SlideShare a Scribd company logo
How to design a form
better
Let’s discuss a topic map
Caroline Jarrett @cjforms
I was inspired to start this by a talk by
Ralph Hawkins. Then I tried it out in Leeds.
Ralph Hawkins
Service designer
Government Digital Service
@ralph_hawkins
Trying a previous version
in Leeds, UK
http://www.effortmark.co.uk/a-draft-curriculum-for-how-to-design-a-form/
A ‘topic map’ shows the relationships
between areas of knowledge
By Hirzel at English Wikipedia - Transferred from en.wikipedia to Commons by
Econt., Public Domain, https://commons.wikimedia.org/w/index.php?curid=36216653
This is a two-step process for designing a form
1. Get the questions 2. Put the questions onto pages
4
Do you have topics you want to add?
1. Get the questions 2. Put the questions onto pages
5
Old paper form + magic of digital = ????
1. Get the questions
https://www.researchgate.net/publication/312012851_Electronic_
Referrals_and_Digital_Imaging_Systems_in_Ophthalmology_A_
Global_Perspective/figures?lo=1
2. Put the questions onto pages
https://upload.wikimedia.org/wikipedia/commons/thumb/
6/66/Cartoon_Man_Approving_His_New_Computer.svg
6
People struggle with bad forms every day
https://twitter.com/paul_clarke/status/11043337215645204517
Where is the advice for designers about
using consistent reference numbers?
https://beta.nhs.uk/service-manual8
Where is the advice for designers about
using consistent reference numbers?
https://design-system.service.gov.uk/
9
Where is the advice for designers about
using consistent reference numbers?
https://v2.designsystem.digital.gov/
10
Our design systems are good at high-level
advice. We all have ‘Design Principles’.
https://beta.nhs.uk/service-manual/design-principles
11
And our design systems are good
at component-level advice
https://designsystem.digital.gov/components/buttons/
12
In the UK, we offer advice on language
https://beta.nhs.uk/service-manual/content13
In the US, you have plainlanguage.gov
https://plainlanguage.gov/examples/
14
Our designers know about
“one thing per page”
https://www.gov.uk/service-manual/design/form-structure
15
Some examples of what I mean by topics
• Detailed topics:
– Good services are verbs not nouns
– Kill your select boxes / avoid drop-downs
– Use words that your users understand
• Process topics:
– Start with one thing per page
– Understand user needs
– Do usability testing
• Over-arching principles:
– Do the hard work to make it simple
– Make it easy to do the right thing
16
Some examples of topics that
we might decide to add or to create
• Detailed topics:
– Same thing -> same name; different thing -> different name
– Avoid double-barrelled questions (two questions in one)
– Label the button with what it does
• Process topics:
– Observe colleagues dealing with forms to understand their workflow
– Do card-sorting with users to understand which questions go together
– Start your paper form design ahead of the digital equivalent
• Over-arching principles:
– If you don’t know what you will do with the answer, don’t ask the question
– Make use of information that you already have
17
Colleagues at NHS Digital did some
topic suggestion and grouping for me
Get the questions
Write
the questions
Put the questions
onto pages
Usability
testing
Dean Vipond suggested another look
at the 2-step process
1. Get the questions 2. Put the questions onto pages
19
Matt Edgar suggested a design double-diamond
https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond
20
Our simple process as a double diamond
Get the
questions
Put the
questions
onto pages
21
The designers had a group
‘write good questions’ in the middle
Get the
questions
Put the
questions
onto pages
Write good
questions
22
‘Discover/define’ focuses on
whether you need a form and why
Put the
questions
onto pages
Write good
questions
Read the
legislation
Decide on
measures
of success
Understand
needs and
goals
Find out how
you’ll use the
answers
Observe
people using
the forms
23
“Get the questions” might be a linear process
Read the legislation
Decide on measures of success
Understand needs and goals
Observe people using the forms
Find out how you’ll use the answers
Write good questions
24
But it’s more likely to be successful
when you iterate
Read the legislation
Decide on measures of success
Understand needs and goals
Observe people using the forms
Find out how you’ll use the answers
Write good questions
25
‘Develop/deliver’ focuses on
turning questions into a good user experience
Get the
questions
Write good
questions
Do usability
testing with
users
Start with
one thing
per page
Provide a
sense of
control
Choose the
right UI
components
26
“Put the questions on the page”
definitely has to be an iterative process
Start with one thing per page
Write good questions
Provide a sense of control
Choose the right UI component
Do usability testing
27
I’m asking you to contribute
• Do you have ideas for topics?
• Do you have examples or case studies of improved forms
and how they were improved?
• Would you like to write a topic, or know a good write-up?
I think …
I know …
I could …
28
Here’s how to contribute
• Stay with us for some extra (optional) discussion right now
• Join the NHS Digital service manual Slack
– http://bit.ly/2OS3MdG
– join the #forms channel
– comment as you wish
• If you don’t like Slack or aren’t allowed to use it,
– Email me: caroline.jarrett@effortmark.co.uk
– Contact me on Twitter: @cjforms
• Thank you
29

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Discussing a Topic Map for How to Design a Better Form 2019 March

  • 1. How to design a form better Let’s discuss a topic map Caroline Jarrett @cjforms
  • 2. I was inspired to start this by a talk by Ralph Hawkins. Then I tried it out in Leeds. Ralph Hawkins Service designer Government Digital Service @ralph_hawkins Trying a previous version in Leeds, UK http://www.effortmark.co.uk/a-draft-curriculum-for-how-to-design-a-form/
  • 3. A ‘topic map’ shows the relationships between areas of knowledge By Hirzel at English Wikipedia - Transferred from en.wikipedia to Commons by Econt., Public Domain, https://commons.wikimedia.org/w/index.php?curid=36216653
  • 4. This is a two-step process for designing a form 1. Get the questions 2. Put the questions onto pages 4
  • 5. Do you have topics you want to add? 1. Get the questions 2. Put the questions onto pages 5
  • 6. Old paper form + magic of digital = ???? 1. Get the questions https://www.researchgate.net/publication/312012851_Electronic_ Referrals_and_Digital_Imaging_Systems_in_Ophthalmology_A_ Global_Perspective/figures?lo=1 2. Put the questions onto pages https://upload.wikimedia.org/wikipedia/commons/thumb/ 6/66/Cartoon_Man_Approving_His_New_Computer.svg 6
  • 7. People struggle with bad forms every day https://twitter.com/paul_clarke/status/11043337215645204517
  • 8. Where is the advice for designers about using consistent reference numbers? https://beta.nhs.uk/service-manual8
  • 9. Where is the advice for designers about using consistent reference numbers? https://design-system.service.gov.uk/ 9
  • 10. Where is the advice for designers about using consistent reference numbers? https://v2.designsystem.digital.gov/ 10
  • 11. Our design systems are good at high-level advice. We all have ‘Design Principles’. https://beta.nhs.uk/service-manual/design-principles 11
  • 12. And our design systems are good at component-level advice https://designsystem.digital.gov/components/buttons/ 12
  • 13. In the UK, we offer advice on language https://beta.nhs.uk/service-manual/content13
  • 14. In the US, you have plainlanguage.gov https://plainlanguage.gov/examples/ 14
  • 15. Our designers know about “one thing per page” https://www.gov.uk/service-manual/design/form-structure 15
  • 16. Some examples of what I mean by topics • Detailed topics: – Good services are verbs not nouns – Kill your select boxes / avoid drop-downs – Use words that your users understand • Process topics: – Start with one thing per page – Understand user needs – Do usability testing • Over-arching principles: – Do the hard work to make it simple – Make it easy to do the right thing 16
  • 17. Some examples of topics that we might decide to add or to create • Detailed topics: – Same thing -> same name; different thing -> different name – Avoid double-barrelled questions (two questions in one) – Label the button with what it does • Process topics: – Observe colleagues dealing with forms to understand their workflow – Do card-sorting with users to understand which questions go together – Start your paper form design ahead of the digital equivalent • Over-arching principles: – If you don’t know what you will do with the answer, don’t ask the question – Make use of information that you already have 17
  • 18. Colleagues at NHS Digital did some topic suggestion and grouping for me Get the questions Write the questions Put the questions onto pages Usability testing
  • 19. Dean Vipond suggested another look at the 2-step process 1. Get the questions 2. Put the questions onto pages 19
  • 20. Matt Edgar suggested a design double-diamond https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond 20
  • 21. Our simple process as a double diamond Get the questions Put the questions onto pages 21
  • 22. The designers had a group ‘write good questions’ in the middle Get the questions Put the questions onto pages Write good questions 22
  • 23. ‘Discover/define’ focuses on whether you need a form and why Put the questions onto pages Write good questions Read the legislation Decide on measures of success Understand needs and goals Find out how you’ll use the answers Observe people using the forms 23
  • 24. “Get the questions” might be a linear process Read the legislation Decide on measures of success Understand needs and goals Observe people using the forms Find out how you’ll use the answers Write good questions 24
  • 25. But it’s more likely to be successful when you iterate Read the legislation Decide on measures of success Understand needs and goals Observe people using the forms Find out how you’ll use the answers Write good questions 25
  • 26. ‘Develop/deliver’ focuses on turning questions into a good user experience Get the questions Write good questions Do usability testing with users Start with one thing per page Provide a sense of control Choose the right UI components 26
  • 27. “Put the questions on the page” definitely has to be an iterative process Start with one thing per page Write good questions Provide a sense of control Choose the right UI component Do usability testing 27
  • 28. I’m asking you to contribute • Do you have ideas for topics? • Do you have examples or case studies of improved forms and how they were improved? • Would you like to write a topic, or know a good write-up? I think … I know … I could … 28
  • 29. Here’s how to contribute • Stay with us for some extra (optional) discussion right now • Join the NHS Digital service manual Slack – http://bit.ly/2OS3MdG – join the #forms channel – comment as you wish • If you don’t like Slack or aren’t allowed to use it, – Email me: caroline.jarrett@effortmark.co.uk – Contact me on Twitter: @cjforms • Thank you 29

Editor's Notes

  1. This talk was inspired by one that Ralph Hawkins did at a GDS event for people designing government forms in January 2019. He described how to design a form and I’ve used some of his ideas and slides here. I then went on to try the ideas at the Leeds Design Meetup in February 2019. I learned that ‘curriculum’ sounds too much like the advice will be delivered solely through face-to-face training. That’s why I switched to ‘topic map’.
  2. The process we often see for forms looks something like this: Get the questions Put the questions onto pages This map has two topics Pages could be screens or paper pages Ask for topics that can go into the topic map and offer to gather them together
  3. I think we have all seen that the two-step process is not guaranteed to result in a wonderful form. Often, a badly designed paper form is used at the start point for the questions. Then we apply a form builder, and hope all will be well.
  4. Paper, web, or across both
  5. At the time of doing this talk, there is no advice for designers about consistent reference numbers in the NHS Digital service manual
  6. At the time of doing this talk, there is no advice for designers about consistent reference numbers in the GOV.UK design system
  7. At the time of doing this talk, there is no advice for designers about consistent reference numbers in the United States Web Design System
  8. I believe that there is only one page that offers advice about how to go about designing a form. It’s got ‘start with one thing per page’ part way down the list. This is part of the GOV.UK service manual
  9. All these example topics are already available somewhere across our three design systems. It’s not that easy to find them
  10. These are topics that aren’t currently available in any government or official design system as far as I know, but which we may decide are important for forms design.
  11. I suggested about 18 topics and five groups. My groups didn’t test well at all, but the meeting did create some better groups.
  12. Dean Vipond is design leader at NHS Digital
  13. Matt Edgar is Head of Design at NHS Digital
  14. Observe people working with the forms Observe users filling in the forms
  15. Observe people working with the forms Observe users filling in the forms