This document discusses how wego.here.com achieves continuous deployment with confidence through development rules, code reviews, feature flags, progressive rollouts, extensive testing at all levels, A/B testing, performance regression testing, blue-green deployments, analytics and monitoring, and a continuous deployment pipeline. Some key metrics include over 2000 commits and over 400 PR deployments in 2016, with deployments taking approximately 47 minutes from commit to production. Continuous deployment allows for lower risk releases, faster delivery of value to users, higher quality through automated testing and easy rollbacks, and a hypothesis-driven approach to product development through A/B testing.