webcenter.oracle.com WebCenter

WebCenter 11g – Key Components Framework ,[object Object],[object Object],[object Object],Composer ,[object Object],[object Object],[object Object],Spaces ,[object Object],[object Object],[object Object],Services ,[object Object],[object Object],[object Object]

Mashing Up Taking Enterprise Mashups To The Next Level Presentation

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Mashing Up Taking Enterprise Mashups To The Next Level Presentation