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Writing Research Reports




       How to do Research
Slides by Dan Cavanaugh

           This multimedia product and its contents are protected under copyright law. The following are prohibited by law:
                 any public performance or display, including transmission of any image over a network;
                 preparation of any derivative work, including the extraction, in whole or in part, of any images;
                 any rental, lease, or lending of the program.    Background photo source: GoGo Images Corporation/Alamy Royalty Free
What is a Valid
                   Sociological Topic?

                    Macro - Broad Matters

                    Micro - Individualistic

                                 Matters

Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   2
Common Sense and the
                   Need for Research

                    What Everyone Knows

                                 May Not Be True

                    Move Beyond Guesswork


Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   3
A Research Model

                    Selecting a Topic

                    Defining a Problem

                    Reviewing the Literature

                    Formulating a Hypothesis

Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   4
A Research Model

                      Choosing a Research

                                   Method

                      Collecting Data

                      Analyzing Results
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   5
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   6
Research Methods

                   Surveys
                    Selecting a Sample
                                               Random Sample
                                               Stratified Random Sample

                    Asking Neutral Questions
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   7
Research Methods

                     Questionnaires
                      Self-Administered

                      Allow the Largest
                                   Sample
                      Low Cost
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   8
Research Methods

                    Interviews
                       More Researcher Control

                       Time Consuming

                       Interviewer Bias

                    Structured Interviews
                    Unstructured Interviews
                    Establishing Rapport
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   9
Research Methods

                     Participant Observation
                      Researcher Participates
                      Problems with
                       Generalizability
                      Done for Exploratory
                       Work
                      Generates Hypotheses
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   10
Research Methods

                     Case Studies
                      Focus on Single
                                                Event
                                                Situation
                                                Individual
                      Reveals Detail
                      Problem with
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   11
Research Methods

                   Secondary Analysis
                    Analyze Data

                                 Collected by Others
                    Researcher Cannot

                                 Be Sure of Data
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   12
Research Methods

                         Documents
                          Examine Books,
                                      Newspapers, Diaries,
                                      etc.
                          Limited Scope

                          Cannot Study Topic
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   13
Research Methods

                     Experiments
                      Experimental Group

                      Control Group

                      Independent Variables

                      Dependent Variables
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   14
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   15
Research Methods

                     Unobtrusive Measures

                      Observe People

                                   Without Them
                                   Knowing

                      Question of Ethics
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   16
Deciding Which
                   Method to Use

                      Access to Resources

                      Access to Subjects

                      Purpose of Research

                      Researcher’s Background

                                   and Training                 Chapter 5: How Sociologists Do Research
Copyright © 2010 Pearson Education, Inc. All rights reserved.                                             17
Deciding Which
                   Method to Use
                      Quantitative Research
                                   Methods
                                                Emphasis on Precise
                                                 Measurement
                                                Uses Statistics and
                                                 Numbers
                      Qualitative Research
                                   Methods
                                                Emphasis on Observing,
                                                 Describing, and
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   18
How Not to do
                   Research
                      Choose Biased Sample
                      Ask Biased Questions
                      List Biased Choices
                      Discard Undesirable
                       Results
                      Misunderstand Subjects
                       World
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   19
Controversy in Research

                      Poke into Private

                                   Areas of Lives
                      Threatens Those

                                   with a Stake

Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   20
Ethics in Sociological
                   Research
                      Openness, Honesty, and
                                   Truthfulness
                                                Forbids Falsifying Results
                                                Condemns Plagiarism
                      Subjects’ Informed
                                   Consent
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   21
How Research and Theory
                   Work Together

                      Neither Research nor

                                   Theory can Stand Alone
                      Theories Must Be Tested

                      Findings Must be

                                   Explained with Theory
Copyright © 2010 Pearson Education, Inc. All rights reserved.   Chapter 5: How Sociologists Do Research   22
Thank you for your

     Slides by Dan Cavanaugh
                                                                                                Patience.
                        This multimedia product and its contents are protected under copyright law. The following are prohibited by law:
                                  any public performance or display, including transmission of any image over a network;
                                  preparation of any derivative work, including the extraction, in whole or in part, of any images;
                                  any rental, lease, or lending of the program.   Background photo source: GoGo Images Corporation/Alamy Royalty Free
Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research                                                   23

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How to do research

  • 1. Writing Research Reports How to do Research Slides by Dan Cavanaugh This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Background photo source: GoGo Images Corporation/Alamy Royalty Free
  • 2. What is a Valid Sociological Topic?  Macro - Broad Matters  Micro - Individualistic Matters Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 2
  • 3. Common Sense and the Need for Research  What Everyone Knows May Not Be True  Move Beyond Guesswork Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 3
  • 4. A Research Model  Selecting a Topic  Defining a Problem  Reviewing the Literature  Formulating a Hypothesis Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 4
  • 5. A Research Model  Choosing a Research Method  Collecting Data  Analyzing Results Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 5
  • 6. Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 6
  • 7. Research Methods Surveys  Selecting a Sample  Random Sample  Stratified Random Sample  Asking Neutral Questions Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 7
  • 8. Research Methods Questionnaires  Self-Administered  Allow the Largest Sample  Low Cost Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 8
  • 9. Research Methods  Interviews  More Researcher Control  Time Consuming  Interviewer Bias  Structured Interviews  Unstructured Interviews  Establishing Rapport Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 9
  • 10. Research Methods Participant Observation  Researcher Participates  Problems with Generalizability  Done for Exploratory Work  Generates Hypotheses Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 10
  • 11. Research Methods Case Studies  Focus on Single  Event  Situation  Individual  Reveals Detail  Problem with Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 11
  • 12. Research Methods Secondary Analysis  Analyze Data Collected by Others  Researcher Cannot Be Sure of Data Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 12
  • 13. Research Methods Documents  Examine Books, Newspapers, Diaries, etc.  Limited Scope  Cannot Study Topic Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 13
  • 14. Research Methods Experiments  Experimental Group  Control Group  Independent Variables  Dependent Variables Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 14
  • 15. Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 15
  • 16. Research Methods Unobtrusive Measures  Observe People Without Them Knowing  Question of Ethics Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 16
  • 17. Deciding Which Method to Use  Access to Resources  Access to Subjects  Purpose of Research  Researcher’s Background and Training Chapter 5: How Sociologists Do Research Copyright © 2010 Pearson Education, Inc. All rights reserved. 17
  • 18. Deciding Which Method to Use  Quantitative Research Methods  Emphasis on Precise Measurement  Uses Statistics and Numbers  Qualitative Research Methods  Emphasis on Observing, Describing, and Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 18
  • 19. How Not to do Research  Choose Biased Sample  Ask Biased Questions  List Biased Choices  Discard Undesirable Results  Misunderstand Subjects World Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 19
  • 20. Controversy in Research  Poke into Private Areas of Lives  Threatens Those with a Stake Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 20
  • 21. Ethics in Sociological Research  Openness, Honesty, and Truthfulness  Forbids Falsifying Results  Condemns Plagiarism  Subjects’ Informed Consent Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 21
  • 22. How Research and Theory Work Together  Neither Research nor Theory can Stand Alone  Theories Must Be Tested  Findings Must be Explained with Theory Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 22
  • 23. Thank you for your Slides by Dan Cavanaugh Patience. This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. Background photo source: GoGo Images Corporation/Alamy Royalty Free Copyright © 2010 Pearson Education, Inc. All rights reserved. Chapter 5: How Sociologists Do Research 23