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
 Researchers who conduct studies under the guidelines of
scientific research never begin a research project without
first consulting available literature to learn what has been
done, how it was done, and what results were found.
Experienced researchers consider the literature review to
be one of the most important steps in the research
process. It allows them to learn from (and eventually add
to) previous research and saves time, effort, and money.
Failing to conduct a literature review is as detrimental to
a project as failing to address any of the other steps in the
research process.
10/14/2022
Literature Review
Muhammad Awais
(facebook.com/awwaiis)

 Before they attempt any project, researchers should ask these
questions:
 •What type of research has been done in the area?
 •What has been found in previous studies?
 • What suggestions do other researchers make for further
study?
 •What has not been investigated?
 •How can the proposed study add to our knowledge of the
area?
 •What research methods were used in previous studies?
 Answers to these questions will usually help define a specific
hypothesis or research question.
10/14/2022
Muhammad Awais
(facebook.com/awwaiis)

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How to Do Literature Review in Mass Media Research.pptx

  • 1.   Researchers who conduct studies under the guidelines of scientific research never begin a research project without first consulting available literature to learn what has been done, how it was done, and what results were found. Experienced researchers consider the literature review to be one of the most important steps in the research process. It allows them to learn from (and eventually add to) previous research and saves time, effort, and money. Failing to conduct a literature review is as detrimental to a project as failing to address any of the other steps in the research process. 10/14/2022 Literature Review Muhammad Awais (facebook.com/awwaiis)
  • 2.   Before they attempt any project, researchers should ask these questions:  •What type of research has been done in the area?  •What has been found in previous studies?  • What suggestions do other researchers make for further study?  •What has not been investigated?  •How can the proposed study add to our knowledge of the area?  •What research methods were used in previous studies?  Answers to these questions will usually help define a specific hypothesis or research question. 10/14/2022 Muhammad Awais (facebook.com/awwaiis)