SlideShare a Scribd company logo

How to dress a tourist brand in the XXI century

•
•
Joantxo Llantada
Joantxo Llantada

Tourist brands in ne XXI century scenario. The pulse of social media marketing and the tourist brands

Business
1 of 56
Download to read offline
How to dress a tourist brand in the XXI century The case of the Valencia Region Tourist Board and the sports events
In the next minutes I will talk about • Brief introduction to the Region of Valencia • Our mission an values • Our brand scenario and the events • Samples of promotions
Region of Valencia: general approach • One of the 17 Autonomous Regions of Spain • Total Surface: 23.500 SqKm / Spain: 505.000 SqKm. • Population: 5.1 Million Inhab / Spain: 46 Million) (2007) • 470 Kms. Coastline • 150 kms. Inland
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century
How to dress a tourist brand in the XXI century

Recommended

Cultural Organisations and 2012
Cultural Organisations and 2012Cultural Organisations and 2012
Cultural Organisations and 2012KenKelling
 
Montenegro by Luminalis Events DMC - your incoming agency
Montenegro by Luminalis Events DMC - your incoming agencyMontenegro by Luminalis Events DMC - your incoming agency
Montenegro by Luminalis Events DMC - your incoming agencyMarko Sekulovic
 
Quito Tourism masterplan - Plan Q 2012
Quito Tourism masterplan - Plan Q 2012 Quito Tourism masterplan - Plan Q 2012
Quito Tourism masterplan - Plan Q 2012 Ministerio de Turismo del Ecuador
 
2010: Visualising the experience
2010: Visualising the experience2010: Visualising the experience
2010: Visualising the experienceCape Town Partnership
 
Landmarks FHC Z'DUBLIN'I
Landmarks FHC Z'DUBLIN'ILandmarks FHC Z'DUBLIN'I
Landmarks FHC Z'DUBLIN'IFabrice CLAMAGIRAND
 
Devon Guishard and the Vibrant Outing at Barcelona
Devon Guishard and the Vibrant Outing at BarcelonaDevon Guishard and the Vibrant Outing at Barcelona
Devon Guishard and the Vibrant Outing at BarcelonaDevon Guishard
 
Istanbul travel guide
Istanbul travel guideIstanbul travel guide
Istanbul travel guideNaveen Sharma
 
GUEST FOCUS CHFLCR 2017
GUEST FOCUS CHFLCR 2017GUEST FOCUS CHFLCR 2017
GUEST FOCUS CHFLCR 2017Fabrice CLAMAGIRAND
 

Recommended

Cultural Organisations and 2012
Cultural Organisations and 2012Cultural Organisations and 2012
Cultural Organisations and 2012KenKelling
 
Montenegro by Luminalis Events DMC - your incoming agency
Montenegro by Luminalis Events DMC - your incoming agencyMontenegro by Luminalis Events DMC - your incoming agency
Montenegro by Luminalis Events DMC - your incoming agencyMarko Sekulovic
 
Quito Tourism masterplan - Plan Q 2012
Quito Tourism masterplan - Plan Q 2012 Quito Tourism masterplan - Plan Q 2012
Quito Tourism masterplan - Plan Q 2012 Ministerio de Turismo del Ecuador
 
2010: Visualising the experience
2010: Visualising the experience2010: Visualising the experience
2010: Visualising the experienceCape Town Partnership
 
Landmarks FHC Z'DUBLIN'I
Landmarks FHC Z'DUBLIN'ILandmarks FHC Z'DUBLIN'I
Landmarks FHC Z'DUBLIN'IFabrice CLAMAGIRAND
 
Devon Guishard and the Vibrant Outing at Barcelona
Devon Guishard and the Vibrant Outing at BarcelonaDevon Guishard and the Vibrant Outing at Barcelona
Devon Guishard and the Vibrant Outing at BarcelonaDevon Guishard
 
Istanbul travel guide
Istanbul travel guideIstanbul travel guide
Istanbul travel guideNaveen Sharma
 
GUEST FOCUS CHFLCR 2017
GUEST FOCUS CHFLCR 2017GUEST FOCUS CHFLCR 2017
GUEST FOCUS CHFLCR 2017Fabrice CLAMAGIRAND
 
2019 0520 spanish tourism accesibility presentation updated
2019 0520 spanish tourism accesibility presentation updated2019 0520 spanish tourism accesibility presentation updated
2019 0520 spanish tourism accesibility presentation updatedFelix Serrano Delgado
 
The balearic-islands-hotel-market-season-2016
The balearic-islands-hotel-market-season-2016The balearic-islands-hotel-market-season-2016
The balearic-islands-hotel-market-season-2016Guilain Denisselle
 
Barcelona as a sustainable tourist destination albert de_gregorio
Barcelona as a sustainable tourist destination albert de_gregorioBarcelona as a sustainable tourist destination albert de_gregorio
Barcelona as a sustainable tourist destination albert de_gregorioFEST
 
Marketing Estratégico - Turismo de Portugal
Marketing Estratégico - Turismo de PortugalMarketing Estratégico - Turismo de Portugal
Marketing Estratégico - Turismo de PortugalMª Luisa Pires
 
NEWS TOUR 2014
NEWS TOUR 2014NEWS TOUR 2014
NEWS TOUR 2014domenicosarleti
 
Réglement d'intervention tourisme région aquitaine 2014
Réglement d'intervention tourisme région aquitaine 2014Réglement d'intervention tourisme région aquitaine 2014
Réglement d'intervention tourisme région aquitaine 2014Olivier Roux
 
The Importance Of Marketing In The Tourism Sector. English version
The Importance Of Marketing In The Tourism Sector. English versionThe Importance Of Marketing In The Tourism Sector. English version
The Importance Of Marketing In The Tourism Sector. English versionConsulting & Promotion
 
Cruise Industry Contribution to European Economy - 2014 Edition
Cruise Industry Contribution to European Economy - 2014 EditionCruise Industry Contribution to European Economy - 2014 Edition
Cruise Industry Contribution to European Economy - 2014 EditionCrucerista.net
 
CLIA 2014 - European Cruise Industry Economic Contribution
CLIA 2014 - European Cruise Industry Economic ContributionCLIA 2014 - European Cruise Industry Economic Contribution
CLIA 2014 - European Cruise Industry Economic ContributionCrucerista.net
 
Regional lobby - Case study on transport
Regional lobby - Case study on transportRegional lobby - Case study on transport
Regional lobby - Case study on transportGustavo Martinie
 
Spanish Travel Market 2018
Spanish Travel Market 2018Spanish Travel Market 2018
Spanish Travel Market 2018Kim Masas
 
Full live project presentation
Full live project presentationFull live project presentation
Full live project presentationEwaDzidziak
 
Innovation and knowledge system for Valencian tourism
Innovation and knowledge system for Valencian tourismInnovation and knowledge system for Valencian tourism
Innovation and knowledge system for Valencian tourismAgència Valenciana del Turisme
 
Growing The Value of Music Tourism In Glasgow: Research Summary
Growing The Value of Music Tourism In Glasgow: Research SummaryGrowing The Value of Music Tourism In Glasgow: Research Summary
Growing The Value of Music Tourism In Glasgow: Research SummaryInner Ear
 
Sustainable tourism
Sustainable tourismSustainable tourism
Sustainable tourismnogata15
 
James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...
James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...
James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...Serbia4Youth
 
Regional Lobbying: The Mediterranean Corridor
Regional Lobbying: The Mediterranean CorridorRegional Lobbying: The Mediterranean Corridor
Regional Lobbying: The Mediterranean CorridorGustavo Martinie
 
Financial Management IPage 2 of 2Individual Presentations
Financial Management IPage 2 of 2Individual PresentationsFinancial Management IPage 2 of 2Individual Presentations
Financial Management IPage 2 of 2Individual PresentationsChereCheek752
 
Lisboa Marketing Plan 2011-2014
Lisboa Marketing Plan 2011-2014 Lisboa Marketing Plan 2011-2014
Lisboa Marketing Plan 2011-2014 David Vicent
 
The Moroccan Tourism Industry
The Moroccan Tourism IndustryThe Moroccan Tourism Industry
The Moroccan Tourism Industrysimo92
 
Los ingredientes del éxito de un destino
Los ingredientes del éxito de un destinoLos ingredientes del éxito de un destino
Los ingredientes del éxito de un destinoJoantxo Llantada
 
El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...
El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...
El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...Joantxo Llantada
 

More Related Content

Similar to How to dress a tourist brand in the XXI century

2019 0520 spanish tourism accesibility presentation updated
2019 0520 spanish tourism accesibility presentation updated2019 0520 spanish tourism accesibility presentation updated
2019 0520 spanish tourism accesibility presentation updatedFelix Serrano Delgado
 
The balearic-islands-hotel-market-season-2016
The balearic-islands-hotel-market-season-2016The balearic-islands-hotel-market-season-2016
The balearic-islands-hotel-market-season-2016Guilain Denisselle
 
Barcelona as a sustainable tourist destination albert de_gregorio
Barcelona as a sustainable tourist destination albert de_gregorioBarcelona as a sustainable tourist destination albert de_gregorio
Barcelona as a sustainable tourist destination albert de_gregorioFEST
 
Marketing Estratégico - Turismo de Portugal
Marketing Estratégico - Turismo de PortugalMarketing Estratégico - Turismo de Portugal
Marketing Estratégico - Turismo de PortugalMª Luisa Pires
 
Réglement d'intervention tourisme région aquitaine 2014
Réglement d'intervention tourisme région aquitaine 2014Réglement d'intervention tourisme région aquitaine 2014
Réglement d'intervention tourisme région aquitaine 2014Olivier Roux
 
The Importance Of Marketing In The Tourism Sector. English version
The Importance Of Marketing In The Tourism Sector. English versionThe Importance Of Marketing In The Tourism Sector. English version
The Importance Of Marketing In The Tourism Sector. English versionConsulting & Promotion
 
Cruise Industry Contribution to European Economy - 2014 Edition
Cruise Industry Contribution to European Economy - 2014 EditionCruise Industry Contribution to European Economy - 2014 Edition
Cruise Industry Contribution to European Economy - 2014 EditionCrucerista.net
 
CLIA 2014 - European Cruise Industry Economic Contribution
CLIA 2014 - European Cruise Industry Economic ContributionCLIA 2014 - European Cruise Industry Economic Contribution
CLIA 2014 - European Cruise Industry Economic ContributionCrucerista.net
 
Regional lobby - Case study on transport
Regional lobby - Case study on transportRegional lobby - Case study on transport
Regional lobby - Case study on transportGustavo Martinie
 
Spanish Travel Market 2018
Spanish Travel Market 2018Spanish Travel Market 2018
Spanish Travel Market 2018Kim Masas
 
Full live project presentation
Full live project presentationFull live project presentation
Full live project presentationEwaDzidziak
 
Growing The Value of Music Tourism In Glasgow: Research Summary
Growing The Value of Music Tourism In Glasgow: Research SummaryGrowing The Value of Music Tourism In Glasgow: Research Summary
Growing The Value of Music Tourism In Glasgow: Research SummaryInner Ear
 
Sustainable tourism
Sustainable tourismSustainable tourism
Sustainable tourismnogata15
 
James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...
James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...
James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...Serbia4Youth
 
Regional Lobbying: The Mediterranean Corridor
Regional Lobbying: The Mediterranean CorridorRegional Lobbying: The Mediterranean Corridor
Regional Lobbying: The Mediterranean CorridorGustavo Martinie
 
Financial Management IPage 2 of 2Individual Presentations
Financial Management IPage 2 of 2Individual PresentationsFinancial Management IPage 2 of 2Individual Presentations
Financial Management IPage 2 of 2Individual PresentationsChereCheek752
 
Lisboa Marketing Plan 2011-2014
Lisboa Marketing Plan 2011-2014 Lisboa Marketing Plan 2011-2014
Lisboa Marketing Plan 2011-2014 David Vicent
 
The Moroccan Tourism Industry
The Moroccan Tourism IndustryThe Moroccan Tourism Industry
The Moroccan Tourism Industrysimo92
 

Similar to How to dress a tourist brand in the XXI century (20)

2019 0520 spanish tourism accesibility presentation updated
2019 0520 spanish tourism accesibility presentation updated2019 0520 spanish tourism accesibility presentation updated
2019 0520 spanish tourism accesibility presentation updated
 
The balearic-islands-hotel-market-season-2016
The balearic-islands-hotel-market-season-2016The balearic-islands-hotel-market-season-2016
The balearic-islands-hotel-market-season-2016
 
Barcelona as a sustainable tourist destination albert de_gregorio
Barcelona as a sustainable tourist destination albert de_gregorioBarcelona as a sustainable tourist destination albert de_gregorio
Barcelona as a sustainable tourist destination albert de_gregorio
 
Marketing Estratégico - Turismo de Portugal
Marketing Estratégico - Turismo de PortugalMarketing Estratégico - Turismo de Portugal
Marketing Estratégico - Turismo de Portugal
 
NEWS TOUR 2014
NEWS TOUR 2014NEWS TOUR 2014
NEWS TOUR 2014
 
Réglement d'intervention tourisme région aquitaine 2014
Réglement d'intervention tourisme région aquitaine 2014Réglement d'intervention tourisme région aquitaine 2014
Réglement d'intervention tourisme région aquitaine 2014
 
The Importance Of Marketing In The Tourism Sector. English version
The Importance Of Marketing In The Tourism Sector. English versionThe Importance Of Marketing In The Tourism Sector. English version
The Importance Of Marketing In The Tourism Sector. English version
 
Cruise Industry Contribution to European Economy - 2014 Edition
Cruise Industry Contribution to European Economy - 2014 EditionCruise Industry Contribution to European Economy - 2014 Edition
Cruise Industry Contribution to European Economy - 2014 Edition
 
CLIA 2014 - European Cruise Industry Economic Contribution
CLIA 2014 - European Cruise Industry Economic ContributionCLIA 2014 - European Cruise Industry Economic Contribution
CLIA 2014 - European Cruise Industry Economic Contribution
 
Regional lobby - Case study on transport
Regional lobby - Case study on transportRegional lobby - Case study on transport
Regional lobby - Case study on transport
 
Spanish Travel Market 2018
Spanish Travel Market 2018Spanish Travel Market 2018
Spanish Travel Market 2018
 
Full live project presentation
Full live project presentationFull live project presentation
Full live project presentation
 
Innovation and knowledge system for Valencian tourism
Innovation and knowledge system for Valencian tourismInnovation and knowledge system for Valencian tourism
Innovation and knowledge system for Valencian tourism
 
Growing The Value of Music Tourism In Glasgow: Research Summary
Growing The Value of Music Tourism In Glasgow: Research SummaryGrowing The Value of Music Tourism In Glasgow: Research Summary
Growing The Value of Music Tourism In Glasgow: Research Summary
 
Sustainable tourism
Sustainable tourismSustainable tourism
Sustainable tourism
 
James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...
James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...
James Kennell: Cultural tourism and urban regeneration in Europe - Lessons fo...
 
Regional Lobbying: The Mediterranean Corridor
Regional Lobbying: The Mediterranean CorridorRegional Lobbying: The Mediterranean Corridor
Regional Lobbying: The Mediterranean Corridor
 
Financial Management IPage 2 of 2Individual Presentations
Financial Management IPage 2 of 2Individual PresentationsFinancial Management IPage 2 of 2Individual Presentations
Financial Management IPage 2 of 2Individual Presentations
 
Lisboa Marketing Plan 2011-2014
Lisboa Marketing Plan 2011-2014 Lisboa Marketing Plan 2011-2014
Lisboa Marketing Plan 2011-2014
 
The Moroccan Tourism Industry
The Moroccan Tourism IndustryThe Moroccan Tourism Industry
The Moroccan Tourism Industry
 

More from Joantxo Llantada

Los ingredientes del éxito de un destino
Los ingredientes del éxito de un destinoLos ingredientes del éxito de un destino
Los ingredientes del éxito de un destinoJoantxo Llantada
 
El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...
El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...
El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...Joantxo Llantada
 
Thinking Capitals Elche 2014
Thinking Capitals Elche 2014Thinking Capitals Elche 2014
Thinking Capitals Elche 2014Joantxo Llantada
 
Skyscanner El futuro de los viajes en el 2024
Skyscanner El futuro de los viajes en el 2024 Skyscanner El futuro de los viajes en el 2024
Skyscanner El futuro de los viajes en el 2024 Joantxo Llantada
 
Skyscanner el futuro de los viajes 2024
Skyscanner el futuro de los viajes 2024Skyscanner el futuro de los viajes 2024
Skyscanner el futuro de los viajes 2024Joantxo Llantada
 
How to organisse blogger trips. TBex Europe 2012
How to organisse blogger trips. TBex Europe 2012How to organisse blogger trips. TBex Europe 2012
How to organisse blogger trips. TBex Europe 2012Joantxo Llantada
 
Comercializacion en redes sociales. ITH
Comercializacion en redes sociales. ITH Comercializacion en redes sociales. ITH
Comercializacion en redes sociales. ITH Joantxo Llantada
 
Motivando la emprendeduria Startur 2012 elche
Motivando la emprendeduria Startur 2012 elcheMotivando la emprendeduria Startur 2012 elche
Motivando la emprendeduria Startur 2012 elcheJoantxo Llantada
 
Gastonomia y desarrolo local la granda asturias julio 2012
Gastonomia y desarrolo local la granda asturias julio 2012Gastonomia y desarrolo local la granda asturias julio 2012
Gastonomia y desarrolo local la granda asturias julio 2012Joantxo Llantada
 
Un hotel para cada cliente mayo 2012
Un hotel para cada cliente mayo 2012Un hotel para cada cliente mayo 2012
Un hotel para cada cliente mayo 2012Joantxo Llantada
 
La ubicuidad de la Nube: marketing en movimiento
La ubicuidad de la Nube: marketing en movimientoLa ubicuidad de la Nube: marketing en movimiento
La ubicuidad de la Nube: marketing en movimientoJoantxo Llantada
 
#sm4t #Visitelche, marketing turistico tendencias 2012
#sm4t #Visitelche, marketing turistico tendencias 2012#sm4t #Visitelche, marketing turistico tendencias 2012
#sm4t #Visitelche, marketing turistico tendencias 2012Joantxo Llantada
 
Agencias de viajes, como prepararse para la convivencia del off on line novie...
Agencias de viajes, como prepararse para la convivencia del off on line novie...Agencias de viajes, como prepararse para la convivencia del off on line novie...
Agencias de viajes, como prepararse para la convivencia del off on line novie...Joantxo Llantada
 
Hoteles: como prepararse para la convivencia del off on line noviembre 2011
Hoteles: como prepararse para la convivencia del off on line noviembre 2011Hoteles: como prepararse para la convivencia del off on line noviembre 2011
Hoteles: como prepararse para la convivencia del off on line noviembre 2011Joantxo Llantada
 
Taller de contenidos para marketing, transmedia y storytelling digital andalu...
Taller de contenidos para marketing, transmedia y storytelling digital andalu...Taller de contenidos para marketing, transmedia y storytelling digital andalu...
Taller de contenidos para marketing, transmedia y storytelling digital andalu...Joantxo Llantada
 
Social Media Tracking & Analytics media dmo's
Social Media Tracking & Analytics media dmo'sSocial Media Tracking & Analytics media dmo's
Social Media Tracking & Analytics media dmo'sJoantxo Llantada
 
Cafe 2 0 Pullmantur El turista del siglo XXI
Cafe 2 0 Pullmantur El turista del siglo XXICafe 2 0 Pullmantur El turista del siglo XXI
Cafe 2 0 Pullmantur El turista del siglo XXIJoantxo Llantada
 
Social Media y Destinos #sm4t Valencia
Social Media y Destinos #sm4t ValenciaSocial Media y Destinos #sm4t Valencia
Social Media y Destinos #sm4t ValenciaJoantxo Llantada
 
Capital Social: Identificar el valor del influenciador
Capital Social: Identificar el valor del influenciadorCapital Social: Identificar el valor del influenciador
Capital Social: Identificar el valor del influenciadorJoantxo Llantada
 
Invattur google 12 mayo 2011
Invattur google 12 mayo 2011Invattur google 12 mayo 2011
Invattur google 12 mayo 2011Joantxo Llantada
 

More from Joantxo Llantada (20)

Los ingredientes del éxito de un destino
Los ingredientes del éxito de un destinoLos ingredientes del éxito de un destino
Los ingredientes del éxito de un destino
 
El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...
El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...
El destino cognitivo, la relevancia de lo humano en un entorno digital. Think...
 
Thinking Capitals Elche 2014
Thinking Capitals Elche 2014Thinking Capitals Elche 2014
Thinking Capitals Elche 2014
 
Skyscanner El futuro de los viajes en el 2024
Skyscanner El futuro de los viajes en el 2024 Skyscanner El futuro de los viajes en el 2024
Skyscanner El futuro de los viajes en el 2024
 
Skyscanner el futuro de los viajes 2024
Skyscanner el futuro de los viajes 2024Skyscanner el futuro de los viajes 2024
Skyscanner el futuro de los viajes 2024
 
How to organisse blogger trips. TBex Europe 2012
How to organisse blogger trips. TBex Europe 2012How to organisse blogger trips. TBex Europe 2012
How to organisse blogger trips. TBex Europe 2012
 
Comercializacion en redes sociales. ITH
Comercializacion en redes sociales. ITH Comercializacion en redes sociales. ITH
Comercializacion en redes sociales. ITH
 
Motivando la emprendeduria Startur 2012 elche
Motivando la emprendeduria Startur 2012 elcheMotivando la emprendeduria Startur 2012 elche
Motivando la emprendeduria Startur 2012 elche
 
Gastonomia y desarrolo local la granda asturias julio 2012
Gastonomia y desarrolo local la granda asturias julio 2012Gastonomia y desarrolo local la granda asturias julio 2012
Gastonomia y desarrolo local la granda asturias julio 2012
 
Un hotel para cada cliente mayo 2012
Un hotel para cada cliente mayo 2012Un hotel para cada cliente mayo 2012
Un hotel para cada cliente mayo 2012
 
La ubicuidad de la Nube: marketing en movimiento
La ubicuidad de la Nube: marketing en movimientoLa ubicuidad de la Nube: marketing en movimiento
La ubicuidad de la Nube: marketing en movimiento
 
#sm4t #Visitelche, marketing turistico tendencias 2012
#sm4t #Visitelche, marketing turistico tendencias 2012#sm4t #Visitelche, marketing turistico tendencias 2012
#sm4t #Visitelche, marketing turistico tendencias 2012
 
Agencias de viajes, como prepararse para la convivencia del off on line novie...
Agencias de viajes, como prepararse para la convivencia del off on line novie...Agencias de viajes, como prepararse para la convivencia del off on line novie...
Agencias de viajes, como prepararse para la convivencia del off on line novie...
 
Hoteles: como prepararse para la convivencia del off on line noviembre 2011
Hoteles: como prepararse para la convivencia del off on line noviembre 2011Hoteles: como prepararse para la convivencia del off on line noviembre 2011
Hoteles: como prepararse para la convivencia del off on line noviembre 2011
 
Taller de contenidos para marketing, transmedia y storytelling digital andalu...
Taller de contenidos para marketing, transmedia y storytelling digital andalu...Taller de contenidos para marketing, transmedia y storytelling digital andalu...
Taller de contenidos para marketing, transmedia y storytelling digital andalu...
 
Social Media Tracking & Analytics media dmo's
Social Media Tracking & Analytics media dmo'sSocial Media Tracking & Analytics media dmo's
Social Media Tracking & Analytics media dmo's
 
Cafe 2 0 Pullmantur El turista del siglo XXI
Cafe 2 0 Pullmantur El turista del siglo XXICafe 2 0 Pullmantur El turista del siglo XXI
Cafe 2 0 Pullmantur El turista del siglo XXI
 
Social Media y Destinos #sm4t Valencia
Social Media y Destinos #sm4t ValenciaSocial Media y Destinos #sm4t Valencia
Social Media y Destinos #sm4t Valencia
 
Capital Social: Identificar el valor del influenciador
Capital Social: Identificar el valor del influenciadorCapital Social: Identificar el valor del influenciador
Capital Social: Identificar el valor del influenciador
 
Invattur google 12 mayo 2011
Invattur google 12 mayo 2011Invattur google 12 mayo 2011
Invattur google 12 mayo 2011
 

Recently uploaded

India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfCIOLOOKIndia
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastInstBlast Marketing
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceDragon Dream Bar
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case StudyTransforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case StudyPMaps Assessments
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content MarketingChuck Aikens
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback AnalysisSafe PaaS
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfinsightssuccess2
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumzyqmx62fgm
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxWorkforce Group
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBen Wann
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesDragon Dream Bar
 
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | ShajaraLuxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | ShajaraShajara Artificial Plants
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfHenry Tapper
 

Recently uploaded (20)

India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case StudyTransforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alum
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | ShajaraLuxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 

How to dress a tourist brand in the XXI century

  • 1. How to dress a tourist brand in the XXI century The case of the Valencia Region Tourist Board and the sports events
  • 2. In the next minutes I will talk about • Brief introduction to the Region of Valencia • Our mission an values • Our brand scenario and the events • Samples of promotions
  • 3. Region of Valencia: general approach • One of the 17 Autonomous Regions of Spain • Total Surface: 23.500 SqKm / Spain: 505.000 SqKm. • Population: 5.1 Million Inhab / Spain: 46 Million) (2007) • 470 Kms. Coastline • 150 kms. Inland